23 Jan 15 Benefits of SEO & Why Every Business Needs SEO
SEO is a big wizard in the world of web. There are numerous benefits of SEO and you will be amazed to know them. If you’re running a web-based business and you are not investing in search engine optimization then you are living in the dark! You are not utilizing your full potential. Search engine optimization is the process of optimizing your website to maximize the traffic count from the search engines. By search engine, we are referring to Google, Yahoo, Bing, YouTube. Stick to the end of this blog to know how exactly SEO plays the key role in the world of web.
1. People are searching for your products or services on the search engine:
Did you know there are 40,000 searches every second? Now just imagine how many people may have looking for the exact products or services that your business is offering. There are over 2 billion people online and almost 93% of any online activity starts on the search engine. And per day there is an estimated 3.5 billion search takes place. Can you just imagine the opportunities your business have if you can reach to the people? And SEO ensures that your website is found on search engines.
2. SEO increases website traffic:
You can pull traffic to your business by using SEO. The best part is, the people are searching for your products or services so they are quality traffic. Eventually, the quality traffic becomes your potential buyers. The traffic is already interested in your products and services so you don’t need to invest too much on advertisement. Due to this efficiency, the SEO industry is worth more than $65 billions.
3. SEO decreases the cost of acquisition:
You know the best part of SEO is its free! Advertisement takes a lot of money whereas SEO is free. All you need to do is to hire a good SEO company and then leave rest to them. Acquiring customers with SEO is the easiest and most cost-efficient way.
4. SEO builds loyal customer base:
Who doesn’t use google to search anything? Everybody does. People trust google and people use Google every day to find what they are looking for. If your business ranks high on the search engine, your business will build trust and credibility that will eventually turn those audiences to a loyal customer base. 37% of search engine clicks on the first organic listing so you can understand SEO do matter.
5. SEO influences sales:
SEO increases sales significantly. People who find your business in the search engine would trust you as we’ve discussed in the earlier points. And that trust and credibility influences purchasing decisions which eventually influences the sales.
6. SEO can be measured:
You can measure the organic traffic and the progression of your website ranking. With SEO you can also measure your conversations and the source of the conversions. A SEO company can help you to find out the right search keyword for your business that can help the growth of your business.
7. SEO increases Offline sales:
We all do a little background research of any business before buying their products and services, aren’t we? Of course, we all do! And if a business can be found easily in the search engine, then people are more likely to visit the store. Most of the people do their research online so, SEO also increases offline sales. Because people use the search engine to do this research. That’s how SEO becomes a huge influence in the offline sale.
8. SEO is more efficient than advertising:
Is there any doubt that SEO is more cost-effective than an advertisement? This is a no-brainer. If you rank high on search engines, your business will automatically grow. SEO has the power that no advertisement has. Besides, you don’t have to invest any crazy money for advertisement. All in all, SEO is more cost-effective.
9. Your competitors are using SEO:
Whether you use SEO or not your competitors are using SEO for sure. Everyone starts their internet journey with a search and that gives your competitors the edge over you as they are using SEO already! You have to use SEO sooner or later or otherwise you will have no business at all. It’s Survival for the fittest.
10. SEO increases your business value:
SEO increase the overall value of your business. The more your SEO ranking rises, the more valuable your business becomes. SEO ranking works as a valuable intangible asset. And its sustain over the years.
11. SEO increases your Social media followers:
The more people searching your website, they are more likely to visit your social media platform as well. As the social media platforms are also integrated to the website. An effective SEO campaign can not only increase the website visitor but can also increase the Social media followers.
12. SEO improves click-through-rate:
Good SEO rankings can certainly improve your website’s click-through-rate. And to improve the SEO, you must have a high click-through-rate. Click-through-rate is the number of people who click your website divided by the number of people you have reached.
13. SEO betters the security of your website:
SEO increases the traffic of your website by a huge margin and that will force you to make your website safe and secure. Viruses and fraud are very common in the web world. Safe and secure website can boost your website’s ranking as a secure website and that will influence your overall SEO ranking.
14. SEO improves the speed of your website:
Better user experience can make sure visitors satisfaction. If you are working on growing your websites’s SEO, simultaneously in the process the speed of your website will also increase. And a high-speed website can certainly help you to offer the best user experience to the visitors.
15. SEO will help you to stand out from the crowd:
There are more than 250 million websites on the Internet. SEO helps your website to stand out from the crowd by appearing on the search result. This will not only increase the growth of your business, but it will also make your website more popular among many other websites.