How Google Shopping Can Positively Affect Your Paid Search Strategy
There are all different types of paid search marketing strategies that you can build into your overall digital marketing plan, and Google Shopping is but one of them. That being the case, Google Shopping accounts for a lot of paid search clicks every year. According to some sources, Google Shopping alone accounts for over half of paid search clicks every year.
Unsurprisingly, online businesses have been quick to realize the potential and spend accordingly. More than half of online ad spend is allocated to Google Shopping.
Google Shopping ads are also associated with higher click-through rates and conversions than text ads. This could be because they feature a picture and a price; it could be because they are displayed above text ads and organic results. Whatever the reason, Google Shopping ads appeal to more than one sense, and are effective at reaching shoppers with a willingness-to-buy.
However, a Google Shopping Feed doesn’t manage itself, and you need to pay for all of those clicks. With tons of products, ad groups and ad listings to manage, streamlining the process will quickly become a necessity instead of a nicety. Here’s how FludiRank Agency’s Google Shopping Feed Management will help optimize your campaigns for success.