The use of Search Engine Optimization (SEO) has been around for almost a decade and has deeply integrated itself as an essential part of marketing for businesses. It doesn’t let you down, and while the entire scope of marketing has evolved in recent years, the importance of SEO is still considered a fool-proof way of enhancing the presence of brands and businesses online despite the competition becoming fiercer and more innovative by the minute.
Many worry importance of SEO is coming close to its end when organic traffic from Google was pulled, and when the rise of photo and video-based content began to dominate the digital landscape of business, but the techniques used in SEO remain intact and highly effective in any application today. In that regard, there are reasons why your company still needs SEO in 2021:
Implementing SEO is Cost-Effective
There are multiple ways to improve your reach online, but when compared to other methods like PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO remains one of the easiest and budget-friendly techniques to gather users for conversion or engagement.
Moreover, while all the alternative methods of marketing mentioned are equally important, SEO remains the primary source of website traffic, making it a critical component in creating a reputable and searchable online presence.
Search Engines Grab More Market Share
About 80% to 90% of customers and consumers are relying on online reviews prior to making a purchase, and this number is only expected to increase soon, In that regard, about 51% of all website traffic is rooted in organic search, 10% from paid search, 5% for social media, and roughly around 34% for all other sources.
This stresses the importance of SEO as it helps keep your search visibility high, allowing your business a chance to be seen amongst the sea of competition all over the internet. You cannot sell a product if no one notices your goods or services after all, and SEO remains to be an effective way of putting your page on top of Google, Bing, Baidu, Yandex, and more.
Increased Engagement, Traffic, and Conversions Using Local SEO
From TV to laptop, to mobile screens, the market has grown and moved onto newer avenues to connect online. With the rise of mobile traffic, local search has quickly dominated the ranks and become a vital part of any businesses’ success. It makes use of optimizing digital properties set to a specific vicinity such as towns, cities, regions, and even states, so people can find your brand quickly, putting them one step closer to becoming a prospective customer.
Good SEO Promotes Better User Experience
Marketing tactics may change with the times, but a good SEO stays consistent in providing a better experience for users. Any business knows that while everyone aims to develop new ways to improve organic rankings and visibility, optimizing user experience will remain constant no matter the generation or technique used.
For instance, Google has become more of an answer engine offering the sought-after data on the search engine results pages for users, allowing people to find their point of destination in fewer clicks. To that end, when viewers find your website helpful and leave a positive trail, Google can easily track it and reward your business with enhanced visibility.
SEO is Quantifiable and Allows You to Analyze Your Performance
You can make use of your SEO analytics data to gather your website’s performance. Doing so will help you find areas that need improving, as well as observe what works for your brand. Pulling the data yourself can be a tricky ordeal, and it may take some time to study before you can implement actionable solutions. However, there are multiple tools available online that can help you stay on top of your strategy.