23 Jan Does Paid Social Media (Facebook) Marketing Work Nowadays ?
Social media marketing is so big that you can’t even imagine! And it’s becoming more prominent everyday. Why do people use social media marketing? Well, there are many reasons behind this. This blog will open your eyes and it will convince you to invest in paid social media marketing. But at first, let’s start with some interesting facts. Did you know more than two billion people use social media every day? An average person spends 135 minutes per day on social networks. Among all the social media Facebook is the most common social media platform. People hugely invest in paid facebook marketing. In recent months the number of small businesses advertising on Facebook has almost doubled to 50 million. And studies have found that 92% of small businesses will increase their investment in social media in the coming year. Let’s hop into a few important reasons why do the paid Facebook marketing works nowadays
When you choose to boost your Facebook post then it becomes guaranteed that your boosted page is going to appear on user’s feed. This is how you can start your paid Facebook marketing process. Nowadays on Facebook, posts from the friends and family get the utmost priority, so the organic reach for brands is declining gradually. The probability of your posts getting the audience’s attention is getting lower. In contrast, paid ads will surely appear in users feed so you get you a direct window to drive leads, sales, and website traffic. And strong social media presence can increase your brand value immediately.
The paid Facebook advertising gives you complete control over who sees your add. So now you can target a specific age group people, or you can target the people from different ethnic groups to cater to your products and services. You can you control your targeted audience and turn those targeted audiences into your potential customer by doing the right marketing. Facebook provides basic user demographics as well as the data of similar kinds of users by matching their psychographic factors such as interests, personality types, hobbies, and more. So, you get a solid idea about the users. From where you can target the right audience groups for your products and services and then design your marketing strategy accordingly. By simply installing the Facebook retargeting pixel on your website, you can send the ads of your company to the visitor’s news feed who visited your websites anytime before. Isn’t it amazing?!
Sprout Social, a social media management solutions company ran a survey and found that 73.4% of users who follow any brand on Facebook because they’re actually interested in its products and services. When you start paid facebook based advertisement, your brand gets immediate exposure due to the massive user base of Facebook. And compared to another form of marketing facebook’s paid marketing is more cost-effective. If your business appears in the user’s Facebook news feed regularly, people will start to recognize you. This Recognition will increase your business’s credibility, and improve engagement and purchasing behavior. Studies found that On Facebook more than 80% of people follow at least one brand. And 30% of the users have purchased a product they found on Facebook. How cool is this?
If you are on a budget and still fancy paid Facebook marketing, don’t worry! Paid Facebook advertisement is very affordable. Facebook uses pay-per-click payment model. This means you only pay if the users take the action that you would benefit your business. This is not possible with conventional marketing. Facebook marketing allows you to engage with the niche markets at an affordable price. As of today, the average price-per-click for Facebook ads across all the industries is only $1.72. Facebook’s pad marketing provides you with the most affordable marketing models compared to any other form of marketing such as TV commercials, Newspaper ads or Billboards so that you can use to benefit your business.
Facebook is designed to facilitate the goals of your business, such as website traffic, lead generation, brand awareness, and more. Facebook uses technologies like machine learning and Big data to find, target, and reach your audience with ease. This is the present and future of marketing. And that day is near when Facebook marketing will be the number one platform for paid marketing. Start investing in paid Facebook marketing and see the difference.