eCommerce Redefined™
eCommerce Redefined™

FluidRank Case Studies

BigCommerce SEO, Shopify SEO, Magento SEO, and Other Major Platforms

Spotlight on Success

FluidRank understands the unique needs of your business. We’ve had practice. Lots of it.

Whether you come to us with a straight-forward punch list or a set of complex process requirements, we take the time to qualify and quantify a complete picture of your needs. We take a 30,000 foot view of your criteria, but we also perform deep dive assessments as we identify specific needs. Here are some examples that span eCommerce industries and illustrate how we deliver solutions to a wide range of challenges and requirements.

EXPERT ADVICE CASE STUDY

SEO and Content: The Different Ways Content Is Important in SEO

CLIENT REQUIREMENTS

Content is often cited as a central pillar of SEO, in fact, one of the main four, along with on-page, off-page, and technical SEO. But just why, and how, is content important in SEO?

FluidRank SOLUTION

FluidRank compiled statistics from clients across several industries showcasing the various metrical successes that are directly attributable to the publication of high-quality optimized content as part of an SEO campaign.

DEVELOPMENT CASE STUDY

BigCommerce Development and Improving Customer Satisfaction

CLIENT REQUIREMENTS

Barndoorz needed extensive product page developments that would guide the customer journey in order to improve customer satisfaction with the end purchase.

FluidRank SOLUTION

FluidRank created custom BigCommerce product page templates that walked the customer through the process of sizing, configuration, and compatibility of Barndoorz’ products, minimizing confusion and ensuring the purchase met the customer’s eventual expectations.

SEO CASE STUDY

Organic Digital Marketing and Overcoming the Challenges of a Niche Market

CLIENT REQUIREMENTS

Protech Composites, Inc., operates in a niche market with highly informed and involved customers. They needed an organic digital marketing strategy that would help them rise above their competition and attract a highly targeted audience.

FluidRank SOLUTION

FluidRank crafted a custom SEO campaign and optimized their online presence to attract not only more organic traffic, but better-targeted leads that were more likely to convert.

PPC CASE STUDY

Success Via a Unified eCommerce PPC Management Strategy

CLIENT REQUIREMENTS

Lady Black Tie was running a Google PPC campaign, but wanted to improve the performance of their paid search advertising to reach new customers and generate higher sales.

FluidRank SOLUTION

FluidRank took over their Google campaigns, uniting their Search, Shopping, and Display campaigns with a streamlined, continuously optimized Facebook Ads campaign to reach new customers and capitalize on seasonal trends to generate higher revenue.

DIGITAL MARKETING CASE STUDY

Combining eCommerce SEO and PPC Management to Capture New Business

CLIENT REQUIREMENTS

Eloquence, a producer and seller of high-end home furnishings, wanted to complement its organic SEO growth with a paid search strategy to capture additional business.

FluidRank SOLUTION

FluidRank, which had already been managing an eCommerce SEO strategy for the client since early 2020, implemented an eCommerce PPC campaign to produce new streams of business.

DESIGN CASE STUDY

The UX-Conversion Rate Connection: An eCommerce Web Design Case Study

CLIENT REQUIREMENTS

Stortz, who has partnered with us as a long-term strategist for eCommerce web design, noticed that improvements could be made to slim down and improve their checkout experience.

FluidRank SOLUTION

FluidRank redesigned their checkout page, creating a simpler experience with fewer steps. Conversions increased after only a short time, with additional improvements slated for their Account pages and mobile design that will further improve the user experience.

MIGRATION CASE STUDY

MIGRATION CASE STUDY

CLIENT REQUIREMENTS

Perfectly Priscilla felt that Shopify Plus offered more user-friendly B2C functionality than BigCommerce, on which they were built. They had to get there, and they wanted an updated website design with some newly developed, conversion boosting features as well.

FluidRank SOLUTION

FluidRank performed a very complex migration, getting Perfectly Priscilla’s data, including a large volume of content, off of their old store and onto a newly designed and developed Shopify Plus store with updated, enhanced imagery and tools.

SEO CASE STUDY

eCommerce SEO Long Term Effects: A Year Later, a Year Greater

CLIENT REQUIREMENTS

Search engine optimization is a long term digital marketing strategy. Results sometimes build quickly, but that is the exception and not the norm. Instead, clients that have remained with us for SEO services often see the best results after a year or longer.

FluidRank SOLUTION

FluidRank crafted a custom SEO campaign for Divinity Clergy Wear and the client has seen sustainable results over the past year, with results growing on themselves most markedly in the last six months.

SEO CASE STUDY

Differentiating with eCommerce SEO Services to Reach New Business

CLIENT REQUIREMENTS

Advance Apparels has had success selling unique, high-quality women’s clothing largely in B2B markets, for 20 years. They needed to pursue new strategies, including a focus on B2C sales, due in part to the COVID-19 pandemic, to reach new customers and continue to grow.

FluidRank SOLUTION

FluidRank created a custom SEO campaign for Advance Apparels that aligned more closely with consumer search intent that would help them complement their B2B with stronger B2C sales. After only a few months, they experienced strong increases in organic keyword ranking and traffic.

SEO CASE STUDY

Powering a Niche Business through eCommerce SEO

CLIENT REQUIREMENTS

Local Battery operated in a niche industry that faced strong competition from other larger competitors. Despite the fact that they were a cost leader for many of their batteries and hearing aid accessories, they needed a creative digital marketing strategy to get in front of more customers.

FluidRank SOLUTION

FluidRank crafted a custom SEO campaign for Local Battery targeting a healthy mix of competitive keywords as well as keyword opportunities for which Local Battery was more strategically positioned to compete in the short term. After only a few weeks, their organic traffic and conversion rate both responded favorably.

SEO CASE STUDY

Shooting Over the Top of Paid Search Restrictions

CLIENT REQUIREMENTS

Sarco, Inc., a retailer of firearms, parts and collectibles, was facing staunch PPC restrictions that obstructed its digital marketing efforts. In order to reach the most online customers in their target market they needed to generate large rankings for competitive keywords in order to reach customers organically.

FluidRank SOLUTION

Sarco partnered with FluidRank for an SEO campaign targeting 35 keywords. After realizing the success of this campaign they expanded their campaign to a larger one targeting 75 keywords and their results compounded on themselves, generating great increases in organic keyword rankings, high organic traffic, and larger revenue figures as well.

SEO CASE STUDY

Crafting a Smart SEO Campaign in a Competitive Niche

CLIENT REQUIREMENTS

Finding themselves in an industry with tough competition, MakeYourOwn.buzz needed a powerful marketing solution that would help boost their position in the SERPs and get them more organic traffic and sales.

FluidRank SOLUTION

In order to get traction, FluidRank constructed a smart SEO strategy that used an aggressive approach, focusing on competitive product-based keywords and an engaging content strategy that resulted in explosive growth for MakeYourOwn.buzz. In only 6 months, they saw dramatic increases where it matters most: conversion rate and organic revenue.

SEO CASE STUDY

Give Smoke and Mirrors the Slip with Shopify SEO

CLIENT REQUIREMENTS

Cyclone Pods has a very unique niche in its industry, and despite their relatively small product collection, they wanted to see big growth in keyword rankings, traffic and conversions.

FluidRank SOLUTION

FluidRank crafted an unusually large SEO campaign for Cyclone Pods targeted a wide range of highly competitive keywords. After only a few months, Cyclone Pods saw big increases in keyword rankings and organic traffic to their website.

MIGRATION CASE STUDY

Scaling with Migration and Advanced Development

CLIENT REQUIREMENTS

Stover & Company’s business was growing and they wanted their website to project their robust capabilities as a supplier of wholesale bakery goods. They wanted an updated design, needed advanced development of custom website functionality and app integration, and also needed a long-term sustainable solution for growth.

FluidRank SOLUTION

FluidRank migrated Stover & Company off of Magento and onto a newly designed and developed BigCommerce store with updated look and feel and additional functionality. We also crafted a custom SEO campaign for Stover & Company to sustain long term growth for their online business.

DEVELOPMENT CASE STUDY

How Custom Shopify Theme Development Can Secure Long Term Growth

CLIENT REQUIREMENTS

Ohio Hardwood Furniture predominantly conducts business through its brick-and-mortar location in Ohio. They had a Shopify store, but they weren’t selling their customer designs through it because it lacked a user-friendly interface.

FluidRank SOLUTION

FluidRank redesigned their Shopify store with updating imagery and a new menu, but most importantly designed and developed a new product page template that enabled customers to create custom orders, resulting in their first ever custom order online.

MIGRATION CASE STUDY

Navigating eCommerce Problems With a Data Migration

CLIENT REQUIREMENTS

For Mayfair Hotel Supply Company, it was time to move on to a more robust and feature-rich eCommerce platform that would allow them to better meet the needs of their growing business, as well as their customers. In order to do this, a full data migration was in order, along with several custom design hurdles.

FluidRank SOLUTION

FluidRank was able to seamlessly carry over all of their customer and product data to BigCommerce without missing a beat, while providing advanced development in order to re-create their entire storefront on the new platform as well, which included custom sub-category landing pages and a beautiful mega-menu as well.

DEVELOPMENT CASE STUDY

How Advanced Shopify Custom Development Creates a Better User Experience

CLIENT REQUIREMENTS

Paravel, which was built on Spree, needed to move to a more practical, custom developed website on a more capable platform, that offered additional functionality to its customers.

FluidRank SOLUTION

FluidRank migrated Paravel’s website and data over to a newly developed Shopify Plus store, integrated with critical apps. The new website entailed advanced development and provided a better user experience, including a tool that gave Paravel’s customers the ability to personalize their products.

DEVELOPMENT CASE STUDY

Building a Better Store with Shopify Plus

CLIENT REQUIREMENTS

ShadesDaddy needed a more modern site design and an updated logo, along with the functionality that only a more powerful platform could provide. To get off of their Volusion store would require the movement of a huge amount of data.

FluidRank SOLUTION

FluidRank handled a complex migration of a large amount of complex data and then designed and configured a brand new Shopify Plus store which included the functionality of a brand new, custom designed app to boost customer engagement and conversions.

MIGRATION CASE STUDY

Improving Functionality Through an eCommerce Platform Migration

CLIENT REQUIREMENTS

In need of improved store functionality and an enhanced design, Bob Ross required the sure hand and expertise of a veteran eCommerce development agency to help them migrate to a more advanced platform.

FluidRank SOLUTION

FluidRank not only performed a full platform and data migration for Bob Ross, helping them transition their store from Volusion to BigCommerce Enterprise, an array of other important design and development tasks were performed as well, which included the implementation of a brand new mega menu and retaining the functionality of their custom category pages.

DEVELOPMENT CASE STUDY

Building From the Ground Up with eCommerce Custom Development

CLIENT REQUIREMENTS

Genius eCommerce, which was built around WordPress, needed the help of experienced developers in order to improve site speed as well as the functionality of the plugins that the website needed.

FluidRank SOLUTION

FluidRank put its extensive experience in development to work for Genius eCommerce, boosting its site speed, restoring functionality lost to the limitations of aging plugins and creating new functionality for the website where it didn’t exist in the form of a third-party plugin.

SEO CASE STUDY

Maintaining Website Performance through a Redesign with a Little Help from SEO

CLIENT REQUIREMENTS

Divinity Clergy Wear wanted to redesign their website so as to make it more brand integrated, offer a better UX and appeal to more contemporary shoppers as well. They wanted to reap the benefits of an enhanced design but they were concerned about drops in website performance as a result of the changes that would be made to their website.

FluidRank SOLUTION

FluidRank redesigned and developed a new BigCommerce website for them and tailored an SEO campaign to their needs to grow their keyword rankings and maintain their website performance through the changes.

DEVELOPMENT CASE STUDY

Perfecting Your Workflow with eCommerce Custom Development

CLIENT REQUIREMENTS

Mac Me an Offer and Mac of All Trades are two halves of the same organization. However, Mac of All Trades was built on BigCommerce while the other was built on a WordPress site. The administrator wanted a solution built entirely on BigCommerce that offered his users the ability to generate an immediate quote from Mac Me an Offer for the used Apple products his customers wished to sell.

FluidRank SOLUTION

FluidRank built a new store for Mac Me an Offer on BigCommerce that was integrated with a custom app, also developed entirely by 1Digital®, that enabled users to generate a quote by entering information about their products, searching by serial number and more.

SEO CASE STUDY

A True Tale of Triumph Over Advertising Restrictions

CLIENT REQUIREMENTS

MiR Tactical needed a sustainable solution for increasing brand awareness, organic traffic and sales that wasn’t hindered by the same restrictions that Google places on advertising.

FluidRank SOLUTION

FluidRank crafted a custom SEO campaign for their airsoft business that could flourish even amid the restrictions. The campaign resulted in increases in organic traffic but also in keyword ranking for highly competitive keywords.

SEO CASE STUDY

The SEO Trust Factor: How SEO Can “Maca” Difference

CLIENT REQUIREMENTS

The Maca Team had had success in the past with SEO, but also some frustrating experiences with other providers. After several Google updates, they decided they needed to work with the professionals in order to grow their organic rankings, but they needed a partner that would make the processes clear, keep them in the loop, and prioritize transparency and communication.

FluidRank SOLUTION

FluidRank’s SEO process is proven by results, and we developed a custom campaign for The Maca Team, but the key differentiator came in the form of the trust we cultivated with and confidence we inspired in The Maca Team. Our transparency and open lines of communication gave The Maca Team the ability to trust in our ability to provide results even though it would take time.

SEO CASE STUDY

Investing in the Future with SEO Marketing

CLIENT REQUIREMENTS

Long time client Kids N Cribs had pursued a dual strategy utilizing their eCommerce website in conjunction with their brick and mortar showroom for success. In response to COVID-19 they needed a solution to shift the focus to their online store.

FluidRank SOLUTION

FluidRank crafted an SEO campaign for Kids N Cribs that was comprehensive in scope and enabled them to rank for a number of keywords for which they previously did not rank, doubling their organic search and tripling their revenue.

SEO CASE STUDY

Smoking the Competition with SEO

CLIENT REQUIREMENTS

Atlantic Cigar had a successful business model and pricing strategy, but needed a creative, sustainable way to increase their traffic and expand their reach.

FluidRank SOLUTION

FluidRank created a successful SEO strategy for Atlantic Cigar that significantly increased not only their traffic but also the portion of traffic that was constituted of new users coming in from organic search results.

DIGITAL MARKETING CASE STUDY

Applying On-Page SEO Principles for Pinterest Success

CLIENT REQUIREMENTS

Pinterest can be a useful tool for social media marketing, but ours was underperforming. We needed a powerful solution to jumpstart our Pinterest, to better take advantage of the platform and its potential for driving targeted traffic.

FluidRank SOLUTION

FluidRank put together a strategy for Pinterest that combined proven on-page SEO principles with attractively designed graphics in order to increase impressions, user engagement, and traffic to our blog.

SEO CASE STUDY

Stepping into a Fitting SEO Strategy

CLIENT REQUIREMENTS

Following a migration to a new platform, XL Feet saw a huge drop in traffic and needed a solution to rebuild their traffic and grow their business.

FluidRank SOLUTION

FluidRank crafted a custom SEO campaign focusing on a large number of high volume keywords and a site audit to expose and remove duplicate content, broken links and other issues while enhancing the site structure overall.

Specialized Support On These Partner Platforms

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BigCommerce Preferred Partner

You already have an aesthetically pleasing and functional BigCommerce store, showcasing all your products and services. However, traffic is only slowly trickling in and despite your best efforts, the competition is still outperforming you. This is an unfortunate reality for many online businesses. Luckily for you, you came to the right place. Fluidrank is a Preferred BigCommerce Partner because of our continued dedication to generating results for clients and helping them achieve their online goals. We employ a team of expert BigCommerce SEO specialists who will not only help you optimize for technical SEO, but also create the perfect BigCommerce SEO campaign that puts your website ahead of the competition and delivers increases in organic traffic, conversions, and revenue. Let our team of BigCommerce web designers optimize your website and design a custom keyword, content, and lead generation strategy that will bring unprecedented results for your business and brand.

Shopify+ Partner

Reaching the status of Certified Shopify + Partner is not something that happens overnight. You need proven technical expertise and a solid commitment to providing objective results for your partners using the Shopify platform. Fluidrank is a professional eCommerce marketing agency that possesses the technical expertise needed to build a meticulously designed and functional website and amazing Shopify SEO strategies that are backed by results. Our Shopify SEO experts constantly develop comprehensive keyword strategies and generate top-of-the-line content that organically attracts leads and backlinks for dozens of select partners around the world. We are proud to be one of the few Shopify + Partners in the nation and one of the best eCommerce digital marketing agencies and web designers for Shopify stores.

Other Platforms

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Our Technology Partners

FluidRank eCommerce Services

TYPE: THIRD-PARTY BLOG CONTENT

Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at BohoPink.com for the latest styles and trends.

TYPE: AUGMENTED BLOG CONTENT

Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.

TYPE: OFFSITE CONTENT

Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.

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Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.

TYPE: BLOG CONTENT

Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]