Businesses and their marketing strategies have always revolved around staying relevant to their audience. The competition and opportunities presented are now fiercer than ever that the influence of the modern era’s technology has raised the stakes on the latest marketing trends. Now that consumers live in a digital world, brands and businesses of all types need to take the initiative to understand the importance of Search Engine Optimization (SEO) and find smart ways to incorporate it into their website.
This is because your brand will need to have an established online presence because no matter how engaging your content is, it won’t matter if you can’t rank properly on search engines. Having low rankings means fewer people will see your site, resulting in lower traffic, exposure, and sales.
The dominance of the online world can be seen in statistical reports stating that the global eCommerce is expected to reach $4.5 trillion by 2021 and that 81% of consumers do research online before making a purchasing decision. In that regard, SEO plays a crucial role in keeping your business relevant and afloat amidst the digital sea of online businesses as its purpose is to help customers find your brand easily.
How does SEO work?
Search Engine Optimization is responsible for helping your website reach a higher position than your competitors, and increase your visibility, user traffic, conversion rate, and your ROI. Behind the screen, Google is holding multiple, digital spiders that scatter to look at every website available, looking for specific information that determines the topics and value of the content. These spiders, of course, don’t necessarily know how to read, but they do understand specific terms and keywords that signify if the website’s topic and content are relevant to the viewers. There are two ways you can incorporate SEO into your website:
This technique is used to increase visibility and user traffic with the use of keywords to optimize your website. Incorporating optimized and relevant keywords into your content improves your website’s position in Google’s search rankings, and both the content and HTML code plays a crucial factor as well.
This is a method that uses external measures to improve its position in Google’s search rankings by encouraging link building and website promotion by establishing connections with other notable websites.
How is SEO crucial in digital marketing?
- Increased Traffic
With an optimized SEO, your website has higher chances of landing on the hotspot of Google’s result pages where it generates the most impressions and clicks. As a result of a higher visibility rate, your website will increase its traffic, which leads to more conversions.
SEO allows you to have a thorough look at your algorithms and determine which areas to improve. Not to mention, an SEO agency can track and quantify the results based on the path users take, allowing you to know which keywords are used by your target audience. This will improve your ROI as each effort made in your digital marketing strategy offers a transparent movement and actionable solutions to any problems that may arise.
- Increase in Site Usability
SEO makes your website easier for users and search engines to use because it designs your site’s architecture in a way where it is user and bot-friendly, allowing your website to be seen with ease. This makes it simple for users or Google’s spiders to find relevant information on your site, which increases your rankings and ultimately results in better brand awareness as well.
If you’re looking for a top Digital Marketing company in Atlanta, get in touch with us today! We specialize in optimizing & ranking local businesses in Atlanta for the long-term. Contact us for a free consultation.