Inbound Marketing

Inbound Marketing w/ HubSpot

 

It’s more than just a service. It’s a lifestyle that revolves around putting your customer first in everything we do.

Drive Sales and Foster the Exciting Path Forward with the Inbound Methodology

Our inbound marketing magic aligns your brand with your ideal client while generating wicked marketing campaigns that catapult ROI for your business. Inbound marketing isn’t the art of selling a potential client, it’s simply the art of helping others. FluidRank identifies buyers’ challenges, develops clear courses of action, therefore your offerings turn into value-based solutions.

Get More Visitors

It may surprise you to hear that not all traffic is good traffic. Why? Because unqualified leads just waste the time of your sales team. Instead, you want people who are most likely to become legitimate leads, and, ultimately, happy customers. But how do you attract them? Through inbound marketing, which delivers relevant content at the right time to the right customer—right when they’re looking for it.

Get More Leads

Once you’ve attracted the right website visitors, the next step is to convert them into leads. You do this by opening up a conversation through whatever means they prefer, whether it’s a message, email, form, or even a meeting. Once you’re in touch, you answer questions and provide relevant content that is engaging and valuable to each of your personas (customer profiles) and then continue the conversation.

Get More Customers

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to turn those leads into customers. How can you most effectively do this? By utilizing the sales tools available at this stage to make sure you close the right leads at the right time, faster and easier.

Gain Brand Ambassadors

Your customers are extremely important, and shouldn’t be overlooked. Delighting your existing customer base and continuing to exceed their expectations is key to maintaining satisfaction. This is especially true if your service is recurring or repeatable, and not just a one-time deal.

Meet the Rockstars That Will Fuel Your Growth

Robert Green

founder & CEO

Robert Green

founder & CEO

Robert Green

founder & CEO

Robert Green

founder & CEO

Clients Us.

Inbound Marketing Pricing

Our inbound marketing packages start at $6k/mo and are completely customizable to fit your specific needs.

Some Recent Wins From Our Clients

308%Increase In Visitors

Viral campaign boosts organic traffic for professional services company by 308%

182%Increase In Visitors

Global IT services provider increases website traffic by 182% year over year.

250%Increase In Leads

Global IT services provider increases new leads by 250% year over year.

Who’s a Good Fit?

If you’re ready to finally transform your marketing approach and embrace inbound, our team of experts is ready to help you through every step of the way. We educate your team on all things inbound and support you through building and executing strategies, measuring and optimizing our efforts, and establishing a foundation for sustainable growth.

Data Visibility / Reporting

Marketing Automation Software

Ongoing Website Enhancement

SEO (Search Engine Optimization)

Content Generation (Blogging & Offers)

Inbound Marketing FAQs

What is a Lead?

A lead is someone who, in one way or another, has indicated some form of interest in the products or services that you offer. Interest is the key element here. Anyone who has somehow expressed that they’re interested in what you’re offering is already a “hotter” lead, and closer to becoming a sale, than someone to whom you would make a cold call too.

What is Lead Generation?

Lead generation is the process of getting people interested in what you’re selling. Another way of looking at it is that lead generation transforms strangers into leads, and hopefully, into buyers. To put it in inbound terms, it’s the first step in what we call the buyer’s journey.

How do you know what content to create for my industry?

Our team performs a series of Subject Matter Expert interviews along with a detailed analysis of your competitors. In addition, we conduct internal research and industry analysis to get up to speed quickly.

How long will it take for me to see the ROI?

It varies. At a high level, about 90-120 days depending on your existing efforts. We determine quick win opportunities and things that we can capitalize on immediately.

What do you mean by “inbound” marketing?

Inbound marketing attracts prospective customers to your website by providing relevant, helpful content that’s tailored to where the prospect is in their buyer’s journey.

Inbound marketing describes a way of marketing and selling. Instead of interrupting people to impose unwanted messages on them, it seeks to empower consumers through useful information and advice.

With inbound marketing, you can say goodbye to inefficient, expensive techniques like cold calling, print ads, and direct mail.

What types of “content” does inbound marketing focus on?

Inbound marketers specialize in creating relevant, educational content that speaks to your buyer persona. In general, there are two main types of content: written and video. We distribute this content across a wide variety of platforms, from email newsletters to social media.

Content creation is a team sport, but the ideal situation depends on what works best for your company.

Where does a conversion path lead to?

Ideally a conversion path leads to a customer, but that’s just the short of it.

The conversion process starts with a stranger. An anonymous website visitor who comes across an interesting content offer on your website. This visitor will then proceed to click the call-to-action for the offer which directs them to the corresponding landing page.

The landing page is where the magic happens (or so they say.) Once on this page, the visitor will be prompted to fill out a form to capture some of their contact information in exchange for the offer. Once they submit the form, they are directed to a thank you page where the actual offer lives.

So to break that down quite simply, the conversion path looks like this: Offer > Call-to-Action > Landing Page > Thank You Page

What types of “content” does inbound marketing focus on?

Inbound marketers specialize in creating relevant, educational content that speaks to your buyer persona. In general, there are two main types of content: written and video. We distribute this content across a wide variety of platforms, from email newsletters to social media.

Content creation is a team sport, but the ideal situation depends on what works best for your company.

Get a Free Service Consultation

Our Experts will take a look at your current customer service process and make suggestions on what can be improved.