Search Engine Optimization for eCommerce

SEO for eCommerce is probably one of the most challenging tasks in the SEO world. Your niche has 10 spots on the first page of Google, and everyone is competing for them. Working harder, smarter, and staying at the forefront of everything we do is one of the best ways to secure your position. FluidRank is the eCommerce SEO agency that can will you get there. Our SEO strategies have helped brands just like yours grow organic ranking, traffic, and conversions. We have highly skilled talent in our eCommerce SEO agency that focuses on eCommerce brands.

A Purpose-Driven eCommerce SEO Company

SEO for eCommerce is a hard-fought battle. Everybody in your industry is competing for just 10 spots on Google’s first page. In order to claim these positions, you need to be smarter, quicker, and work harder than everybody else. FluidRank is the definitive long-term digital marketing agency partner that can help you get there. We employ intelligent SEO strategies that grow organic ranking, traffic and conversions. We have highly skilled eCommerce SEO experts that focus on eCommerce merchants and we are widely recognized as one of the best eCommerce SEO companies online.

Why choose us for your SEO Services?

We're one of the top eCommerce SEO Agencies

We’ve built an Award-winning eCommerce SEO process to help our clients achieve outstanding results over the course of a successfully implemented campaign. In a nutshell, here is how we deliver eCommerce SEO services.

Comprehensive Audits

Meet our 30-point SEO audit service, which includes an intensive technical SEO audit. This is a FREE audit that we provide to all potential SEO clients.

Content Planning

From product/category pages to revenue-driving blogs, we plan and help implement strong content strategies.

True Passion

eCommerce SEO campaigns excite us. We know how to take the advantages and strengths of an online store to work in our customers' favor. Our tight team claps and cheers when we see progress in organic traffic, ranking, keywords, and finally revenue. We only work on projects that give us creative joy and the freedom to implement what we believe will be the most effective strategy.

In it for the long haul

We believe that patience is rewarded in long term investing. We don't promise quick turnarounds because we favor steady gains over time. Positioning your eCommerce site for SEO success means having an asset of your very own (rather than reliance on external sources like Facebook and Google Ads) that generates revenue for your eCommerce store year-after-year.

Why Choose Us

Sure, some agencies offer to be your sherpa to Page one, but our edge is in our passion, values, accountability, education, and transparency.

Authority Building

We manage outreach & link building campaigns from end-to-end to turbocharge your domain authority.

Here Are What We Do

How Does FluidRank Agency Increase your eCommerce Conversion Rates?

FluidRank employs a talented team of eCommerce SEO experts that focus on eCommerce only. We have been working as an eCommerce SEO Agency since our inception and we’ve slowly grown into one of the top eCommerce digital marketing agencies in the country. Our eCommerce search engine optimization and marketing skills have propelled us to the top of the talent pool and we have been helping our clients win more business with more sales and leads since early 2013. Our founder and CEO, Robert Green has been involved with eCommerce SEO since the late 2000s and he’s carved out our path to being the best in the eCommerce services space ever since. If you have been looking for a top eCommerce agency with an intimate knowledge of eCommerce SEO, you’ve found it.

Real Clients. Real Results.




We Create Success Stories

We Offer A Diverse Portfolio Of Success

Elite Hookah

Custom Design / SEO

Huk Gear

Custom Design / PPC / SEO

Salt Life

Custom Design / Magento 2 Development

Cox & Cox

Custom Design / Magento Development / PPC / SEO


Custom Design / Shopify / PPC

Fox Racing

Custom Design / Development / SEO

eCommerce SEO Activities

At FluidRank, we include essential SEO activities and services in every custom SEO campaign we plan for our clients. We customize the campaign depending on the metrics we uncover during our discovery phase. We’ll put together different search engine activities based on what we learn and help you achieve the best rankings. We work with all the top eCommerce platforms like BigCommerce, Shopify Plus, Magento, and more. Since we started as a company, we have been navigating around the eCommerce space, and our SEO experts have been working within eCommerce for the last 10 years.

The Art of Writing for SEO

At FluidRank, we know the power of optimized content. Our experienced SEO content writers understand the nuances of organic search traffic and have an effing passion for SEO writing, whether you need quality articles, product descriptions, or other services.

With vetted SEO writers in 20+ major industries and an in-house team of content pros, we’re here to help you create high-quality posts and pages you need to:

Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.

Best eCommerce SEO Company

At FluidRank we customize eCommerce SEO services to every project we plan for our clients. We customize the campaign according to the metrics we uncover during our discovery phase. We’ll put together different search engine strategies based on our findings and other best practices that will help you achieve the highest rankings. We work with all the top eCommerce platforms like BigCommerce, Shopify Plus, Magento, Volusion, and more. We have been navigating the eCommerce space since 2013 and our SEO experts have been working within eCommerce since the late 2000’s.

Comprehensive eCommerce SEO Campaign Process

Website Audit

Our eCommerce SEO campaigns start with an extensive website audit & analysis to identify both your weak spots and your golden opportunities.

Keyword Research

The keystone of your eCommerce SEO campaign. The keywords that we target set the entire strategy in motion.

Industry Analysis

We look into your industry and see what is working, the saturation, the competition and our chances at penetrating the top 10 rankings.

On-Page Optimization

We leave no tag unturned. When we get done with them, your pages will be lean mean ranking machines.

Onsite Content Generation

eCommerce sites have a unique opportunity to include a lot of content, but if it's lazily written it can hurt SEO. We will put finely crafted unique content on your category pages.

Site Structure Analysis

A website needs a strong foundation. We'll get your sitemap in order and make sure your link structure is easily readable by Google's bots.

Thorough Analysis

Our analysts will examine your metrics with a fine-tooth comb and can help you see your business in a brand new light.

Inbound Content Marketing

The best way to get backlinks is to have great content. Our eCommerce SEO content writers will give your business a voice and create content that pushes SEO value.

Partner & Link Strategy

No web store is an island. Our network of publishing partners can help you build a stronger link structure faster.

Reporting & Analytics

The best way to tell what your customers are thinking is to watch how they act. eCommerce analytics can tell you a lot about how your customers behave when they think nobody's watching.

Digital Marketing

If you want to keep your customers you have to talk to them. We will discuss other digital marketing initiatives that may help you retain and grow your customer base.

Conversion Optimization Consulting

Rankings and traffic are one thing, turning visitors into customers is another. We offer suggestions and insight on what will help your site convert.

Conversion Optimization

Bringing in traffic is important, but what's the point in getting new visitors if the visitors don't convert? Conversion optimization can help you get the most bang from your marketing buck, while providing your customers with a more pleasant shopping experience. Let our team help analyze, hypothesize, implement and test so we can drive up your conversions & your ROI.

eCommerce PPC

Our PPC experts have the experience to craft a top performing PPC strategy that will make your business stand out and outbid competitors while spending less money in the process. Then we test and track your metrics and data to hone your campaign over time.

eCommerce SEO FAQs

Get Your Answers Here

Why Should I Have An eCommerce SEO Campaign?

SEO is very important to eCommerce success. Building traffic through organic search results can lead to a lot of new business and conversions. For businesses to grow and succeed, you need a steady increase in new users. SEO is the driving force behind increasing visitors.

How Long Does It Take To Rank On Google?

There is no specific timeline for ranking on Google, but being consistent with content creation and selecting keywords that give you a better opportunity to increase your eCommerce SEO rankings can help. By using Google Search Console, you can see which searches provide the most exposure and which terms you are already ranking for can be improved.

What Kind Of ROI Can I Expect?

The main goal of an eCommerce SEO campaign is to increase the number of organic traffic heading to your website. By increasing traffic, you should also start to see boosts in conversions. Remember that the value of a campaign is not just in how much it produces with conversions, but about how much authority you build with search engines and how much traffic and recognition you get as a result.

Does FluidRank Work With All eCommerce Shopping Carts?

No SEO or PPC campaign will yield the desired results without implementing the correct conversion funnel and checkout system on your website. Digital marketing goes a lot deeper than just increasing leads. Each content management system has a unique way to interact with shopping carts and checkout systems. Partner with FluidRank and let our experts guide you through the pros and cons of using various platforms and demonstrate how to integrate the ones that provide the best experience for your visitors and yield the most benefits to your business. Our developers will provide custom solutions if you need your eCommerce website to boast unique features not usually available in your platform or seamless integration with third-party providers through expertly designed APIs.

What Kind Of Content Will Be Produced?

Our strategy includes producing onsite content, offsite content, and category or product page content. Offsite content is designed to build backlinks and authority with Google while onsite and category page content is designed to improve on-page SEO and provide value to your customers by directing them to relative content when they search for one of your keywords.

When Should I Start eCommerce SEO?

Clients start eCommerce SEO campaigns at different times. While it is advised to start an SEO campaign while your website is being created, it is never too early or too late to get started with SEO in an effort to boost your rankings and organic traffic.

What Are The Skills Necessary For eCommerce SEO?

One of the reasons digital marketing agencies exist is because finding a person that meets all the requirements to expertly perform all the tasks essential to carry an expertly executed SEO campaign is almost impossible. First, you need an SEO strategist to perform an eCommerce SEO audit and present a detailed report on where your website stands when compared to that of your competitors. Expert marketers also perform thorough keyword research to find out what terms are worth pursuing and what queries your audiences are performing. Then you need an expert team of copywriters and content creators who will start generating copy that will send Google the right signals and highlight the benefits of doing business with you. Next, expert website developers and designers will create aesthetically pleasing yet intuitive websites that offer clear cues for both users and bot crawlers. FluidRank specialists work like a clockwork machine, making sure every part fulfills its role in making your website a memorable yet effective and automated selling machine.

What Is FluidRank SEO Process?

FluidRank starts eCommerce SEO campaigns by conducting extensive research on keywords that can produce results and increase rankings and organic traffic. As an SEO campaign begins, FluidRank implements a content marketing strategy that is designed to build authority with search engines, backlinks, and on-page content that is trusted by search engines and visitors.

What Is Keyword Research?

Keyword research is the first step of FluidRank’s eCommerce SEO process. We look at keywords for search volume and competition and determine the best strategy for your business so that you can start to build rankings quickly.

How Do I Start An eCommerce SEO Campaign?

If you want to rank higher than your competitors, you need to have an eCommerce SEO campaign in place. How do you start one? Give us a call. Aside from providing us with basic information about your business, we’ll do most of the work for you. FluidRank puts extensive research into your eCommerce website, your competition, and your industry to find keywords specific to your business that will draw in relevant traffic, boost your eCommerce site visits, and have the potential to turn into conversions.

Does FluidRank Work With All Major CMS Platforms?

FluidRank a leading eCommerce SEO agency is among the very few digital marketing agencies that routinely work with all major CMS platforms while providing consistent results across the board. We are recognized as BigCommerce Elite Partners and Shopify Plus Partners. FluidRank also specializes in designing, developing, and optimizing websites on Magento, WooCommerce, Volusion, WordPress, and all CMS platforms that can give businesses an edge in terms of optimization, navigation, and sales. We have expert design and development teams with extensive experience ensuring your eCommerce business capitalizes on your CMS platform´s best features and has a definite edge over your competitors.

Is eCommerce SEO Different From Normal SEO?

For eCommerce SEO experts, regular SEO might feel less focused and intensive than eCommerce SEO. This might be true for some campaigns where the main focus is generally lead generation through landing or product pages or when the main goal is simply to position a brand. However, this still requires a lot of work as these mostly depend on high quality and relevant content, and building very high domain authority. eCommerce SEO will focus on product pages, product descriptions and will exercise a lot more control over sales funnels, logistics and pay special attention to user experience to guarantee repeat purchases. Regular SEO is great for brands, affiliate marketers, and sites that monetize based on visits and ad clicks. eCommerce SEO is a lot more specialized as it should offer a holistic approach to your business as a whole so nothing falls through the cracks during a sales process.

Why Do I Need An eCommerce SEO Expert?

It is essential you partner with an eCommerce SEO expert because you want to reach a wider audience and always stay one step ahead of your competition. Setting up an online store only makes sense if people can find it. Your competitors are working tirelessly to make sure they are at the top of Google search results. They pack the first page with their products and ads so your customers can only find them when they use specific search terms. You need to give your website a chance of being selected by Google as one of the best sources of information, products, and services for your target keywords and rank higher than your competitors. The best and most sustainable way to ethically and efficiently outpace your competitors is through eCommerce SEO strategies. Contrary to what many believe, SEO is not about gaming the system (that would put you on the wrong side of Google). SEO is about building and maintaining a website that Google loves crawling, and that offers quality content and products for your visitors. Correctly implementing an SEO campaign requires deep knowledge of all technical aspects of your website, crafting a well-thought-out content strategy, and always offering clear information about your products and services through cleverly written product descriptions and blog posts. Correctly and timely implementing SEO best practices will entice users and other content producers to share and link to your best pages. This creates a virtuous circle of constant and organic link-building sources, giving your website drastically increased chances of ranking higher and generating more qualified leads.

What Makes FluidRank Process Unique?

What makes FluidRank unique is that we are always learning from our clients. We take the experiences and research we have encountered with other clients and apply that to new clients, personalizing each individual campaign based on your keywords, competition, and industry.

Why Should I Hire FluidRank ?

FluidRank are among top eCommerce SEO agency has a team of SEO experts skilled in all areas of eCommerce SEO. We have the insight and knowledge of what makes a campaign successful and the tools to help you achieve that success. With our experience, we can lead you down the path to success.

Why Is Search Engine Optimization (SEO) Important?

2021 was the year when consumers turned en masse to online shopping. Search engines are nowadays the first step in any customer journey. Your audience wants to make informed decisions before committing to any product, and more than 80% of them trust the results shown on the first page of Google. In an ideal world, everyone would get an opportunity at reaching the first page of the search results. However, Google did not become the most widely employed search engine by giving its users arbitrary results. They finely tuned their algorithm to analyze every website and page in the immense sea of the internet and sort them out in a way that lets the user know which ones are the most trustworthy and relevant. Optimizing a page means removing all the obstacles that prevent Google from seeing your website´s real value and makes it easier for Google to find and recommend it to its users. Our job as an expert digital marketing agency is to stay on top of every development or change and make sure your website has everything Google shows preference to. This ensures you exponentially increase your chances of being found organically and enjoy the benefits of an endless stream of new traffic constantly coming your way.

How Do You Do eCommerce SEO For Product Pages & Category Pages?

Each industry and business presents unique challenges when presenting its products and services. An eCommerce business specialized in beauty products will have a completely different structure than a business dedicated to selling power tools. Some websites need to offer a bit of previous information as part of their sales funnel in order to guide their customers down the right path. Others rely on quick visual displays of their best-selling products, enticing users to proceed to checkout undeterred. You need the assistance of eCommerce SEO experts with years of experience specializing in creating websites that quickly offer what your users are looking for. They give your website the power and speed to intuitively guide your users through an improved user experience that entices them to keep browsing and become returning customers.