Email Marketing Agency
mail Marketing for Greater Reach, More Customers, and More Sales If You’re Not Using Email Marketing, You’re Missing Out Lots of Ways. From seasoned email designers to rockstar email integrators and everything in between, our email marketing agency has the right person for the job-ready to perform—no more finding, hiring, training, and retaining. Our email marketing firm, FluidRank, has served global brands across various verticles
We’re one of the top Email Marketing Agencies
Automation
After identifying your goals and clearly defining what you want to achieve with your email campaign, the next step is to choose an email service provider such as MailChimp or AWeber. These services allow you to automate the sending of marketing emails for the best results.
Mobile Optimization
Among users 18 to 44 years of age, email is the number-one smartphone activity. So your emails absolutely have to be optimized for viewing on mobile devices.
Great Content
Your emails can’t just be a series of sales pitches, either. Each and everyone must provide value. If you want subscribers to open subsequent emails, they must be lively, engaging, and give your subscriber something.
Marketing-Funnel Sequences
Email marketing is definitely built on the marketing funnel concept, and that’s why carefully constructed and skillfully deployed sequences are so vital. You want to gently move your email subscribers from one to the next and then to the next step of the buying process. It all starts with a welcome email and then eventually culminates in a sale.
Compelling Subject Lines
The all-important subject line is what gets your email recipient to open the email. The subject line must be irresistibly compelling, immediately communicate the value of opening the email and promise a good return on time invested in reading it. And this takes a good deal of concise copywriting skills.
Segmented Lists
You will also need segmented lists, that is, divided up into specific groups of targeted customers. The goal is to give each targeted group custom-tailored content relevant, meaningful, and useful for them. A generic, shotgun-like blast of emails will not be effective.
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Try One of the Top-10 Email Marketing Agencies in the Country
Email marketing results – to reaching and ROI, customer acquisition, and sales – can be remarkable. The thing is, though, you shouldn’t try to go it alone. To realize the full results of email marketing, it’s best to partner with one of the best like FluidRank. UpCity recently ranked FluidRank as one of the top-10 email marketing agencies in the US. The criteria used for this ranking were “high-quality services, fair prices, and peace of mind allowing you to focus on building your business.” “Where art and technology meet,” FluidRank specializes in supporting e-commerce development with effective, focused, strategized email marketing campaigns. We have launched hundreds of e-commerce stores, and we know the email marketing solutions that bolster e-commerce success.
Email Marketing FAQs:
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Customers open emails they connect with and those, which sound relevant. The first thing you need to do is understand your customer’s expectations and the things that matter to them the most. Whenever you shoot an email, ask yourself, “Does the email content, especially the subject line, matter to my customer?”. Customers instantly connect to personalized emails and when the call to action is relevant. Also, if you create urgency, they do read and respond as well.
Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products. When would you buy a product? It provides a solution to an existing or future problem when you trust the brand and connect (emotionally and rationally) with the message/signal the advertiser conveys to you. Well, then you have your question answered. So, convey to the audience that your product/service will provide them with a solution and add value to their life. Share testimonials and case studies to build trust. Create an email with inspiring content and visually strong images (a picture is worth a thousand words) that connect emotionally and rationally with the customer.
Content that offers value to the customers, for example, a discount or sale, would elicit an instant response. But, emails are not just meant to inform customers about offers and discounts. There is a journey that each brand has to travel vis-a-vis each customer to drive him/her to reach the end of the sales funnel and ultimately make a purchase. Through emails, you connect with the audience, build interest in your brand, build trust, and then get down to talking about the sale. When you directly talk about the sale, it might generate a positive response once or twice but, to convert that customer into a loyal one, you need to go through this journey.
Buying an email list is strictly a no-no! As these email ids are not verified, and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant. There are various ways in which you can grow your own opt-in email list. You have to ask for email ids from customers when they visit your website and, in return, provide them with some deliverables like an e-book, whitepaper, etc. A pop-up window asking them to share their email ids should help build a list of subscribers. You can have a sidebar that will ask your blog visitors to sign in and share their email ids. Ask for their permission to send emails and promotional items.
Subject lines should be striking so much so to generate a response of opening the email. It’s the first thing that your subscribers notice. It’s your gateway to further communication. So, make it personalized, short, and have a message that matters to the audience. You have only 3-4 seconds to create an impact and let anyone decide to open an email. You can ask questions or create urgency by stating a deadline.
Sending an email once a month helps to create your presence in someone’s mind. Twice or three times a month develops a connection and doesn’t create a nuisance. But, when you send emails four times a month, it creates consistency. When you send offer emails, you can send two emails and then send the third one as a final reminder. But, sending more than three emails to mention the offer creates a nuisance, ultimately losing a subscriber as he/she might mark you as spam. Here, in desperation to get a sale, you’ve lost an opportunity. Email frequency varies from industry to industry, and you need to keep testing to know what works best for your brand.
Email open rate is the percentage of people who opened your email. If someone doesn’t open your email, there are zero chances of engaging with your content and brand. On average, 10-15 percent of email open rates work well for the sender. But, it all depends on your industry and your target audience. Indeed, the open rate alone isn’t indicative of the success of your email marketing campaign. It’s what people do after opening your email is that really matters.
Use catchy images, call to action, and animated gifs that attract attention. Don’t use too many font types, font colors, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails, it’s great to use bold colors. Don’t forget to make your email template responsive so that it looks good across all devices. All in all, designing an attractive email includes minute details and an eye for creativity. It also depends on the type of content and the message you are conveying.
