eCommerce Redefined™
eCommerce Redefined™

eCommerce Redefined™

We’re an eCommerce agency focused on every square inch of the eCommerce landscape.

Who we are

We Eat, Sleep, & Breathe eCommerce

FluidRank is a top-rated eCommerce Marketing Agency here to assist your business with every phase of your eCommerce landscape. FluidRank is responsible for over 450 Million Dollars of revenue since our inception and is ready to put that experience to work for you. Our web design company proudly offers your business a team of eCommerce web design and development experts. Additionally, our digital marketing team assists eCommerce brands with our leading Amazon PPC, eCommerce PPC, Facebook Advertising, inbound marketing, and our eCommerce search engine optimization. FluidRank invests in long-term partnerships with our eCommerce clients, for serious eCommerce digital marketing strategy success. We service clients of all facets and we’re partners with eCommerce solution platforms like BigCommerce, Shopify, and Magento. We welcome the opportunity to have a conversation and explore the limitless possibilities of your eCommerce marketing for your eCommerce business.

What We Do

Scale eCommerce Brands

Atlanta Web Design Agency FluidRank, is a digital marketing agency that consists of innovators, analytical geeks, web designers, creative artisans, and entrepreneurs with a passion for web design and eCommerce that runs through our veins. Headquartered in The Heart of Atlanta, GA with offices in New York, Dallas, and Los Angeles the team at FluidRank are web designers & eCommerce experts devoted to every square inch of the eCommerce landscape.

ATLANTA WEB DESIGN

Your brand image should influence perception and create an impression of your business abilities, and we want you to shine. Our Atlanta Web Design Company develops responsive websites that uniquely communicate who you are, demonstrate why you’re important, and drive business growth, and marketplace sustainability. Led by an entrepreneurial spirit, we treat every client’s business as our own. FluidRank’s team of web designers takes the time to fully immerse ourselves in your respective industry by identifying competition, trends, failures, and successes are the key to working with our clients to developing tailor-made web design that produces more traffic and more sales.

ROI DRIVEN ECOMMERCE DEVELOPMENT

Effective web design and art are not one in the same. Our talented team of web designers design for the user while having a business objective in mind. We employ best practice web design principles to build eCommerce websites that are aesthetically pleasing while delivering financially rewarding results. FluidRank’s expertise lies within building high-performing eCommerce websites that focus on converting clicks into customers. All great web designers will help with graphic design, technical SEO, on-page SEO, and more. FluidRank is a digital marketing agency with strong abilities in eCommerce development, mobile app development, and management as well as digital marketing, photography, video, and content creation.

ECOMMERCE DIGITAL MARKETING

Successful eCommerce Search Engine Optimization for an eCommerce business takes serious work, fortitude, and engaging content that drives long-term ROI. A thorough profound eCommerce SEO and Google Adwords strategy due diligence are necessary to gain traction and see results. We understand how to produce measurable results in the fast-growing digital space. Our eCommerce marketing agency has positioned itself as a top eCommerce marketing agency in the United States.

ECOMMERCE WEBSITE & DATA MIGRATION

FluidRank’s team of web designers has migrated hundreds of stores from old outdated platforms to new eCommerce platforms. The difference in eCommerce platforms can be night and day for your online store. We’ve helped migrate clients from outdated cart solutions to BigCommerce, Shopify, or Magento, and we’ve seen 15x improvements! From UI/UX increase to SEO, client engagement, etc. You can’t afford not to move your eCommerce store! Let FluidRank help migrate your precious data from your old shopping cart to a new one we’ll pick together!

ECOMMERCE WEBSITE SUPPORT

Digital support for growing organizations. FluidRank is a digital agency based in Atlanta, GA providing mission-critical web services. These services include maintenance, web development, and marketing for eCommerce businesses of all sizes. We work with a vast array of technologies, coding languages, and open-source frameworks.

Trusted By Some Of The World’s Most Established Brands

You’ll Be In Great Company

Build High Organic Rankings and Traffic with

SEO Services

Our SEO services can help propel your online store to the top of the search engine results pages ( commonly called SERPs ) and get your brand in front of the eyes of more customers. You need an experienced SEO company like Fuidrank.

Ready for Growth?

Reach the Right Audience with Your

PPC Campaign

A continuously monitored and optimized eCommerce PPC campaign will draw in new customers, and our media buying experts are constantly refining the approach of each ad campaign to minimize cost-per-acquisition (CPA) and maximize return on investment (ROI).

Reach your Audience.

Partnerships with platforms like BigCommerce, Shopify, & Magento allow us to bridge the gap between our client’s needs in the eCommerce industry’s ever-changing landscape. These open Saas and SaaS platforms allow clients to scale their eCommerce businesses with custom eCommerce solutions. Our web design company has developed hundreds of beautiful eCommerce stores since our inception in 2018. Each new project carves, shapes, and tweaks our process for the better. Our web design firm continues to develop new ways to identify and eliminate anything that causes delays, creates confusion, misinterprets ideas, or adds expense – anything that puts your absolute satisfaction at risk. More importantly, we consistently push the envelope on eCommerce web design with user behavior to ultimately drive higher conversions and increase average order value. We’re experts when it comes to eCommerce web design & eCommerce user experience.

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Magento & Adobe Commerce 2.x
Magento is an eCommerce platform built on open-source technology. It provides online merchants with a flexible shopping cart system and control over the look, content, and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.  FluidRank is a standout Magento design and Magento development company – we’d love to help you grow your Magento-based store!
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Benefits of BigCommerce
Bigcommerce is an e-commerce solution that allows business owners to set up an online store and sell their products online. It’s an open software as a service (Open Saas) product, which means that you don’t own the software, but pay a monthly fee to use it. At FluidRank, we’ve got the experience to optimize your store with our BigCommerce development and make more money online! Inquire to see how we have scaled brands on BigCommerce.
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Shopify & Shopify Plus
Shopify is a leading eCommerce platform. It’s a powerful solution that allows online merchants to customize the look and feel of their storefront. As a Shopify expert, we have the ability and the experience to help you optimize your Shopify platform, stand out from the competition, and make more sales. Let us help you make more money with your Shopify storefront with one of our proven Shopify templates!

Full-Service eCommerce Marketing Agency

eCommerce Website Support

Ongoing Support Capabilities

When you need eCommerce website development support and maintenance, from small bugs to complex fixes and solutions, FluidRank can be your extended support team of eCommerce professionals.

When you need eCommerce website development support and maintenance, from small bugs to complex fixes and solutions, FluidRank can be your extended support team of eCommerce professionals. Not only do we offer professional support as you need it, but we’re also available to provide ongoing website maintenance to help with regular updates. Whether you need periodic support for updates and bugs or a proven partner with a strategic vision for the success of your eCommerce brand that you can call on anytime you need them, the team at FluidRank is here to help. Our team is here to assist with adding new features and keeping you up to date with the latest eCommerce website enhancements.

  • Website Updates and Enhancements
  • Plugin and 3rd Party Issues and Updates
  • Graphic Design
  • Website Bugs & Issues
  • Custom Integration
  • Custom Coding
  • API Development
  • Digital Marketing Strategy & Support

Overcome platform restrictions

Migration to Refit Your Growing Business

Migrations become necessary for all kinds of reasons, whether for adding security features to a website, updating the brand image and changing the domain, moving to a more scalable platform, or something else.

Migrations become necessary for all kinds of reasons, whether for adding security features to a website, updating the brand image and changing the domain, moving to a bigger, more scalable platform, or something else. All migrations, however, require careful and diligent processes to ensure proper transfer and implementation. FluidRank is uniquely positioned to manage this. We’ve executed hundreds of eCommerce migrations spanning multiple industries. From re-platforming to data migrations, website migrations, 301-redirect implementation, and more, our web development and SEO migration experts have assembled a step-by-step process to guarantee successful delivery.

  • Product Data Migration
  • SSL Implementation
  • Platform Migration
  • Customer Data and Order History Transfer
  • Website Domain Migration
  • Data Reconfiguration and Implementation
  • Domain Authority and SEO Transfer
  • Website Architecture and URL Structure

High traffic and sales are within reach

Digital Marketing for Expanded Reach

Digital marketing campaigns comprise all of the initiatives taken by an organization in order to reach their online shoppers and are vital to business growth and acquiring new customers.

Digital marketing campaigns comprise all of the initiatives taken by an organization in order to reach their online shoppers and are vital to business growth and acquiring new customers. Without a well-defined eCommerce digital marketing strategy, online stores will struggle to flourish. Two of the cornerstones of digital marketing are SEO, or search engine optimization, and PPC, or pay-per-click advertising. Together, these processes can result in both long and short-term growth for your business, yielding higher, more qualified traffic, as well as higher conversions and sales. FluidRank’s digital marketing processes are proprietary and substantiated by the successes of clients in all areas of eCommerce. Simply put we scale your business with our industry-leading strategies known as eCommerce Redefined™ .

  • Thorough Keyword Research
  • In-depth Industry and Competitor Analysis
  • On-Page Optimization
  • Removal of Duplicate Content
  • Publication of Optimized Content
  • Results-Proven Backlink Strategy
  • Targeted, Relevant Ad Copy
  • Conversion-Optimized Landing Pages
  • A/B Testing to Monitor Ad Performance

UI & UX.

We extend product design departments of the most innovative eCommerce startups and established companies. We provide ongoing UI/UX design, remote staff augmentation, and constant iterative design improvements. The process is highly involved and requires deep collaboration on both sides. Understanding user intent is paramount to driving a positive brand experience by aligning your website with your users maximizes conversion rates, revenue, and average order value.

Create.

Award-Wining Atlanta Web Design Agency gets your brand heard by the people you want listening. Through the exploration of a client’s brand, our team is able to create an extension between the company and its target audience. Seeing the marketplace through the eyes of consumers is an essential part of understanding their inspiration, and then creating access and opportunities to reach them. With an insightful approach, we connect your brand to your community.

Construct.

We know the challenges you’re facing and have the right tools to shape your solution. Our Atlanta Web Design Agency specializes in creating complex strategies that are then made simple. We deliver products and campaigns that drive a positive brand experience while solving issues that have slowed business growth. When our team collaborates they generate innovative ideas, build them together, and unite data with creativity through each experience we create.

Launch.

We create, deploy then manage initiatives by launching a digital onslaught of multi-media campaigns driving a heavy focus on the influencers of the brand. Our delivery phase is all about fostering the exciting path forward. We bring the ‘what’ and communicate your ‘why’ as a result, we skyrocket revenue. We do not call ourselves magicians, we do create action and change by observing engagement, analyzing results, therefore, aligning your brand’s focus with your users. Get ready to convert clicks to customers.

FluidRank is an Atlanta web design company that offers a number of custom website design packages including:

Whether you’re just getting started with your business or you need a new website for your existing business – FluidRank is the Atlanta web design agency that has the solution for you. We specialize in responsive web design, which means that your website will look great no matter what device your visitors are using – desktop computer, laptop, tablet, or mobile phone. This is critical because, in many industries, more than 65% of website traffic occurs on a mobile device! Here’s how our packages work:

Starter

Need a website that consists of one to five pages? This web design package is our most cost-friendly. Call today to learn more about what’s included. It’s a great solution to get you up and running on a budget!
Pricing from $6,500.00

Business

Here we offer more integrated features, such as simple e-commerce, FB Pixel Integration, Google Analytics, Google Tag Manager, and more. If you’re ready for a more sophisticated digital presence, this package is meant for you!
Pricing from $8500.00

Enterprise Solutions

This package includes all of the above plus a unique responsive web design template with custom coding for your brand, back-end access that features up to 50 pages, multiple email addresses for employees, monthly maintenance, cloud storage, and 24/7 support from our in-house team, and more. This package is for serious businesses that are ready to make a serious impact online! 

Pricing from $9800.00

eCommerce Solutions

Not sure which eCommerce platform is right for your business?
Let our team of experts at our eCommerce Marketing Agency guide you through the process to provide you with an eCommerce website that is also ready for search engine optimization. Ready to get started? Give us a call or fill out this form to get your personalized quote.

eCommerce Solutions

We are an eCommerce marketing agency that has generated over $450 Million in eCommerce sales for our clients! If you’re SERIOUS about catapulting online sales, this package is for you. This package includes:

Pricing from $15,000.00

How we

Develop the Perfect Website

Mobile-Friendly Website Design

Not only does a website need to be usable on smartphones, but your website should also be fast and easy to use. Google looks at several different factors when it comes to ranking your website. For example, how long does it take your largest image or video element to load? When a user clicks a button or link on your website, how long does the website take to respond? A mobile-friendly web design will be fast, respond to the user, and have no shift of content as it loads on the user’s browser. These are all crucial metrics that search engines look at when ranking your mobile website. If you’re partaking in any search engine optimization campaigns it is a good idea to have your web designer adhere to the Google Core Web Vitals practices.
In 2018, our responsive web developers changed the game by delivering mobile-friendly websites to Atlanta businesses. The focus on strategy, UI/UX, and responsive web design were intentional.
The results were mind-blowing. Our SEO web design strategic approach increased conversions by more than 650%. The results proved that a responsive web design company must also focus on user experience and customer engagement.

Choosing the Right CMS For Your New Website

There are a wide variety of platforms out there, including WordPress websites, Shopify, BigCommerce, Magento, and others. Each of these CMS platforms has its own set of benefits and we will consult with you on selecting the best platform for your needs. Our Atlanta web design company are experts at building on virtually any type of CMS.

Good UI/UX

In addition to having a great-looking website for smartphones, good UI/UX will help you get better conversions and increase user retention. Here are some ways that our Atlanta web design agency will help you during your next website redesign with good UI/UX:
All web design services should include standard best practices including having the contact on the upper right-hand side of the website, the value proposition high up on the homepage, and some type of site search functionality. While some websites use sliders, it is now standard to use one image with a call-to-action. Whatever your preference, our Atlanta website design agency will get you taken care of and make sure that your overall UI/UX contributes to conversions and good search engine optimization.

An Atlanta Website Design Company That Also Specializes in SEO

As part of your responsive web design, we will take care of making sure that your new platform is also primed for search engine optimization. This includes:

301 Redirects

Your redesigned website will have the same URLs as the old one. If pages are to be deleted or moved, our Atlanta web designers will implement 301 redirects to maintain your rankings. We are experts when it comes to redirects and handling 301’s during platform migrations.

Optimized Navigation

Your new website comes with optimized navigation and site structure to maintain search engine optimization rankings. Most business owners should rely on a digital marketing firm to ensure that the web design process includes these items. Most web design firms should have a development team that is knowledgeable in technical SEO. All custom websites should convert visitors by having great site architecture, being user-friendly, and a clear offer.

Include The Keyword

Ensure that your URLs include the keyword that the page is intended to rank for, as well as make sure that your template is optimized to include headlines and other tags that are necessary to rank. All good website designers will ensure that these search engine optimization tasks are handled before delivering a custom website. If you’re looking for an Atlanta, GA web designer that offers award-winning web design then work with the talented web design team at FluidRank.

FREE In-depth SEO and PPC Analysis

VALID TO NEW PARTNERS ONLY

Projects We Love

Our Recent Work

FluidRank, an eCommerce Marketing Agency, launches websites, and delivers branding and digital marketing campaigns utilizing the highest quality tactics in today’s ever-changing market. We consider everything when making your project, and your company, a success.

eCommerce Website Support

Ongoing Support Capabilities

When you need eCommerce website support and maintenance, from small bugs to complex solutions, trust FluidRank to be your extended team of eCommerce professionals. Not only do we offer professional support as your needs arise, we’re also available to provide ongoing website maintenance to help with regular updates. Our team is here to assist with installing new features and keeping you up to date with the latest eCommerce website trends as well as our proprietary CRO services.

Specialized Support On These Partner Platforms

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BigCommerce Preferred Partner

You already have an aesthetically pleasing and functional BigCommerce store, showcasing all your products and services. However, traffic is only slowly trickling in and despite your best efforts, the competition is still outperforming you. This is an unfortunate reality for many online businesses. Luckily for you, you came to the right place. Fluidrank is a Preferred BigCommerce Partner because of our continued dedication to generating results for clients and helping them achieve their online goals. We employ a team of expert BigCommerce SEO specialists who will not only help you optimize for technical SEO, but also create the perfect BigCommerce SEO campaign that puts your website ahead of the competition and delivers increases in organic traffic, conversions, and revenue. Let our team of BigCommerce web designers optimize your website and design a custom keyword, content, and lead generation strategy that will bring unprecedented results for your business and brand.

Shopify+ Partner

Reaching the status of Certified Shopify + Partner is not something that happens overnight. You need proven technical expertise and a solid commitment to providing objective results for your partners using the Shopify platform. Fluidrank is a professional eCommerce marketing agency that possesses the technical expertise needed to build a meticulously designed and functional website and amazing Shopify SEO strategies that are backed by results. Our Shopify SEO experts constantly develop comprehensive keyword strategies and generate top-of-the-line content that organically attracts leads and backlinks for dozens of select partners around the world. We are proud to be one of the few Shopify + Partners in the nation and one of the best eCommerce digital marketing agencies and web designers for Shopify stores.

Other Platforms

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Our Technology Partners

Read Our Blog

Expert eCommerce Advice

What to know about SEO tools
Digital Marketing

Does blogging help for SEO?

How Much Does Blogging Help For Seo? Blogs are becoming increasingly commonplace in our modern, online landscape; in fact, most

TYPE: THIRD-PARTY BLOG CONTENT

Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at BohoPink.com for the latest styles and trends.

TYPE: ON-PAGE CONTENT

Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.

TYPE: BLOG CONTENT

Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]

TYPE: AUGMENTED BLOG CONTENT

Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.

TYPE: OFFSITE CONTENT

Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.