23 Jan 15 Reasons Why You Need A Social Media Expert
Social media is considered a platform from advertisement, for online marketing, expanding the growth of the business. In today’s scenario if your business doesn’t have any social media pages then you are actually running far behind the race. To keep your game on the top, you should consider hiring a social media expert who can save the day for you. Social media like Facebook has over a billion user and most of the people are active users and visit their Facebook timeline at least a couple of times a day. If you can use this platform smartly then surely it can benefit you. Here are 15 reasons why you need a social media expert.
A social media expert checks your companies all social media handle for example Facebook, Twitter, Instagram every day. And customers have their questions which need to be addressed and a social media expert does exactly this. It engages the customers and that increases the overall traffic. These platforms should also be monitored for removing spam comments and contents. And this is what a social media expert does efficiently.
2. Increase website Traffic and engagement:
A social media expert can interact with the followers and that can turn the followers into customers. In social media, like, comments, shares are considered as interactions. And regular interaction from the social media expert can increase the engagement and increases the customers’ loyalty. 53% of American are loyal towards the brands which they follow on social media. A research has also found that 90% business has reportedly increased exposure by using social media!
3. Quality work:
To utilise social media properly you need to post quality contents to engage the customers. A social media expert knows how to use images, contents efficiently. And good contents encourages the engagement and participation of the users and potential customers to the pages that ended up increasing overall business growth.
4. Create loyal customer base:
When you have a loyal customer base, it becomes easier to increase the sell. And social media experts create creative engaging contents, interact with the customers by answering their questions. And that’s how a loyal customer base can be created and maintained.
5. Save money:
Social media is more effective and cost-efficient than any other form of marketing. Social media is perhaps the most affordable and yet effective way of marketing. It saves a lot of money and it’s an ideal scenario for any business.
There was a time when TV ads, billboards, Magazines ads were enough but now to keep up with the modern trends, social media marketing strategies plays a pivotal role. A social media expert can be very handy in that perspective.
7. Analytical reports generation:
Why your boosted posts are not getting the desired engagements or why your leads are not turning into sales, these are the questions that can be answered by a good analytical report. And a social media expert can generate the results that you are looking for.
8. Use the analytical reports to your advantage:
Facebook’s audience insight gives you the access to massive quantities to data. Social media expert can analyse these huge datas to the advantage of the business. For example who perviously bought from the social platforms and what did they bought. Social media expert can share with them the upcoming or existing similar kinds of product that they may find interesting and would buy them eventually.
Social media experts have experience of creating ads, optimising campaigns. And based on the market experience, they know what works and what doesn’t. There are things you can’t learn from google. You have to have the experience and social media experts brings that experience to the table.
10. Proper audience targeting:
Television ads can be seen by everyone and there is no such control of who sees it. The ads provider can only hope that the target audience sees it. But on the contrary, social media experts can tailor-made ads for the proper audience and they will see it and finally the purpose of posting the ads will be fulfilled.
11. Know your competitor:
Knowing your competitors always helps you to understand their business strategy. And a social media expert not only connect to your customers but also connects to your competition as well. Social media experts can find your competitors weakness and you can take advantage of that.
12. Instant feedback:
Tv ads take a long time to get the responses and feedbacks. With social media posts the response are instant. This gives you the opportunity to capitalise on the responses right-way.
Social media experts are more than just good writes. They have the ability to tell a story in less than 140 characters. Social media experts also have excellent marketing skills. They know how to cater languages for specific targeted audience. Their facebook posts or tweets or instagram post can certainly tells the story with precise use of words.
Everybody does their research before buying any product and its hard for everyone to take any business seriously if they don’t have any organised and recognised facebook or any social media pages. Social media presence is a necessity in today’s world.
The right hashtags can increase the search availability by appearing on the search results. Hashtags can be useful for organising events and phots and that helps the business and their audience. Social media experts know how to use hashtags properly.