Social media marketing is so big that you can’t even imagine! And it’s becoming more prominent every day. Why do people use social media marketing? Well, there are many reasons for this. This blog will open your eyes and convince you to invest in paid social media marketing. But first, let’s start with some interesting facts. Did you know more than two billion people use social media every day? An average person spends 135 minutes per day on social networks. Among all the social media, Facebook is the most common social media platform. People hugely invest in paid Facebook marketing. In recent months the number of small businesses advertising on Facebook has almost doubled to 50 million. And studies have found that 92% of small businesses will increase their social media investment in the coming year. Let’s hop into a few important reasons why do the paid Facebook marketing works nowadays.
When you choose to boost your Facebook post, it becomes guaranteed that your boosted page will appear on the user’s feed. This is how you can start your paid Facebook marketing process. Nowadays, on Facebook, posts from friends and family get the utmost priority, so the organic reach for brands is declining gradually. The probability of your posts getting the audience’s attention is getting lower. In contrast, paid ads will surely appear in users feed so you get you a direct window to drive leads, sales, and website traffic. And strong social media presence can increase your brand value immediately.
The paid Facebook advertising gives you complete control over who sees your ad. Now you can target a specific age group people or target people from different ethnic groups to cater to your products and services. You can control your targeted audience and turn those targeted audiences into your potential customer by doing the right marketing. Facebook provides basic user demographics and the data of similar kinds of users by matching their psychographic factors such as interests, personality types, hobbies, and more. You get a solid idea about the users, from where you can target the right audience groups for your products and services and then design your marketing strategy accordingly. By simply installing the Facebook retargeting pixel on your website, you can send your company’s ads to the visitor’s news feed who visited your websites anytime before. Isn’t it amazing?
Sprout Social, a social media management solutions company, ran a survey and found that 73.4% of users follow any brand on Facebook because they’re actually interested in its products and services. When you start with paid facebook based advertisement, your brand gets immediate exposure due to the massive user base of Facebook. And compared to another form of marketing, facebook’s paid marketing is more cost-effective. If your business appears in the user’s Facebook news feed regularly, people will start to recognize you. This Recognition will increase your business’s credibility and improve engagement and purchasing behavior. Studies found that On Facebook, more than 80% of people follow at least one brand. And 30% of the users have purchased a product they found on Facebook. How cool is this?
If you are on a budget and still fancy paid Facebook marketing, don’t worry! Paid Facebook advertisement is very affordable. Facebook uses a pay-per-click payment model. This means you only pay if the users take action that would benefit your business. This is not possible with conventional marketing. Facebook marketing allows you to engage with the niche markets at an affordable price. As of today, the average price-per-click for Facebook ads across all industries is only $1.72. Facebook’s paid marketing provides you with the most affordable marketing models compared to any other form of marketing such as TV commercials, newspaper ads, or Billboards so that you can use them to benefit your business.
Facebook is designed to facilitate your business’s goals, such as website traffic, lead generation, brand awareness, and more. Facebook uses machine learning and Big data to find, target, and reach your audience with ease. This is the present and future of marketing. And that day is near when Facebook marketing will be the number one platform for paid marketing. Start investing in paid Facebook marketing and see the difference.