Capture More Business
with an Optimized Google Shopping Feed
Google Shopping Feed Management
When properly managed, a Google Shopping feed strategy can result in higher traffic figures and additional conversions for your eCommerce website. Since many shoppers are visually motivated and price-sensitive, having a paid search listing that shows both a picture of the product and a price can result in a quick click and an equally quick sale – provided that the strategy is managed by an experienced team of paid search professionals.
There are all different types of paid search marketing strategies that you can build into your overall digital marketing plan, and Google Shopping is but one of them. That being the case, Google Shopping accounts for a lot of paid search clicks every year. According to some sources, Google Shopping alone accounts for over half of paid search clicks every year.
FludiRank's Google Shopping Feed Management
Whether you’re simply looking to maximize the return-on-investment of your Google Shopping Feed campaign or you’re running into trouble effectively managing all of your different product displays and ads, our PPC specialists are here to help with a proven process that will save you work and maximize your return on investment.
Quite simply, an effective bidding strategy ensures your ads appear where they are mostly likely to result in conversions. You don’t want to bid on keywords simply for the privilege of appearing if the ad is not going to draw in traffic that will convert. It might seem as though high bids win every time, but realistically, that’s just a way to cost-engineer your Google Shopping campaign in the wrong direction. Our PPC specialists will keep close watch on your Google Shopping Feed 24/7, ensuring that only the highest converting ads merit the most aggressive bidding strategy, whereas fewer resources are allocated to less lucrative ads associated with poor or uncompetitive positions.
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About Our Free PPC Audit
If you’re already running a Google Shopping or another form of paid search campaign and you’re not sure if it’s worth it to take the plunge of working with a PPC specialist to manage your efforts, start with a free eCommerce PPC audit. A PPC audit will offer you current, analytical insights into the performance of your current PPC campaigns, with respect to performance of certain ad variants, where performance can be optimized and where costs can be cut. The ultimate goal is to engineer overall spend down and maximize the highest possible return on that ad spend for greater return on investment, and a PPC audit is a great place to start.
Optimizing Product Feed Displays
Quite simply, an effective bidding strategy ensures your ads appear where they are mostly likely to result in conversions. You don’t want to bid on keywords simply for the privilege of appearing if the ad is not going to draw in traffic that will convert. It might seem as though high bids win every time, but realistically, that’s just a way to cost-engineer your Google Shopping campaign in the wrong direction.
Managing Google Shopping Feed Errors
Poor Google Shopping Feed Management practices can overlook errors associated with pricing, product imagery, tax and shipping, availability, feed processing, and much more. Some of these more minor errors might be overlooked by some interested buyers, whereas others can adversely affect user behaviors and cost you conversions.
Remarketing to Boost Conversions
If your current paid search campaign is not taking advantage of the opportunities associated with remarketing or retargeting, you’re missing out on potential business. Some visitors to your website will actually navigate through your ads, belying interest in your products; sometimes very targeted interest – however, these will not always convert, at least not on the first time around.
Additional Ongoing Optimizations
In addition to these optimizations that will take place when you partner with Fluidrank for Google Shopping Feed Management, our specialists will keep a close watch on the performance of your Google Shopping Feed in order to optimize it to appeal to your target audience so it can deliver the best results in term of clicks, conversions and revenue.
