eCommerce Redefined™
eCommerce Redefined™

eCommerce SEO Agency

ECOMMERCE WEBSITE DESIGNS THAT COVERT CLICKS TO CUSTOMERS

FluidRank an Award Winning eCommerce SEO Agency

eCommerce Web Designs That Convert

eCommerce SEO Services Boost Traffic and Sales

Comprehensive website & content audits

Keyword research, mapping, and targeting

Unique Content Creation

Link Building

Manual Citation Building On-going Management

Google Analytics account setup, audits, and analyses

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Search Engine Optimization for eCommerce

Search Engine Optimization for eCommerce

SEO for eCommerce is probably one of the most challenging tasks in the SEO world. Your niche has 10 spots on the first page of Google, and everyone is competing for them. Working harder, smarter, and staying at the forefront of everything we do is one of the best ways to secure your position. FluidRank is the eCommerce SEO agency that can will you get there. Our SEO strategies have helped brands just like yours grow organic ranking, traffic, and conversions. We have highly skilled talent in our eCommerce SEO agency that focuses on eCommerce brands

A Purpose-Driven eCommerce SEO Company

SEO for eCommerce is a hard-fought battle. Everybody in your industry is competing for just 10 spots on Google’s first page. In order to claim these positions, you need to be smarter, quicker, and work harder than everybody else. FluidRank is the definitive long-term digital agency partner that can help you get there. We employ intelligent SEO strategies that grow organic ranking, traffic and conversions. We have highly skilled eCommerce SEO experts that focus on eCommerce merchants and we’re widely recognized as one of the best eCommerce SEO companies online.

Why Choose our eCommerce SEO Services?

If eCommerce growth is the goal for your online store, you can’t afford to put your eCommerce business in the hands of anyone else. We’re one of the top digital agencies in the country that handles eCommerce SEO services the right way. Our team of SEO specialists leverage industry insight and diverse skill sets to achieve growth for your eCommerce website. Our work speaks for itself and we’re ready to help your website navigate the rough waters of SEO for eCommerce.

We are team of eCommerce SEO Experts

One of the most difficult aspects of long-term success in digital marketing is search engine optimization. Ranking for keywords requires strategy, patience and hard work to see desired results, but it is necessary if you want to achieve online success. Sometimes the secret to that success is having the right partner with a tailored eCommerce marketing strategy for setting your SEO efforts in motion. We are FluidRank, the dedicated eCommerce SEO agency you need to achieve success. Our proven SEO strategy helps to build organic rankings, increase traffic and conversions. Our SEO experts put the focus on eCommerce merchants by producing content that increases authority, builds backlinks and engages users to boost conversion rates.

Why choose us for your SEO Services?

We’re one of the top eCommerce SEO Agencies

We’ve built an Award-winning eCommerce SEO process to help our clients achieve outstanding results over the course of a successfully implemented campaign. In a nutshell, here is how we deliver eCommerce SEO services.

Comprehensive Audits

Meet our 30-point SEO audit service, which includes an intensive technical SEO audit. This is a FREE audit that we provide to all potential SEO clients.

Content Planning

From product/category pages to revenue-driving blogs, we plan and help implement strong content strategies.

True Passion

eCommerce SEO campaigns excite us. We know how to take the advantages and strengths of an online store to work in our customers’ favor. Our tight team claps and cheers when we see progress in organic traffic, ranking, keywords, and finally – revenue. We only work on projects that give us creative joy and the freedom to implement what we believe will be the most effective strategy.

In it for the long haul.

We believe that patience is rewarded in long term investing. We don’t promise quick turnarounds because we favor steady gains over time. Positioning your eCommerce site for SEO success means having an asset of your very own (rather than reliance on external sources – like Facebook and Google Ads) that generates revenue for your eCommerce store year-after-year.

Why Choose Us

Sure, some agencies offer to be your sherpa to “Page one,” but our edge is in our passion and values – accountability, education, and transparency.

Authority Building

We manage outreach & link building campaigns from end-to-end to turbocharge your domain authority.

SEO Experts For Ecommerce

FluidRank employs a talented team of eCommerce SEO experts that focus on eCommerce only. We’ve been working as an eCommerce SEO Agency since our inception and we’ve slowly grown into one of the top eCommerce digital agencies in the country. Our eCommerce search engine optimization and marketing skills have propelled us to the top of the talent pool and we’ve been helping our clients win more business with more sales and leads since early 2017. Our founder and CEO, Robert Green , has been involved with eCommerce SEO since the late 1990s and he’s carved out our path to being the best in the eCommerce services space ever since. If you’ve been looking for a top eCommerce agency with an intimate knowledge of eCommerce SEO, you’ve found it.

SEO for eCommerce

FluidRank has refined its SEO process for the eCommerce industry, specifically. We’ve invested years of trial and error and utilized that experience to refine our process. We’ve molded it to drive targeted traffic which leads to eCommerce conversions. View our SEO case studies and see how we can impact your business with record results.

Decreased Cost-Per-Acquisition

The goal of all good marketing is to deliver you a successful conversion while decreasing the cost you need to pay in order to get it. As your keyword rankings improve over time you can depend less on search ads, display ads, social media PPC, and all the other pay-to-play marketing channels. As your search engine optimization campaign develops, and organic traffic climbs, your CPA goes down, and your marketing strategy becomes more cost-optimized.

Specialized Support On These Partner Platforms

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BigCommerce Preferred Partner

You already have an aesthetically pleasing and functional BigCommerce store, showcasing all your products and services. However, traffic is only slowly trickling in and despite your best efforts, the competition is still outperforming you. This is an unfortunate reality for many online businesses. Luckily for you, you came to the right place. FluidRank is a Preferred BigCommerce Partner because of our continued dedication to generating results for clients and helping them achieve their online goals. We employ a team of expert BigCommerce SEO specialists who will not only help you optimize for technical SEO, but also create the perfect BigCommerce SEO campaign that puts your website ahead of the competition and delivers increases in organic traffic, conversions, and revenue. Let our team of BigCommerce web designers optimize your website and design a custom keyword, content, and lead generation strategy that will bring unprecedented results for your business and brand.

Shopify+ Partner

Reaching the status of Certified Shopify + Partner is not something that happens overnight. You need proven technical expertise and a solid commitment to providing objective results for your partners using the Shopify platform. FluidRank is a professional eCommerce marketing agency that possesses the technical expertise needed to build a meticulously designed and functional website and amazing Shopify SEO strategies that are backed by results. Our Shopify SEO experts constantly develop comprehensive keyword strategies and generate top-of-the-line content that organically attracts leads and backlinks for dozens of select partners around the world. We are proud to be one of the few Shopify + Partners in the nation and one of the best eCommerce digital marketing agencies and web designers for Shopify stores.

Other Platforms

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Our Technology Partners

eCommerce SEO Activities

At FluidRank, we include essential SEO activities and services into every custom SEO campaign we plan for our clients. We customize the campaign depending on the metrics we uncover during our discovery phase. We’ll put together different search engine activities based on what we learn and help you achieve the best rankings. We work with all the top eCommerce platforms like BigCommerce, Shopify Plus, Magento, and more. Since we started as a company, we’ve been navigating around the eCommerce space, and our SEO experts have been working within eCommerce for the last 4 years.

Real Clients. Real Results.

SCROLL RESULTS
(SINCE HIRING FLUIDRANK)

HB Sports

In 1 year

57% increase in organic traffic
85% increase in organic revenue
21% increase in organic conversion rate
87% increase in organic transactions
76% increase in new organic users
53% increase in organic sessions

H POTTER

Duration of the campaign compared to the previous year

65% increase in organic traffic
153% increase in organic revenue
134% increase in organic transactions
59% increase in new organic users
19% increase in organic page views per session
69% increase in organic sessions

WHITE MOUNTAIN KNIVES

1ST YEAR WITH FluidRank COMPARED TO PAST YEAR

334% increase in organic traffic
329% increase in new organic users
384% increase in organic sessions
48% increase in organic pages viewed per session
85% increase in organic conversions rate
797% increase in organic transactions
687% increase in organic revenue

SEO and Content: The Different Ways Content Is Important in SEO

CLIENT REQUIREMENTS

Content is often cited as a central pillar of SEO, in fact, one of the main four, along with on-page, off-page, and technical SEO. But just why, and how, is content important in SEO?

FLUIDRANK SOLUTION

FluidRank compiled statistics from clients across several industries showcasing the various metrical successes that are directly attributable to the publication of high-quality optimized content as part of an SEO campaign.

FREE In-depth SEO and PPC Analysis

VALID TO NEW MERCHANTS ONLY

The Art of Writing for SEO

At FluidRank, we know the power of optimized content. Our experienced SEO content writers understand the nuances of organic search traffic and have an effing passion for SEO writing, whether you need quality articles, product descriptions, or other services.

With vetted SEO writers in 20+ major industries and an in-house team of content pros, we’re here to help you create high-quality posts and pages you need to:

Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.

Differentiating And Writing For SEO Campaigns

TYPE: Augmented Blog Content

Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last …

TYPE: BLOG CONTENT

Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in…

TYPE: OFFSITE CONTENT

Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs…

TYPE: ON-PAGE CONTENT

Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for…

TYPE: THIRD-PARTY BLOG CONTENT

Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group…

As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.

Best eCommerce SEO Company

At FluidRank we customize eCommerce SEO services to every project we plan for our clients. We customize the campaign according to the metrics we uncover during our discovery phase. We’ll put together different search engine strategies based on our findings and other best-practices that will help you achieve the highest rankings. We work with all the top eCommerce platforms like BigCommerce, Shopify Plus, Magento, Volusion and more. We’ve been navigating the eCommerce space since 2017 and our SEO experts have been working within eCommerce since the late ’90s.

Our Process Entails but Not Limited to…

Creation of highly relevant ads: It starts with the right keywords, the right ads, and the ideal ad placement. Without these at the start, a campaign will have little room to soar.

Device performance monitoring: Want to know if most of your shoppers are on mobile devices or desktops? So do we, and we track this data. That’s how we know where to place your ads.

Geographic targeting and monitoring: Your shoppers may be online, but where they are physically located is critical information. It affects both search intent and consumer interest. We keep a close watch on geographic data to maximize the efficacy of your ad campaign.

Monitoring and analyzing changes in consumer behavior: What do users do when they see your ad? What do they do after they click your ad? Does one ad appeal to the same user, while another does not? These are all things we track and leverage to the advantage of your campaign.

Custom Reporting

Channels Source Reporting

Insight on which channels are performing the best and driving the most traffic and leads.

Heat Mapping ROI Reporting

Quickly and easily track revenue performance that helps build better customer experience and ROAS.

Device & Real Time Insights

Access computer, tablet and mobile device for real-time insights anytime, anyplace.

Heat Mapping ROI Reporting

Reporting that focuses on MoM/YoY revenue comparisons and trends. Historical performance data & growth from a birds-eye view.

Comprehensive eCommerce SEO Campaign Process

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Website Audit

Our eCommerce SEO campaigns start with an extensive website audit & analysis to identify both your weak spots and your golden opportunities.

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Keyword Research

The keystone of your eCommerce SEO campaign. The keywords that we target set the entire strategy in motion.

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Industry Analysis

We look into your industry and see what’s working, the saturation, the competition and our chances at penetrating the top 10 rankings.

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On-Page Optimization

We leave no tag unturned. When we get done with them, your pages will be lean mean ranking machines.

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Onsite Content Generation

eCommerce sites have a unique opportunity to include a lot of content, but if it’s lazily written it can hurt SEO. We’ll put finely crafted unique content on your category pages.

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Site Structure Analysis

A website needs a strong foundation. We’ll get your sitemap in order and make sure your link structure is easily readable by Google’s bots.

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Thorough Analysis

Our analysts will examine your metrics with a fine-tooth comb and can help you see your business in a brand new light.

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Inbound Content Marketing

The best way to get backlinks is to have great content. Our eCommerce SEO content writers will give your business a voice and create content that pushes SEO value.

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Partner & Link Strategy

No web store is an island. Our network of publishing partners can help you build a stronger link structure faster.

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Reporting & Analytics

The best way to tell what your customers are thinking is to watch how they act. eCommerce analytics can tell you a lot about how your customers behave when they think nobody’s watching.

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Digital Marketing

If you want to keep your customers you have to talk to them. We’ll discuss other digital marketing initiatives that may help you retain and grow your customer base.

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Conversion Optimization Consulting

Rankings and traffic are one thing, turning visitors into customers is another. We offer suggestions and insight on what will help your site convert.

Conversion Optimization

Bringing in traffic is important, but what’s the point in getting new visitors if the visitors don’t convert? Conversion optimization can help you get the most bang from your marketing buck, while providing your customers with a more pleasant shopping experience. Let our team help analyze, hypothesize, implement and test so we can drive up your conversions & your ROI.

eCommerce PPC

Our PPC experts have the experience to craft a top performing PPC strategy that will make your business stand out and outbid competitors while spending less money in the process. Then we test and track your metrics and data to hone your campaign over time.

Our Clients

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…Spanning breadth & depth of the ecommerce industries

PPC case studies

Success Via a Unified eCommerce PPC Management Strategy

There are many reasons that eCommerce businesses pursue eCommerce PPC, or pay-per-click, strategies, in various forms. Paid search strategies can increase brand awareness, strengthen a business’s

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Combining eCommerce SEO and PPC Management to Capture New Business

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Unlocking a Site’s Potential with eCommerce Digital Marketing

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Running eCommerce Digital Marketing Like a Defense

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Perfecting a Google Shopping Campaign

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Read Our Blog

Expert eCommerce Advice

What to know about SEO tools
Digital Marketing

Does blogging help for SEO?

How Much Does Blogging Help For Seo? Blogs are becoming increasingly commonplace in our modern, online landscape; in fact, most

eCommerce PPC FAQs

Keywords play a fundamental role in where your website’s listing appears in the search results. When users conduct searches, they use keywords to find listings relevant to their search query. You must target the right terms so you can reach people most interested in your business.

Long-tail keywords are keywords that contain three or more words. An example of a long-tail keyword is “Web Design companies in Atlanta, GA.” This keyword is specific and shows user intent.

It’s best to use long-tail keywords for your campaign because they drive your page’s most relevant traffic. When someone searches “Web Design companies in Atlanta, GA,” you know what the user wants to find. They’re looking for a web design company in that particular city.

One of the most common SEO questions people ask is regarding the acronym SERP. SERP stands for search engine result page.

When you perform a search on Google, you get a mixture of paid and organic listings. All of these listings are part of SERPs. Essentially, it’s the page of listings displayed when you search.

One of the most commonly asked technical SEO questions is, “what affects my ranking?” After all, if you’re going to do SEO right, you must know factors that can impact where your business appears in the search results. Factors include page load time, keyword selection, and more. Let’s take a look at a few factors that influence your site’s ranking:
  • Page load time: If your site loads too slowly, you risk losing leads to the competition. Your audience doesn’t want to wait for pages to load, and if your site takes too long, they will leave. This behavior increases your bounce rate, which negatively impacts your site’s ranking in the search results.
  • Keyword selection: Keywords help your listings appear in the right search results. You must choose relevant keywords to ensure you appear in the right results. Having the right keywords will help you drive more interested traffic to your page, which will increase the time spent on your page and improve your site’s ranking.
  • Content creation: When your business creates content for your audience, you share your knowledge and expertise. Content marketing influences SEO because it helps drive traffic to your site and keep traffic on your site longer. The increase in dwell time, or time spent on your website, helps boost your ranking in the search results.
While many factors influence your SEO ranking, these three factors have a more substantial impact on your ranking. If you want to be successful with SEO, you must know what affects your ranking and how you can use these factors to improve your ranking.

One of the most common technical SEO questions, regards linking. Linking is a crucial part of SEO that helps improve your site’s ranking.

here are two types of links you’ll incur: outbound and inbound links. Many people mix up these two types of links, so we’ll provide a little more detail for each.

When asking technical SEO questions, many people reference title tags and meta descriptions. These two elements are a crucial part of SEO and impact your site’s ranking.
One of the most common technical SEO questions is how to create an SEO-friendly URL. SEO-friendly URLs are essential because they help search engines understand the context of your page better. It also makes it easier for your audience to remember.
Asking about the difference between white hat SEO and black hat SEO is one of the most critical SEO questions you will ask. To put it simply, white hat SEO is good, and black hat SEO is bad.

eCommerce PPC FAQs

SEO is very important to eCommerce success. Building traffic through organic search results can lead to a lot of new business and conversions. For businesses to grow and succeed, you need a steady increase in new users. SEO is the driving force behind increasing visitors.

There is no specific timeline for ranking on Google, but being consistent with content creation and selecting keywords that give you a better opportunity to increase your eCommerce SEO rankings can help. By using Google Search Console, you can see which searches provide the most exposure and which terms you are already ranking for can be improved.

The main goal of an eCommerce SEO campaign is to increase the number of organic traffic heading to your website. By increasing traffic, you should also start to see boosts in conversions. Remember that the value of a campaign is not just in how much it produces with conversions, but about how much authority you build with search engines and how much traffic and recognition you get as a result.

No SEO or PPC campaign will yield the desired results without implementing the correct conversion funnel and checkout system on your website. Digital marketing goes a lot deeper than just increasing leads. Each content management system has a unique way to interact with shopping carts and checkout systems. Partner with FluidRank and let our experts guide you through the pros and cons of using various platforms and demonstrate how to integrate the ones that provide the best experience for your visitors and yield the most benefits to your business. Our developers will provide custom solutions if you need your eCommerce website to boast unique features not usually available in your platform or seamless integration with third-party providers through expertly designed APIs.
One of the reasons digital marketing agencies exist is because finding a person that meets all the requirements to expertly perform all the tasks essential to carry an expertly executed SEO campaign is almost impossible. First, you need an SEO strategist to perform an eCommerce SEO audit and present a detailed report on where your website stands when compared to that of your competitors. Expert marketers also perform thorough keyword research to find out what terms are worth pursuing and what queries your audiences are performing. Then you need an expert team of copywriters and content creators who will start generating copy that will send Google the right signals and highlight the benefits of doing business with you. Next, expert website developers and designers will create aesthetically pleasing yet intuitive websites that offer clear cues for both users and bot crawlers. FluidRank specialists work like a clockwork machine, making sure every part fulfills its role in making your website a memorable yet effective and automated selling machine.

FluidRank starts eCommerce SEO campaigns by conducting extensive research on keywords that can produce results and increase rankings and organic traffic. As an SEO campaign begins, FluidRank implements a content marketing strategy that is designed to build authority with search engines, backlinks, and on-page content that is trusted by search engines and visitors.

Keyword research is the first step of FluidRank’s eCommerce SEO process. We look at keywords for search volume and competition and determine the best strategy for your business so that you can start to build rankings quickly.

If you want to rank higher than your competitors, you need to have an eCommerce SEO campaign in place. How do you start one? Give us a call. Aside from providing us with basic information about your business, we’ll do most of the work for you. FluidRank puts extensive research into your eCommerce website, your competition, and your industry to find keywords specific to your business that will draw in relevant traffic, boost your eCommerce site visits, and have the potential to turn into conversions.

It is essential you partner with an eCommerce SEO expert because you want to reach a wider audience and always stay one step ahead of your competition. Setting up an online store only makes sense if people can find it. Your competitors are working tirelessly to make sure they are at the top of Google search results. They pack the first page with their products and ads so your customers can only find them when they use specific search terms.

You need to give your website a chance of being selected by Google as one of the best sources of information, products, and services for your target keywords and rank higher than your competitors.

The best and most sustainable way to ethically and efficiently outpace your competitors is through eCommerce SEO strategies. Contrary to what many believe, SEO is not about gaming the system (that would put you on the wrong side of Google). SEO is about building and maintaining a website that Google loves crawling, and that offers quality content and products for your visitors.

Correctly implementing an SEO campaign requires deep knowledge of all technical aspects of your website, crafting a well-thought-out content strategy, and always offering clear information about your products and services through cleverly written product descriptions and blog posts. Correctly and timely implementing SEO best practices will entice users and other content producers to share and link to your best pages. This creates a virtuous circle of constant and organic link-building sources, giving your website drastically increased chances of ranking higher and generating more qualified leads.

What makes FluidRank  unique is that we are always learning from our clients. We take the experiences and research we have encountered with other clients and apply that to new clients, personalizing each individual campaign based on your keywords, competition, and industry.

FluidRank are among top eCommerce SEO agency has a team of SEO experts skilled in all areas of eCommerce SEO. We have the insight and knowledge of what makes a campaign successful and the tools to help you achieve that success. With our experience, we can lead you down the path to success.

2021 was the year when consumers turned en masse to online shopping. Search engines are nowadays the first step in any customer journey. Your audience wants to make informed decisions before committing to any product, and more than 80% of them trust the results shown on the first page of Google.

In an ideal world, everyone would get an opportunity at reaching the first page of the search results. However, Google did not become the most widely employed search engine by giving its users arbitrary results. They finely tuned their algorithm to analyze every website and page in the immense sea of the internet and sort them out in a way that lets the user know which ones are the most trustworthy and relevant.

Search engine optimization is the process of building a website that is entirely in tune with what Google strives to provide its users when they use their search bar to find products, services or information. There are plenty of great websites that provide relevant and practical information yet never get a single visitor. They are buried deep in search results, or can´t even be found. In fact, that is the case for 96% of pages online.

Optimizing a page means removing all the obstacles that prevent Google from seeing your website´s real value and makes it easier for Google to find and recommend it to its users. Our job as an expert digital marketing agency is to stay on top of every development or change and make sure your website has everything Google shows preference to. This ensures you exponentially increase your chances of being found organically and enjoy the benefits of an endless stream of new traffic constantly coming your way.

Each industry and business presents unique challenges when presenting its products and services. An eCommerce business specialized in beauty products will have a completely different structure than a business dedicated to selling power tools.

Some websites need to offer a bit of previous information as part of their sales funnel in order to guide their customers down the right path. Others rely on quick visual displays of their best-selling products, enticing users to proceed to checkout undeterred.

You need the assistance of eCommerce SEO experts with years of experience specializing in creating websites that quickly offer what your users are looking for. They give your website the power and speed to intuitively guide your users through an improved user experience that entices them to keep browsing and become returning customers.

Our strategy includes producing onsite content, offsite content, and category or product page content. Offsite content is designed to build backlinks and authority with Google while onsite and category page content is designed to improve on-page SEO and provide value to your customers by directing them to relative content when they search for one of your keywords.

Clients start eCommerce SEO campaigns at different times. While it is advised to start an SEO campaign while your website is being created, it is never too early or too late to get started with SEO in an effort to boost your rankings and organic traffic.

FluidRank a leading eCommerce SEO agency is among the very few digital marketing agencies that routinely work with all major CMS platforms while providing consistent results across the board. We are recognized as BigCommerce Elite Partners and Shopify Plus Partners. FluidRank also specializes in designing, developing, and optimizing websites on Magento, WooCommerce, Volusion, WordPress, and all CMS platforms that can give businesses an edge in terms of optimization, navigation, and sales. We have expert design and development teams with extensive experience ensuring your eCommerce business capitalizes on your CMS platform´s best features and has a definite edge over your competitors.

For eCommerce SEO experts, regular SEO might feel less focused and intensive than eCommerce SEO. This might be true for some campaigns where the main focus is generally lead generation through landing or product pages or when the main goal is simply to position a brand.

However, this still requires a lot of work as these mostly depend on high quality and relevant content, and building very high domain authority. eCommerce SEO will focus on product pages, product descriptions and will exercise a lot more control over sales funnels, logistics and pay special attention to user experience to guarantee repeat purchases.

Regular SEO is great for brands, affiliate marketers, and sites that monetize based on visits and ad clicks. eCommerce SEO is a lot more specialized as it should offer a holistic approach to your business as a whole so nothing falls through the cracks during a sales process.

TYPE: AUGMENTED BLOG CONTENT

Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.

TYPE: BLOG CONTENT

Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]

TYPE: OFFSITE CONTENT

Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.

TYPE: ON-PAGE CONTENT

Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.

TYPE: THIRD-PARTY BLOG CONTENT

Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at BohoPink.com for the latest styles and trends.