SEO is a big wizard in the world of the web. There are numerous benefits of SEO, and you will be amazed to know them. If you’re running a web-based business and you are not investing in search engine optimization, then you are living in the dark! You are not utilizing your full potential. Search engine optimization is the process of optimizing your website to maximize the traffic count from the search engines. By search engine, we are referring to Google, Yahoo, Bing, YouTube. Stick to the end of this blog to know how exactly SEO plays a key role in the web world.
1. People are searching for your products or services on the search engine:
Did you know there are 40,000 searches every second? Imagine how many people may have to look for the exact products or services your business offers. There are over 2 billion people online, and almost 93% of any online activity starts on the search engine. And per day there is an estimated 3.5 billion search takes place. Can you imagine the opportunities your business has if you can reach the targeted people? And SEO ensures that your website is found on search engines.
2. SEO increases website traffic:
You can pull traffic to your business by using SEO. The best part is, people are searching for your products or services, so they are quality traffic. Eventually, this traffic becomes your potential buyers. The traffic is already interested in your products and services, so you don’t need to invest too much in the advertisement. Due to this efficiency, the SEO industry is worth more than $65 billion.
3. SEO decreases the cost of acquisition:
One of the best benefits of SEO is it’s free! Advertisement takes a lot of money, whereas SEO is free. All you need to do is hire a good SEO company and then leave the rest. Acquiring customers with SEO is the easiest and most cost-efficient way.
4. SEO builds a loyal customer base:
Who doesn’t use Google to search for anything? Everybody does. People trust Google and people use Google every day to find what they are looking for. If your business ranks high on the search engine, your business will build trust and credibility, eventually turning those audiences into a loyal customer base. 37% of search engine clicks on the first organic listing to understand SEO does matter.
5. SEO influences sales:
SEO increases sales significantly. As we’ve discussed in the earlier points, people who find your business in the search engine would trust you. And that trust and credibility influence purchasing decisions, which eventually influences sales.
6. SEO can be measured:
You can measure the organic traffic and the progression of your website ranking. With SEO, you can also measure your conversations and the source of the conversions. An SEO company can help you find out the right search keyword for your business that can help your business grow.
7. SEO increases Offline sales:
We all do a little background research of any business before buying their products and services, don’t we? Of course, we all do! And if a business can be found easily in the search engine, people are more likely to visit the store. Most people do their research online so, SEO also increases offline sales. Because people use the search engine to do this research. That’s how SEO becomes a huge influence in the offline sale.
8. SEO is more efficient than advertising:
Is there any doubt that SEO is more cost-effective than an advertisement? This is a no-brainer. If you rank high on search engines, your business will automatically grow. SEO has the power that no advertisement has. Besides, you don’t have to invest any crazy money in advertisements. All in all, SEO is more cost-effective.
9. Your competitors are using SEO
Whether you use SEO or not, your competitors are using SEO for sure. Everyone starts their internet journey with a search that gives your competitors the edge over you as they are using SEO already! You have to use SEO sooner or later, or otherwise, you will have no business at all. It’s Survival for the fittest.
10. SEO increases your business value:
SEO increases the overall value of your business. The more your SEO ranking rises, the more valuable your business becomes. SEO ranking works as a valuable intangible asset. And its sustain over the years.
11. SEO increases your Social media followers:
The more people searching your website, the more likely they are to visit your social media platform as well. As social media platforms are also integrated into the website. An effective SEO campaign can not only increase the website visitor but can also increase Social media followers.
12. SEO improves click-through-rate:
Good SEO rankings can certainly improve your website’s click-through-rate. And to improve the SEO, you must have a high click-through-rate. Click-through-rate is the number of people who click your website divided by the number of people you have reached.
13. SEO betters the security of your website:
SEO increases your website’s traffic by a huge margin, and that will force you to make your website safe and secure. Viruses and fraud are prevalent in the web world. A safe and secure website can boost your website’s ranking as a secure website, and that will influence your overall SEO ranking.
14. SEO improves the speed of your website:
Better user experience can make sure visitors’ satisfaction. If you are working on growing your websites’ SEO simultaneously in the process, your website’s speed will also increase. And a high-speed website can certainly help you to offer the best user experience to the visitors.
15. SEO will help you to stand out from the crowd:
There are more than 1.5 billion websites on the Internet. SEO helps your website to stand out from the crowd by appearing on the search result. This will increase your business’s growth, but it will also make your website more popular among many other websites.