31 Dec How to Build Your Social Media Marketing Strategy
Social media marketing is a form of internet marketing that involves creating and sharing content on social media networks. Marketers and business owners do this to achieve their marketing and branding goals.
Social media marketing is a powerful tool used by businesses to reach their prospects and customers. Chances are your customers are active on social media and constantly exposed to your competitors’ content.
The importance of having a well-defined strategy can’t be underscored. It can create a remarkable impact on your business as it drives leads and sales. The truth is that you will be leaving money on the table if you don’t engage with your customers on social media networks.
Different trends keep emerging as social media giants roll out exciting features and algorithm updates. Designing a highly functional and user-friendly website can help to achieve both short and long term social media marketing goals.
Let’s look at how to build a social media marketing strategy for your business.
1. Set realistic goals
When designing social media goals, ensure that they align with your overall digital marketing and business goals. Your goals will determine your budget and networks. Many entrepreneurs have discovered that setting SMART goals work best.
This means that those goals must be specific, measurable, attainable, relevant and time-bound. Write them down before developing your social media marketing plan. It’s ideal to create a concise plan and mission statement for each platform.
For instance, you can decide to use Instagram to introduce your company’s culture while Twitter can be for handling customer service.
2. Make plans
It’s essential to have a plan when using social media as a marketing tool. Come up with ideas that revolve around the team you need and your objectives to succeed. Social media often impacts different aspects of the business.
Thus, the process of creating a cross-functional team to help conceive and operate the rest of the strategy is significant. Decide on who would be involved and the task they are going to handle.
3. Offer useful content
Content is a fundamental aspect of all digital marketing approaches. You need to remain consistent even if different team members are managing your social media accounts. The ideal thing is to create a style guide for everyone on the team to follow.
Consider getting inspiration from top accounts in your industry. Apart from that, take a look at some of the accounts you find appealing. It’s possible to maximize user-generated content and get fresh content regularly. Such followers will become your brand ambassador in no time.
4. Learn more about your audience
Customers are real people with varying needs and want. They are more than just numbers waiting to be analyzed. This is the reason why you should focus on delivering value instead of promoting your marketing message all the time.
Get to know their demographics, online behavior, and factors that contribute to their purchasing decision. You will be able to craft content they will resonate with and engage with. Data is readily available, so you don’t need to dig deeper.
5. Check out your competitors
Chances are most of your direct and indirect competitors use social media to reach their audience. Conducting a competitive analysis can reveal your competitors and how they stay winning on different networks.
Another benefit of taking this step is that you may discover flaws in their strategies. Competitive analysis is useful for meeting industry expectations and positioning your brand strategically.
The bottom line is to use the insight you gather as a framework for your strategy instead of copying their plans.
6. Your unique identity
The features of your products and the benefits attached to it aren’t enough to create that stir you desire. It’s imperative to define your voice so that it won’t get drowned by the noise on social media.
You must be ready to raise the bar if you want to be heard. In a nutshell, your brand must have an exceptional feature that will captivate and engage your audience.
7. Conduct a social media audit
Take an objective look at where your current position, strategy, and tools. The next thing is to analyze what’s working and the platforms with the highest level of engagement. This will give you a clearer view of the purpose of each network and keep you on track.
You can discover fake accounts that are posing as your business to scam unsuspecting individuals along the way. The best way to handle this is to report them immediately.
Although we’ve just started the last quarter of 2019, it’s not too early to put a strategy in place for the coming year. Remember to follow a social media calendar and leverage scheduling tools.