The facebook advertising agency
Ready to lower your advertising cost and improve conversions? Let us show you how we can help. As a Facebook Preferred Partner Agency, we have helped hundreds of businesses and spent millions of dollars creating Facebook advertising strategies built to succeed. Our focus on Facebook advertising is understanding the many different variables that go into the Facebook algorithm and making informed decisions on which levers will generate results. Let us employ years of experience across both eCommerce and lead generation and help you save both time and advertising dollars.
Reach New Audiences with Facebook Marketing Services
Facebook still reigns supreme as the world’s preeminent social media platform and offers savvy online merchants a variety of different options in ad types and targeting options that can be used to appeal to buyers of different interests and backgrounds, in equally diverse segments of your target market.
Why Facebook Advertising Services?
Unparalleled Reach
It's about the numbers. Simply put, Facebook's reach dwarfs most other platforms. You will be able to reach countless new customers every day.
Custom Strategy
We will develop a custom-tailored strategy unique not only to your business model and the value you deliver but to your target audience as well.
Time Savings
Managing and delivering content is time-consuming and a Facebook ads partner can save you significant amounts of time.
Continuous Optimization
The ongoing optimizations of our Facebook PPC management services drive down your cost-per-click and cost-per-acquisition figures and improve return on investment.
Acute Targeting
We can create hyper-focused, acutely targeted ad copy and material in accordance with the preferences of each segment of your target market.
Remarketing Opportunities
Our Facebook ads experts can leverage remarketing and retargeting to encourage leads to convert into paying, loyal customers.
Additional Web Traffic
A Facebook advertising strategy can also be used as a sales funnel to direct traffic to your website, even if they do not convert directly through your ads.
Industry Analysis
Our Facebook marketing experts will perform a thorough, comprehensive industry analysis to furnish you with insight into the competitive positioning of your key industry rivals.
Comprehensive Reporting
All of our marketing efforts are detailed through extensive reporting to give you an analytical, quantifiable view into the success of each of your campaigns, how each is performing and where they can be improved.
Creative Acumen
Our dedicated Facebook marketing agency have years of creative experience and can offer that creativity to the success of your campaign.
Unrivaled Experience
A Facebook ad agency provider like FluidRank leverages countless years of digital marketing experience to your advantage.
Strategic Consulting
A strategic partnership is about more than Facebook Ads. Our expert services help improve the overall health of your digital marketing strategy: eCommerce SEO, PPC, and social media management.
Why choose us for your Facebook Advertising?
We're one of the top Facebook Ad Agencies
Getting Started
Are you new to Facebook advertising, or have you just run a few ads? If looking for help to set up or ensure your campaigns are running correctly and producing a positive ROI, you've come to the right place.
Social Ads Experts
Our team of paid social experts is the best for advertising on Facebook, Instagram, and Snapchat. Don't just take our word for it. Our results speak for themselves
Growing Results
Are you currently advertising on Facebook but need help with the day-to-day management and implementing best practices? Do you need to increase my ROI while growing my results? Our Facebook Ads Agency can help.
ROI Focused
We are focused on getting you the best return on your investment for your company using paid social. There are many strategies to consider, so let our team do the heavy work so you can reap the rewards.
Expand Rapidly
Does your company utilizes Facebook advertising, but you're seeking an agency to oversee advanced optimization and implement technology to ensure my campaigns achieve maximum results? Our team of Facebook experts will take control and pump ROI into your business.
No Long Term Contracts
Jump on board with just a 90 Day commitment, and after that, our team wants to earn your business every month. If you are unhappy, you can end the contract at any time.
We Create Success Stories
We Offer A Diverse Portfolio Of Success
How Facebook Advertising Works
There is a strategy that makes sense for every business. If you are serious about reaching more customers, making more sales, and generating more revenue for your business Facebook Advertising can be the solution.
However, to get the most out of your Facebook Ad campaign, it is important to work with an experienced Ad Agency like FluidRank. Countless details must be done right if your ad campaign is going to work for your targeting, your creative, your messaging, your landing page, and your analytics, to name a few, and at FluidRank, we have been there, done that, and we can get results for you.
The Art Of Winning
for Our Facebook Advertising Agency
SEGMENT
Successful Facebook Advertising campaigns start with intelligent and strategic segmentation. With millions of dollars of monthly Facebook Advertising spend, we employ tried and true segmentation strategies that will help us best enter often saturated markets with a scalable and efficient plan of attack.
CREATE
Great conversion rates are not just based on ad strategies; they are also based on how captivating the ads are themselves. Our team looks at the entire process and will create ad groups that target the most likely audiences and speak the language that responds best to your target demographic. Whether that's through a sequence of imagery, video, or simply captivating language, we look at the full process top to bottom and create campaigns that draw in the most engagement.
DEPLOY
Once your ads are ready to go, our deployment process is never a set-it-and-forget-it type of arrangement. Each ad and group will be closely watched in that first stretch to ensure that our strategies are taking effect.
OPTIMIZE
Perfection is a continual goal and rarely struck upon the first attempt. So while campaigns may look like they are performing well, we never settle on just good enough. Our team will continually monitor your ad campaigns and modify them as needed to ensure that we take full advantage of them if there is room for improvement.
FluidRank is a Facebook Ad Agency
FluidRank can directly impact the success of your Facebook Ad campaign. Among the many ways in which our agency can directly benefit your business and its marketing efforts are some of the following:
- Ad Optimization: Improved ad optimization with respect to customer preference, age, device usage, interest and behavior, and other unique, actionable identifiers.
- Monitoring and Reporting: Improved reporting that includes detailed plans of action and proposals for optimizations, areas for improvement, and new market opportunities.
- Expand Reach: Turn around periods of slow growth or diminished reach in your current ad campaigns, expanding brand awareness and reaching new audiences.
- Expert Consulting: As a Facebook ad agency, FluidRank will provide you with access to expert advice from specialists with years of experience managing similar advertising campaigns.
Again, many of the benefits of working with a dedicated Facebook ad agency are unique to industries or to individual clients. If you aren’t sure how to proceed with implementing or optimizing a Facebook ad strategy, get in touch with our Facebook marketing experts and they’ll answer any of your remaining questions.
Types of Facebook Marketing Ads and Facebook Ad Formats
Image Ads
Image ads are among the simplest of Facebook ads, consisting of an image that serves as a clickable ad to a landing page on your website. The image can be from your Facebook website or can be created especially for your campaign. They can also be used to boost posts.
Video Ads
A Facebook video ad can display in a regular news feed, or it can appear as an in-stream ad in another video. Video ads are great for products and services because they show those products in action. They can display the use of a product and represent its value in real-time. Video ads can be extremely effective promotional material, especially in a digital landscape where static images are harder to simulate. In many cases, a video ad is the next best thing.
Carousel and Slideshow Ads
Carousel ads consist of a group of rotating images that display through the ad. They can be especially effective for products that sell as complements of each other and also to showcase different imagery associated with one product. They can also be useful for highlighting and visually showcasing the many benefits of a single product, or of a class of products. You can also set up each individual image in the carousel with its own unique link, which makes them suitable for more than one product.
Dynamic Ads
Dynamic ads are great for targeting ads to closely align with user behavior. Let's say a customer has previously visited your website and clicked on a product or a category. Dynamic ads utilize tracked user behavior to present ads associated with these items or categories of interest to potentially qualified leads. These types of ads can be used to encourage conversions from customers that might otherwise forget about your product or brand, or end up converting with a competitor.
Stories Ads
Stories ads are specifically designed for users of mobile devices and consist of a full-screen video ad that displays vertically (it doesn't require users to tilt their screens or their heads). Because these ads are immersive and populate the full screen, they eliminate visual distractions from competing sources. Our Facebook advertising company will properly develop the ad, presenting excellent opportunities by which users can be encouraged to interact further with your brand or even convert right through the ad.
Messenger Ads
Facebook Messenger ads are a really unique and engaging form of advertising that encourages your users to begin a text conversation with your organization. Instead of prompting users to shop or buy messenger ads feature a separate form of a call to action like Send Message.
Instant Experience Ads
Instant experience ads are fast-loading full-screen ads that enable you to create a custom, immersive experience for online shoppers. They can include videos, highlight unique features of your brand or service, contain calls-to-action, and more. Instant experience ads can also be linked together to create a series of in-depth experiences that encourage brand investigation, customer engagement, and conversions.
Collection Ads
Collection ads are only available for mobile devices and consist of up to five images or videos that link to your products or services. Since they pair with mobile devices and enable shopping without leaving the platform, they can be particularly useful for shoppers that are on the go or short on time.
Lead Ads
Lead ads, like collection ads, are only available for mobile devices, and as their name would suggest, are primarily interested in encouraging users to offer their contact information to build leads for your business. Lead ads make it easy for your users to offer different contact information without typing too much or feeling as though they're committing to a sale. This is a highly effective sales tool for businesses whose target market pursues a period of immersion, experience, and research before committing to a purchase.
Additional Optimizations
- Device Targeting: It is often the case that users behave, interact and convert differently based on the devices they are using. Because of that, it's vital that your impressions occur on devices where the users are most qualified to be viewing and then engaging with your ads, with the ultimate goal of converting.
- Audience Demographics: Demographics such as age and gender can be applied to your audiences in order to define them. These demographics will enable you to optimize your ads in order to appeal most closely to their tastes. Continuous optimization including defining and redefining the demographics of your intended target audience can enable a Facebook advertising campaign to see results that improve on themselves on an ongoing basis.
- Geographic Targeting: Geographic location is another critical demographic that can have a significant impact on the course of a Facebook ads campaign. While it is true that some users will exhibit preferences for goods or products given their physical location, it is an even more important qualifier for location-bound services and outlets. Defining the physical scope, and location, of your target market, is instrumental to profitability, but your business must also be open to optimizing your campaign by expanding or otherwise altering the bounds of your intended regional market in order to capture new leads.
- A/B Testing: Sometimes, there are slight variations in different ads that will cause one group to convert at a higher rate than the other, but they can be almost intangible. There are so many different factors at work in consumer behavior that it can be difficult to qualify everything concretely, which is where A/B testing becomes so invaluable.
Developing a Facebook Marketing Campaign
Discovery, Industry, and Competitor Analysis
Before our social media specialists can actually develop and start running Facebook ads we need to spend some quality time getting familiar with your business, its position in your market, and the competitive landscape of your industry. We also need to become deeply familiar with your buyer persona and the types of markets you are targeting.
Ad Development & Landing Page Optimization
Once we have completed our discovery phase, we have gathered enough information to define your target audience and develop a series of ads in the Facebook ads formats that will generate the greatest results. These ads, however, need to be written and developed, which our experienced content production teams and content marketing experts will manage. Our Facebook PPC management team will also work closely with our development team to ensure that either the proper landing pages are selected and optimized for the customer experience, or that new landing pages are developed in order to foster conversions.
Facebook Ad Optimization
During the course of your Facebook ad campaign, our Facebook PPC management specialists will closely monitor user behavior, making continuous tweaks and optimizations to your Facebook PPC ads on the basis of performance. Our ultimate goal for your campaign is to maximize both objective profitability and ROAS while minimizing your costs, where possible.
Facebook Ad Marketing & Reporting
Our Facebook PPC specialists will provide you with detailed reporting on the progress of your Facebook ads campaign on an ongoing basis throughout the duration of the campaign. These reports will contain valuable, analytical information regarding the status and performance of your ad groups, explanations regarding shifts in performance and user behavior. They also contain detailed suggestions for optimizations that can be made with the expectation of improvement. You will also have access to a dedicated project manager that will serve as your point of contact throughout the campaign. Whenever you have concerns or questions about the project or the actions of our team, you can reach out to your project manager for a thorough and swift response.
Cost of Facebook Advertising Services
- Choosing a Facebook Marketing Partner
- Getting Started with Facebook Marketing Services
- Reinforce Your Digital Marketing Strategy with Effective Social Media Advertising Services
- Round Out Your Strategy with a Complete Digital Marketing Strategy
Facebook Advertising FAQs
Get Your Answers Here
We would be happy to perform an audit of your account free of charge to see if our services might work for you. We are in the business of building value in any way we can.
Our Facebook Advertising Agency requires a 3-month minimum commitment to our services. This allows us to audit the account, pixel, work on creative, craft brand messaging, and rapid-fire test different strategies. After that, our contracts have always been and will continue to be month to month. We prefer to prove value every month and build long term partnerships that way.
We offer a la carte pricing for all our services and create packages specific to your business. Our monthly minimums for services start at $5,000 per month, which we feel is adequate to give us the time each month to run successful campaigns.
We recommend an absolute minimum of $3,000 per platform. This allows for Facebook and Google algorithms to collect data and optimize properly. Anything under these minimums allows for incomplete modeling and lower performance.
You will always maintain ownership of all accounts, ads, and materials. We help you set up your accounts, and you authorize us to run them. They always remain yours.
All of our accounts are run by full-time employees here at FluidRank. Every employee who works within our accounts is Facebook Blueprint Certified and Google Ads Certified. Your campaigns will never be given to freelancers or anyone who works outside of FluidRank.
Reporting will vary depending on ad spend and need. At ad spends under $50,000 per month, we generally recommend bi-weekly reporting. At $50,000 per month or more, we recommend weekly reporting to aggregate data more quickly, which allows for more rapid changes in the account.
Yes! We offer creative services on a project basis, depending on need.
