eCommerce Redefined™
eCommerce Redefined™

eCommerce PPC Management


We continuously increase ROI and ROAS with crafted campagin optimization.

Expert eCommerce PPC Strategy

If you are looking to draw some more traffic to your business, PPC is a great way to quickly get your ads in front of users. To discuss the possibility of setting up a new arts & craft supplies PPC campaign for your business, give us a call today to set up an appointment with one of our PPC experts.

Campaign Strategy & Execution

Keyword Research & Development

Remarketing, Display, Youtube & Shopping

Conversions & ROI Tracking

Unique Ad Creation & A/B Testing

Account PPC Management & Reporting

All fields required. We keep your information private; please provide a working number so we can chat and begin the process.

"*" indicates required fields

Your Budget for Website Design & Development
I agree to receive other communications from FluidRank.*

Our Success Speaks for Itself

Expert PPC Management Services in Atlanta

Traditionally speaking, organic SEO will never be enough to meet your sales target each month. You need a more robust online marketing plan. FluidRank has the experience and expertise to get your brand front and center on Google, Yahoo, and other top search engines in no time. This can be accomplished, in part, with our performance based pay-per-click services.

FluidRank with locations in Atlanta, Dallas, New York, and Los Angeles is an eCommerce PPC agency that employs talented developers, content creators, and media buying teams focusing on eCommerce. We bring a grassroots approach to creating tailor-made eCommerce marketing campaigns for our eCommerce clients since our inception in 2018. Our eCommerce marketing agency has helped eCommerce clients worldwide increase their traffic, branding, and conversions with our results-proven marketing strategies. After working with countless eCommerce businesses over the years, our expert digital marketing team knows how to develop digital strategies on every major eCommerce platform. Our founder and CEO, Robert Green, has been involved with eCommerce digital marketing over the last 5 years, and he’s carved out our path to being one of the eCommerce marketing agencies in the field. If you’ve been looking for an eCommerce agency with an intimate knowledge of digital marketing, let us put our expertise to work for your business.

Get Affordable Pay Per Management

FluidRank has the sauce to make customers see your brand and get to clicking online. Whether you have a small or large marketing budget, we work with all business types, including boutique-style agencies and mega-corporations. We convert those clicks into customers.

Our results-driven pay per click management services in Atlanta, GA, focuses on optimizing ads for all stages of your sales funnel. Starting the optimization process begins with selecting the right keywords and landing pages, headlines and descriptions, or geo-targets and times-of-day. FluidRank handles it all – so you don’t have to. Please speak with one of our knowledgeable PPC campaign management consultants today.

What Is Pay Per Click (PPC)?

In a nutshell, PPC, or pay per click services, is a method of online advertising that has been proven to increase business’ sales leads and, undoubtedly, your ROI. This is because it’s targeted to online users’ locations and search inquiries. For example, if a web browser wants to find a “dentist in Atlanta” and types in this search term in Google’s search engine, you will find PPC ads at the upper tier of the results page.

Think of this as the online equivalent to the radio of cable marketing. Only, it’s more directed to individual users vs. an entire city or its potential customers who are searching keyword terms for your business or services right now.

How It Works

The mechanisms of pay per click services entail placing a bid on a keyword or a keyword phrase(s) of choice. The pricing fluctuates based on demand (i.e., how many users search for a term per hour, day, week, etc.) and supply (how many firms are competing for the business). Many platforms offer automated features such as setting spending limits or what hours of the day you want to advertise.

DIY or Pro PPC Campaign Management?

While the benefits of pay per click services are undeniable, it can become a tedious process for business owners who are already wearing many hats. Successful Pay Per Click advertisers have to commit a great deal of time to watch the numbers to ensure each ad campaign is producing maximum ROI.

That’s where our Pay Per Click Services agency comes in.

FluidRank, a trusted Pay Per Click services company in Atlanta, GA, understands the ins and outs of Pay Per Click advertising as well as loopholes for spending less and earning more. PPC management doesn’t have to cost a fortune, either. We have competitive packages in place to save you time, energy and ultimately make you more money – when you want to get more business online.

Other Benefits of PPC

Pay Per Click services has numerous benefits for businesses of all sizes and across all verticals, including:

  • Targeted Leads – This form of advertising gives you the chance to reach potential buyers searching for the products or services being offered.
  • Big Data – One of the secondary benefits of pay per click is the ability to review analytical data. This basically means that each time someone views or clicks the ad, it’s recorded in the platform’s backend (Google, Yahoo, MSN, etc.). Views are known as “impressions,” and clicks are labeled as-is. This data allows you to quickly adjust headlines, descriptions, and landing pages to appeal to leads that convert to sales.

Result Oriented eCommerce PPC Management

Pay Per Click (PPC) advertising, which includes eCommerce PPC advertising, requires an in-depth knowledge of best practices, version testing, keyword research, and competitor analysis along with reporting to make continuous improvements. To those unfamiliar with the nuances of Google AdWords and consumer behavior, a poorly planned PPC ad campaign will result in throwing good money after poorly chosen keywords and subpar ad copy. Following our 13-step eCommerce PPC process and PPC management services that we’ve been crafting for years, we generate higher conversions and lower your cost-per-acquisition (CPA). FluidRanks team of technical specialists and creative content producers combine years of experience on how to leverage your eCommerce PPC campaign to maximize ROI and promote your online business. The result is for your business to rank above your competitors while spending less by optimizing your quality score.

Get Started with a Free PPC Assessment & Consultation

A PPC campaign can be an efficient method to generate traffic and sales for eCommerce businesses, both in terms of money and time. A well-devised campaign will result in higher traffic and sales figures, but there’s a catch. It isn’t easy. If it were easy, everyone would be able to offer eCommerce PPC management services that brought big gains. There’s only FluidRank , and therefore there’s only one proven FluidRank process.

Start with a free PPC audit from FluidRank and put the best minds in the country to work on your PPC strategy. The great thing about pay-per-click management is that you can really learn a lot from the figures of a current campaign. Our experts take a deep dive into your current strategies, analyze your keywords, assess your competitor’s tactics and ads, and assess your current metrics in order to give you both a quantitative and qualitative assessment of the performance of your current campaign. With our free PPC audit, you can see how your Google Ads are performing – and how they can be made better.

Expert PPC Services. Expert-Level PPC Performance.

Customers around the country take advantage of our diverse, collective PPC skillsets. A paid search campaign with FluidRank means two big things: dominating the competition and maximizing ROI.

Amazon PPC

Amazon has become such a huge contender in eCommerce that showing up at the top of Amazon’s search results can be almost as difficult as appearing on Google. With a well-crafted Amazon PPC campaign, your business can beat the competition – despite Amazon’s millions of products.

Google Shopping

Competition is stiff as always on Google, with thousands upon thousands of sellers vying for the eyes of interested buyers. A click is not good enough; you need to select the right keywords and attract and engage the customer with an optimized product landing page to ensure a sale through a Google Shopping ad campaign.

Social Media PPC

Pay-per-click advertising designed specifically for social media platforms, Social Media PPC is fiercely competitive and requires constant monitoring of demographics, user behavior, interest, and other data. However, when well researched and implemented, it can be a real weapon in your PPC arsenal.

Dynamic Marketing

Dynamic marketing in PPC refers to the increasing trend toward making campaigns responsive to user behavior and the performance of current campaigns. If a keyword is performing poorly, utilizing the best dynamic techniques to change your current tactics helps to ensure continued success.

eCommerce PPC by FluidRank

PPC advertising might sound easy in theory, but in reality, it is one of the most complex facets of a complete digital marketing strategy. To be effective, it must rest on a foundation of well-researched keywords, ad copy that is both original and targeted, and appear on the right search engine result pages, at the right time, to the right prospective customers. It also requires agile, innovative thinking to respond quickly and effectively to shifts in your corner of the eCommerce market. Quick-thinking, genius-innovative genius, with a rapier-sharp analytical mindset? That’s just the long way to spell out FluidRank.

Keyword Research, Ad Creation, and Landing Page Development

A cost-effective, sales-driving PPC campaign takes effort and insight to plan. You need to know what keywords your customers are searching for and how they relate to your products. You also need to know what keywords your customers are not searching for. You need to know what phrases and content are appealing to them and aligned properly with your voice and brand. Even with a rockstar keyword list and sets of ad copy, without an optimized landing page, it might be all for naught. Does it sound thorough? It is – that’s why an expert like FluidRank doing the heavy lifting makes you money in the long term.

Performance Monitoring

Half of the puzzle is in setting up the account and launching the campaign, but that’s just the beginning of a successful PPC initiative. We test many versions of ads to identify the most effective sets, keep a finger on the pulse of the performance of each keyword, track what devices consumers are using and even where they’re shopping. This continuous monitoring enables us to make quick decisions and responsive improvements – ensuring you’re using the most effective ads for the highest traffic and sales and the lowest CPA possible.

Specialized Support On These Partner Platforms


BigCommerce Preferred Partner

You already have an aesthetically pleasing and functional BigCommerce store, showcasing all your products and services. However, traffic is only slowly trickling in and despite your best efforts, the competition is still outperforming you. This is an unfortunate reality for many online businesses. Luckily for you, you came to the right place. Fluidrank is a Preferred BigCommerce Partner because of our continued dedication to generating results for clients and helping them achieve their online goals. We employ a team of expert BigCommerce SEO specialists who will not only help you optimize for technical SEO, but also create the perfect BigCommerce SEO campaign that puts your website ahead of the competition and delivers increases in organic traffic, conversions, and revenue. Let our team of BigCommerce web designers optimize your website and design a custom keyword, content, and lead generation strategy that will bring unprecedented results for your business and brand.

Shopify+ Partner

Reaching the status of Certified Shopify + Partner is not something that happens overnight. You need proven technical expertise and a solid commitment to providing objective results for your partners using the Shopify platform. Fluidrank is a professional eCommerce marketing agency that possesses the technical expertise needed to build a meticulously designed and functional website and amazing Shopify SEO strategies that are backed by results. Our Shopify SEO experts constantly develop comprehensive keyword strategies and generate top-of-the-line content that organically attracts leads and backlinks for dozens of select partners around the world. We are proud to be one of the few Shopify + Partners in the nation and one of the best eCommerce digital marketing agencies and web designers for Shopify stores.

Other Platforms


Our Technology Partners

Why FluidRank Stands Above the Competition

Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of FluidRank’s team. The best and brightest are behind the wheel of your eCommerce PPC campaign.

Make Your First and Every Impression Count

Activities Critical to eCommerce PPC Management

The entire process is crucial to success, but it is the continuous monitoring and improvement of paid search ads that really enables a campaign to respond to, and capitalize on, the most effective techniques.

Our Process Entails but Not Limited to.

Creation of highly relevant ads: It starts with the right keywords, the right ads, and the ideal ad placement. Without these at the start, a campaign will have little room to soar.
Device performance monitoring: Want to know if most of your shoppers are on mobile devices or desktops? So do we, and we track this data. That’s how we know where to place your ads.
Geographic targeting and monitoring: Your shoppers may be online, but where they are physically located is critical information. It affects both search intent and consumer interest. We keep a close watch on geographic data to maximize the efficacy of your ad campaign.
Monitoring and analyzing changes in consumer behavior: What do users do when they see your ad? What do they do after they click your ad? Does one ad appeal to the same user, while another does not? These are all things we track and leverage to the advantage of your campaign.

Custom Reporting

Channels Source Reporting

Insight on which channels are performing the best and driving the most traffic and leads.

Heat Mapping ROI Reporting

Quickly and easily track revenue performance that helps build better customer experience and ROAS.

Device & Real Time Insights

Access computer, tablet and mobile device for real-time insights anytime, anyplace.

Heat Mapping ROI Reporting

Reporting that focuses on MoM/YoY revenue comparisons and trends. Historical performance data & growth from a birds-eye view.

Campaign strategy & execution

Customized, not cookie-cutter.


Campaign restructuring & build out

Reduce spend, increase ROAS.


Keyword research & development

Hyper-targeted keywords & audiences.


Remarketing, display, Youtube & shopping

New revenue & prospecting.


Ad copy creation

Defined & unique messaging for your brand.


A/B testing

Increase conversion rates & on-site performance.


Conversion & ROI tracking / setup

Tailored to your business model & marketing goals.


Account management & reporting

Tailored to your business model & marketing goals.

We Define Success in PPC Marketing

Pay Per Click marketing, in some ways, is like a game: easy in concept, but difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords, but it takes years of experience and consistent process improvements to look at product feed or a suite of analytics data and know immediately where changes can and should be made. Fortunately, those are the types of marketers we hire here at FluidRank. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.

Reach the Right Audience with Your PPC Campaign

Our team of expert strategists understands better than anyone how many factors there are to consider while developing and implementing a PPC strategy. That’s why we’re uniquely poised to give your current PPC a thorough investigation to let you know how it’s performing. Don’t just take the results you get – set goals and achieve them. The first step is a free PPC audit from FluidRank– because no one knows better than we do.

Reach the Right Audience with Your PPC Campaign

Our team of expert strategists understands better than anyone how many factors there are to consider while developing and implementing a PPC strategy. That’s why we’re uniquely poised to give your current PPC a thorough investigation to let you know how it’s performing. Don’t just take the results you get – set goals and achieve them. The first step is a free PPC audit from FluidRank– because no one knows better than we do.

Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day, on which devices, in what physical locations and much more. This aspect of your PPC campaign cuts costs and delivers higher ROI.

We don’t just research your industry – we research competitor keywords as well as any keywords you are currently using in order to devise a lethal list of lightning-focused keywords for your PPC campaigns that can lower your overall costs.

Setting up conversion tracking is also critical to the performance and success of a PPC campaign. It’s ultimately all about conversions, but to see where and when they occur, along with which ads resulted in conversions, we implement conversion tracking on your website. This gives us the ability to read the success of your campaign with full transparency.

Every search platform is unique. Diversifying your PPC budget over all the possible channels will give you the best insights into best practices. Our marketing experts can help you decide which ads should display where and why. For Google and Bing, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.

The AdWords Display Network is the largest digital ad network on Earth. You can try your banner ads out in an nearly endless variety of contexts, but it is that flexibility itself that makes the process difficult to refine. To place those ads with laser precision requires insight, tools and experience, all of which FluidRank brings to the table, along with a history of success proven by results.

Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button, color, or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging. This basically ensures you are currently using only the most effective ads, copy, and placement in your campaign.

Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will become familiar with your business and industry – inside and out. One dedicated point of contact will provide you with the security and reliability of an invested and dedicated expert.

Remarketing is the process of readdressing and improving PPC tactics every day. This gives you much more control in reaching and appealing to past visitors. It also requires more decision making that will affect the success of the efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The complexity of the process cannot be understated, and the answers are crafted from sophisticated technology guided by the hands of our experienced strategists.

Trust and transparency are some of the keys to the wonderful relationships we have with our partners and customers. We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.

PPC is not just those first couple of ads at the top of a Google search result page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine-tuning and observation need to be done. The number of impressions a client gets in a particular type of campaign depends on a huge number of factors. PPC is a mix of art and science along with the trial and error of continuous testing and improvement. Getting that valuable information leads to substantial results.

Understanding customers is crucial to success in paid search marketing. eCommerce analytics gives you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The FluidDank team has the experience to mold the clay of your analytics numbers into eCommerce PPC marketing that holds water. That is, we see raw data and know what to do with it. You’ll also have access to an analytics dashboard, so you can see the success of your PPC efforts firsthand.

FluidRank provides you with monthly summary reports to let you know the lay of the land and help you understand where the direction your campaign is headed so you can see the success we have delivered.
PPC case studies

Success Via a Unified eCommerce PPC Management Strategy

There are many reasons that eCommerce businesses pursue eCommerce PPC, or pay-per-click, strategies, in various forms. Paid search strategies can increase brand awareness, strengthen a business’s


Combining eCommerce SEO and PPC Management to Capture New Business


Unlocking a Site’s Potential with eCommerce Digital Marketing


Running eCommerce Digital Marketing Like a Defense


Perfecting a Google Shopping Campaign


eCommerce SEO

Every platform is a little different. Data will rarely align perfectly between two different systems, but you can mitigate those changes if you’re smart about it. That’s where a professional data migration agency, like FluidRank, comes in. We can create custom fields or rename certain values to make sure that all your data finds a new home in your new system. Your new platform won’t be exactly like your old one, but with a little effort, your data will stay familiar and accessible.

Amazon PPC Marketing

Every platform is a little different. Data will rarely align perfectly between two different systems, but you can mitigate those changes if you’re smart about it. That’s where a professional data migration agency, like FluidRank, comes in. We can create custom fields or rename certain values to make sure that all your data finds a new home in your new system. Your new platform won’t be exactly like your old one, but with a little effort, your data will stay familiar and accessible.

eCommerce PPC FAQs

There are many ways a perfectly executed PPC campaign can help your business generate the leads it needs to take off. You want your products and services to be put front and center of your audience’s visual range. PPC is the fastest way to achieve this by driving traffic and leads to your landing pages and increasing your chances of converting. Additionally, PPC is still among the most cost-effective and quickest ways to maximize your marketing budget´s impact.

There are many reasons your eCommerce site can benefit from an expertly crafted PPC campaign. PPC is a very good way to kick off a marketing campaign and position your brand, virtually producing instant results. Moreover, PPC is the perfect way to start building a following while running a parallel and synergic SEO campaign. This drastically reduces the time it takes to position your brand organically. Pay-per-click is also the preferred method for those who need to target extremely specific audiences, making sure they receive clicks from already interested buyers.

While PPC campaigns have incredible advantages, they must always be designed and executed by digital marketing experts with a proven track record of success. After an in-depth eCommerce PPC audit, our digital marketers design the correct buyer persona based on data and our extensive knowledge, allowing them to create cost-effective PPC campaigns that yield the highest possible ROI and conversion rates. Additionally, we help you improve your landing pages and sales funnels making every click count.

There is a wealth of PPC strategies that will definitely boost your CTRs and conversion metrics. However, they must all work in synchrony if you want to make sure every dollar you spend provides a solid return on your investment. Among the most popular strategies is to create different ads for different buyer persona profiles and perform A/B tests. Once we determine which ad provides the best results, our marketers will perfect it and launch a campaign focused on that ad or group of ads. However, no campaign will produce satisfactory results if your website, product descriptions, and checkout system are not set for maximum performance, offering a seamless customer experience for visitors. Partner with our marketing specialists at FluidRank and start designing a fully customized PPC campaign today.

FluidRank eCommerce Services


Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at for the latest styles and trends.


Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.


Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.


Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.


Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]