eCommerce Redefined™
eCommerce Redefined™

Platform & Data Migration

SCALE ACCELERATED GROWTH WITH AN EXPERTLY MANAGED ECOMMERCE MIGRATION

Take Your eCommerce Website to the Next level : On a New Platform

Let’s Start Scoping Out Your Project

FluidRank has migrated hundreds of stores from old outdated platforms to new eCommerce platforms. The difference in eCommerce platforms can be night and day. We’ve helped migrate clients from outdated Yahoo carts to BigCommerce or Magento, and we’ve seen 10x improvements! From usability to SEO, client engagement, e.g. You can’t afford not to move! Let FluidRank help migrate your precious data from your old shopping cart to a new one we’ll pick together!

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eCommerce Platform Migration Services

Platform migrations occur for many reasons. Perhaps your current platform limits the growth of your online business, or maybe, with an increase in customer data, you are finding that your website is outdated, slow-performing, functions poorly, or doesn’t offer the kind of shopping experience your customers want. Whatever the reason, your search for a better platform makes it clear to you that your business needs a change in order to continue to succeed online. To complete a successful platform migration or replatforming, you’re going to need a team that can help migrate all of your files, products, customer data, and more to your new destination. FluidRank is that team. We’ve conducted hundreds of successful platform migrations for a variety of eCommerce businesses on big-name platforms like BigCommerce, Shopify Plus, Magento, and more.

Don’t Trust Your Data to “Just Anyone”

Go with the Experts

Catalog your existing content

Design your new site

Migrate your data

To successfully move everything over to your new site, you must organize all the content you want to move over from your old site. Create an outline showing all your pages and where they’re located on your site. This list will help you keep track of all your content as you move it over to the new platform.

The Catalog Transfer statement of work outlines what catalog data is and is not transferred over when using our apps. Any data stored in plug-ins or extensions will most likely not be included in the transfer and would need to be added manually or by CSV import afterward.

Basic customer details, such as name, email address, phone number, and physical addresses will be transferred. However, since passwords can’t be exported from most platforms for PCI compliance, customers are transferred with a feature flag that requires them to reset their password the next time they attempt to log in.

Before you can start moving your data, you’ll need to have the design for your new site ready. Design your site with your new platform in mind and set it up on a staging site — a website that isn’t live where you can test your new design.

To accomplish this you need to redesign the Homepage, Category Pages, and Product Pages so they are all optimized for a more fluid experience. Homepages should contain more relevant information and featured products to help draw in customers. Category Pages need to be optimized to highlight key collections and categories. Key product details and options should be featured in an easy-to-read format, allowing customers to gather all the information they desire in a moment.

Next, you can start migrating your data. Begin by migrating part of your site and test it to make sure everything works correctly. If it does, you can continue your ecommerce data migration.

You can use a file transfer protocol (FTP) agent such as FileZilla to transfer static files. If you have a dynamic site that runs on a database, you can import your database to your new web host or platform. If the new platform’s structure is different than that of your old platform or you want to change your content, the migration process will be more involved.

You’ll either manually reformat and move your data or have a developer write a custom script that automatically reads and reformats the data across platforms. You may need to map out a separate migration process if you keep customer accounts or order histories on your current platform.

We’ll Make Sure Nothing Gets Left Behind

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Product Data

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Customer Data

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Order History

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SEO Data

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And A Lot More!

Migrate to/from any Platform

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Parallel eCommerce Services

Every platform is a little different. Data will rarely align perfectly between two different systems, but you can mitigate those changes if you’re smart about it. That’s where a professional eCommerce data migration agency, like FluidRank, comes in. From creating custom fields or renaming certain values to make sure that all your data finds a new home in your new system. Your new platform won’t be exactly like your old one, but with a little effort, your data will stay familiar and accessible, and best of all you won’t lose any SEO value.

Custom Design

FluidRank creates high-end designs, print, and multimedia that are unique. The talented staff continuously strives to produce goods that will exceed your highest expectations. Our mission is to make you stand out with the most memorable style and your unique web design will be remembered.

Web design should always focus on your target audience. Their needs and experience are a top priority, and we recognize this. The demographic of your target audience should be recognized and the use of graphical elements that is appropriate to this genre is vital.

The underlying theme of your website should be complementing the message you are conveying to your audience. The design of the website should unify and reinforce the elements of the site. If your customers put trust in the website, then by osmosis, your business will be trusted.

Amazon PPC Marketing

Our Amazon PPC experts help vendors identify their target audiences, the best areas places to place their products, and effectively distribute marketing budget. Resulting in increased sales and a lower ACoS! We use bespoke software to help optimize campaigns more efficiently and deliver great results.

Competition to rank well has increased. Now, more than ever, it is crucial to have a strong strategy for Amazon advertising.

Our management service is tailored to your needs. When you sign up, you will be assigned the best suited Amazon ads specialist. We believe in regular contact and transparency. You will receive monthly reports that include task lists for the month ahead.

We’re passionate about Amazon marketing, and improving your results matters to us! Please book a consultation to find out how we can help.

The Most Accurate Data Migration

Every platform is a little different. Data will rarely align perfectly between two different systems, but you can mitigate those changes if you’re smart about it. That’s where a professional data migration agency, like FluidRank, comes in. We can create custom fields or rename certain values to make sure that all your data finds a new home in your new system. Your new platform won’t be exactly like your old one, but with a little effort, your data will stay familiar and accessible.
One important question to consider when it comes to ecommerce platform migration is whether to complete the migration yourself or hire professionals to assist you. If you choose to complete the site migration yourself, you’ll need to dedicate sufficient time to planning your migration.

You must carefully prepare for and execute the changeover to avoid losing data. Consider how comfortable and experienced you and your team are with the tasks required, such as setting up a new site, backing up data, and transferring data to the new platforms. If you don’t feel comfortable completing the migration yourself or would rather leave it to the professionals and spend your time elsewhere, hiring a data migration company is an excellent option.

In a general sense, replatforming is the migration from one technical system to another. In most cases, this is done to improve the performance, capabilities, or usability for your business. It can also be done to reduce expenses. Replatforming is a way to improve the output or functionality of the technology you use.

Replatforming can be required to scale as your business grows or to get you up-to-date technology. No matter how good the system you originally get is at that time, it will eventually become outdated and need to be upgraded or replaced.

Whenever you are replatforming, you will want to do an evaluation of your current system, any integrations that you use and need, and the gaps in your current legacy system. From there, you can determine what you need, what you want, and what will give you a competitive edge. While you want to consider your current business position, you may want to plan ahead so you don’t have to replatform again in the near future.

Specialized Support On These Partner Platforms

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BigCommerce Preferred Partner

You already have an aesthetically pleasing and functional BigCommerce store, showcasing all your products and services. However, traffic is only slowly trickling in and despite your best efforts, the competition is still outperforming you. This is an unfortunate reality for many online businesses. Luckily for you, you came to the right place. Fluidrank is a Preferred BigCommerce Partner because of our continued dedication to generating results for clients and helping them achieve their online goals. We employ a team of expert BigCommerce SEO specialists who will not only help you optimize for technical SEO, but also create the perfect BigCommerce SEO campaign that puts your website ahead of the competition and delivers increases in organic traffic, conversions, and revenue. Let our team of BigCommerce web designers optimize your website and design a custom keyword, content, and lead generation strategy that will bring unprecedented results for your business and brand.

Shopify+ Partner

Reaching the status of Certified Shopify + Partner is not something that happens overnight. You need proven technical expertise and a solid commitment to providing objective results for your partners using the Shopify platform. Fluidrank is a professional eCommerce marketing agency that possesses the technical expertise needed to build a meticulously designed and functional website and amazing Shopify SEO strategies that are backed by results. Our Shopify SEO experts constantly develop comprehensive keyword strategies and generate top-of-the-line content that organically attracts leads and backlinks for dozens of select partners around the world. We are proud to be one of the few Shopify + Partners in the nation and one of the best eCommerce digital marketing agencies and web designers for Shopify stores.

Other Platforms

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Our Technology Partners

migration case studies

Stover & Company

Scaling with Migration and Advanced Development

Stover & Company specializes in wholesale distribution of bakery and confectionery supplies, as well as packaging. If it goes into something sweet, they sell it. Much of their business is done with other businesses, and they have robust warehousing, packing, and logistical capabilities that they wanted to come across from a newly designed website. They also had a vast amount of customer, order, product, and category information that they needed handled diligently and transferred responsibly – all over to a new store that was easier to manage and scale.

Platform to Platform

Stover & Company had previously built their online operations on an open-source platform. This gave them a lot of flexibility with customization and design but was resource-intensive to develop, manage and support. BigCommerce, with its out-of-the-box functionality, gave Stover & Company most of the flexibility they desired, and our developers all of the ability they needed to create a virtual storefront that promotes Stover’s enterprise-level, storing, and shipping capabilities, along with their encyclopedic collection of specialty products and ingredients.

Custom Advanced Development

In addition to creating an entirely updated, more modern looking online storefront for Stover & Company, Fluidrank also enhanced their navigational hierarchy and product categorization, as well as promoting their capabilities on their product pages. We created a new mega menu that neatly presented their carefully arranged product categories, giving their highest-selling products the top spot. We also provided product-page visuals to enhance the customer experience, displaying the in-stock status of products as well as Stover’s ability to add cold packing, with special badges.

Maintaining Traffic and Growing Business

Transferring all of Stover’s data without an adverse impact on traffic or business was vital. Our migration process includes extensive 301 redirect implementation – that way, even when URLs change, there’s no loss of traffic. Stover & Company also partnered with Fluidrank for a large SEO campaign targeting a slew of highly competitive keywords. During the course of their campaign and migration, traffic has actually increased significantly, with more and more organic traffic reaching their website every month.
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Website Redesign for Integrated Results

Migration

How Our Shopify Migration Agency Vastly Improved Our Client’s UX

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How Our Shopify Migration Agency Vastly Improved Our Client’s UX

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How Our Shopify Migration Agency Vastly Improved Our Client’s UX

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How Our Shopify Migration Agency Vastly Improved Our Client’s UX

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How Our Shopify Migration Agency Vastly Improved Our Client’s UX

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Migration

How Our Shopify Migration Agency Vastly Improved Our Client’s UX

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eCommerce Platform & Data Migration FAQs

An eCommerce platform migration is the process of taking your entire online store off one platform and moving all of it to another platform. Oftentimes migrations become necessary when a current platform cannot scale with the growth of a business or offer the functionality needed for high-quality user experience. There are a lot of businesses that choose to migrate from platforms like WordPress to Shopify or from Volusion to BigCommerce because full-service eCommerce platforms like Shopify and BigCommerce offer a lot of out-of-the-box functionality for eCommerce stores.
eCommerce platform migrations specifically entail migration of an entire online store onto another platform, typically for reasons associated with functionality. This involves the transfer of not only all of a store’s data, including product data, product structure, and customer data, but all of its design features and integrated apps as well. Data migration, on the other hand, only involves the transfer of data. Sometimes a data migration is necessary to remove data to a location that facilitates data management and from which the other platform can draw it. While they are not expressly the same, there are some fine points of difference and a lot of common ground. For more information, contact our team.

Perhaps you need to migrate to a platform that offers more functionality and resources or different pricing options that fit your business needs better. Every eCommerce platform provides a range of different features and one platform may be a better fit than another, and that’s okay. FluidRank will help you recognize if your eCommerce website could benefit from a migration and what you stand to gain from the process based on the functionality that your online store needs.

There are many ways that an eCommerce site migration can positively affect your business. For example, some of the most common reasons that businesses may require a platform migration are associated with price, growth, marketing, and integration with third-party applications and functionality. If you move to a more capable eCommerce platform, your business can experience fewer roadblocks associated with growth, order processing, inventory management and so much more.

Every migration is different, every online store has different needs, and every online store varies in the size of its scope. For that reason, it is impossible to issue a blanket statement regarding the length of time a migration will require to be properly executed. FluidRank prides itself on the thoroughness of its work and the consistency of its results. Therefore, we take the time necessary to ensure that every migration is successful. If you want to get a more concrete estimate of how long a migration might take for your online store, contact our team.

There are many risks associated with eCommerce platform migration. Poorly timed or improperly planned migrations can result in data loss, apps that will not integrate with the new platform, website designs that don’t present as they should, and much worse. However, working with a partner that provides a proven process can help mitigate these risks. For example, our comprehensive process involves an initial data transfer to a third party server so we can arrange it in a manner that will be compatible with the new platform. We also set up 301 redirects to prevent loss of SEO value and offer Google Search Console (GSC) support to help track the success of the new website.

FluidRank offers several migration services including data migration services. We offer our clients a Free Migration Evaluation service where we will take an analytical look at your needs as a business as well as the structure of your website and make recommendations about how to proceed. This is only preliminary; we also offer full data migration services as well as complete eCommerce replatforming services to help your online store end up on the best possible platform for its needs. Even if you only need to move your data management into another virtual location or ease of management, we can help with that.

Our eCommerce data migration process is thorough, complete, and helps to ensure that no data gets lost and ends up precisely where it should be. First, we require access to your data, after which we perform an initial data transfer to get your data over to the new location and check it for accuracy. Then we perform front-end data alignment testing and a resync to ensure that your store is updated before we go live. Before launching the new site, we perform front-end alignment testing once more to ensure that data has transferred faithfully and ends up where it needs to be.

An eCommerce migration can impact your SEO when simple protocols are not followed or planned for. At FluidRank, however, we do everything with SEO in mind and that includes migrations. As a part of our process, which includes numerous redundant checks and measures to ensure everything proceeds according to plan, we set up 301 redirects to your new pages to ensure the same traffic gets there, along with offering Google Search Console support to track any changes to traffic to your new site.

One of the many services we provide is sending out email blasts to your customers letting them know they will need to reset their password to access your new store. We also monitor your Google Search Console for a few weeks after launch to identify and address any issues that may arise and we offer a free support period to address any issues or bugs that might pop up after launching. Aside from our free support period, we also offer additional support for those interested to maintain any future issues with new app installation or any additional updates you might want to implement as you grow.
Customer data is an important part of the process when it comes to data migration as your existing customers should still retain access to your website once it has been migrated. Part of our data migration services ensures that customer data is moved over to your new platform correctly and any data storage or order history is maintained and preserved.
After eCommerce data migration, shoppers should expect to notice that your website is more responsive with better functionality. You might see a drop in bounce rate or an increase in traffic based on upgrading to a platform that can better accommodate your growing business and thus better accommodate your customers. You should also expect to have more control over the internal aspect of your eCommerce store for your own business needs.

Our migration services at FluidRank take design and development into account when needed. Together, we will work closely to determine if redesign will be necessary to improve the overall experience of your store. We have conducted data migration projects that needed redesign in the past and would be more than happy to assist if yours does as well. Our designers and developers are experts and their knowledge and input could boost the effects of your migration.

FluidRank provides full-scale eCommerce site migration and data migration from any eCommerce platform to another. Whether you have a WooCommerce store and are trying to get started on BigCommerce or if you are currently on Volusion are ready to move on to Shopify, we will put together a custom solution for you that addresses the specific requirements of your website.

It’s important that your eCommerce platform meets all of the different needs of your business. If you lack certain functionality, it could limit your ability to run your store how you want. If your eCommerce website already has custom functionality such as unique product/category hierarchies and third-party integrations, you can be sure that FluidRank will be able to translate these features to your new platform, retaining the full functionality of your website just how you want it.

We know that having your eCommerce store up and running is important to you and your business. That is why we always try to complete our migrations as fast as possible. Typically completing the migration process will involve your site being down for several hours to a day, and we usually plan to complete migrations early in the week when traffic tends to be low. We always test your new site several to make sure that the migration process is as quick and easy as possible. Once your new site is live we will still be on call and ready for you to let us know if you notice any issues that we need to clean up.
Obviously you know your business better than we do and there is no such thing as risk free data migration, but you might be at the point where migration is the best option for you. The biggest motivation for business to migrate platforms is scaling. Sometimes you are going to outgrow your current platform and it will be time to move on to something new. There might be some growing pains, but working with a team of eCommerce professionals will ensure that everything will go smoothly and you will have support to make sure that your eCommerce store keeps running smoothly.

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Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at BohoPink.com for the latest styles and trends.

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Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.

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Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]

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Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.

TYPE: OFFSITE CONTENT

Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.