When Facebook was launched more than a decade ago, no one would have anticipated the fiscal power this platform would achieve.
With more than 2 billion users active monthly around the globe today (approx. 30% of the world’s population), Facebook is here to stay.
Other social media sites have come and gone, and there is a handful that others have transitioned to, including Instagram, SnapChat, or Pinterest, for example. However, when it comes to figuring out the best way to leverage your marketing dollars, Facebook leads the way.
Why Facebook Advertising?
Facebook is one of those things in life that you either love or hate. Whatever angle you lean toward, there is one thing you can’t deny: business owners have an opportunity to tap into a targeted marketplace.
Facebook goes beyond what other platforms can do, such as Google, Yahoo!, MSN, or AOL, for example. It understands your market share better than you or longtime pro marketers do.
Facebook users voluntarily share their likes, dislikes, and wishes to friends and family within their network. Without infringing on users’ privacy, the Facebook advertising platform offers business owners the chance to be seen by the most qualified leads in the marketplace.
What Makes Facebook Appealing to Marketers
Having developed programs to study unlimited personal information from users, Facebook advertising can be targeted based on factors such as:
- Age
- Gender
- Geography
- Inner Circles
- Level of Education
- Likes and Dislikes
- Linguistics
- Place of Employment
- Relationship Status
Advertising Models
Facebook ads aren’t a one-size-fits-all platform. You can easily promote your Facebook business page or website, and choose from pay-per-click or pay-per-impression models.
How to Optimize Facebook Advertising
If you’ve tried Facebook advertising with no concrete results, you may be doing it all wrong. There’s a learning curve required to capitalize on this marketing model, similar to the time and effort needed to make Google ads work.
The good news is that you don’t have to spend months or even years studying or conducting trials and errors before you actually see results. FluidRank is a Facebook marketing agency in Atlanta, GA and Dallas, TX that has done all of the leg work for you.
Get Helpful Advice
During our initial consultation, FluidRank will conduct due diligence to determine if Facebook is the best platform to spend your hard-earned money.
It’s important to note that while Facebook ads are really effective, end users are always prioritized. If you’re a Facebook user, you understand that this platform is mainly used for building connections vs. shopping. However, you may see products or services that catch your eye.
This is where FluidRank comes to the rescue.
We have a talented pool of marketers who craft headlines and descriptions that appeal to targeted demographics.
Connect With Us
Skip rookie mistakes and jump right into generating revenue like a professional. Share some insight about your budget and goals and we’ll handle the rest. To learn more if Facebook advertising is right for your business, contact us today. We work with businesses of all sizes in Atlanta, GA, Dallas, TX and their perspective surrounding areas.