eCommerce Redefined™
eCommerce Redefined™

Instagram Advertising Services

Put This Platform’s Power to Work for Your Online Business!

Take Your Business to New Heights with Instagram Ad Services

With more than 10% of the current world population as users, Instagram is one of the most robust social media platforms in the world. That makes it an effective tool for reaching new customers, building brand awareness, and generating sales, but its size and scope demand expertise. Contact our Instagram Advertising Services experts today to start putting this highly effective marketing tool to use for your eCommerce business.

Campaign Strategy & Execution

Keyword Research & Development

Remarketing, Display, Youtube & Shopping

Conversions & ROI Tracking

Unique Ad Creation & A/B Testing

Account PPC Management & Reporting

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While Instagram might not boast the following of Facebook, it is still one of the most popular social media platforms in the world, with over a billion active users. Like Facebook, Instagram boasts enormous reach and the unique selling point of being able to appeal directly to users’ visual senses. Instagram is the world’s foremost social media platform that hinges on visual media.

Expand Your Brand with Instagram Advertising Services

Instagram’s unique visual focus, coupled with its amazingly broad reach, makes it one of the most lucrative platforms for spreading brand awareness, reaching new audiences, and conducting business. Efficiently targeted and managed Instagram advertising services can pay for themselves many times over, increasing interest in your products, building customer loyalty, and generating new streams of revenue for your business.

Comprehensive Magento SEO Services

Since Adobe acquired Magento back in 2018, Magento has added highly useful tools for merchants desiring to reach their audiences in unique ways, offering cloud integration with a variety of practical features. Our team of experienced Magento SEO experts will ensure that your site takes advantage of all these features while offering the best user experience to new and returning visitors. FluidRank provides reputable, effective Magento SEO services for merchants aiming to stay ahead of the competition and fully enjoy the benefits of an expertly designed online store. Verifiable and long lasting results are within reach with the help of expert digital marketing service providers like FluidRank.

A Superior Magento SEO Company

Our Magento SEO agency has been providing SEO services for eCommerce businesses since 2012. Magento has been developed with the native features that can offer serious ranking potential, but the complexity of the software also frustrates users’ attempts to optimize it. The same features that enable limitless customization render Magento one of the most difficult platforms to optimize for the purposes of SEO marketing. Our Magento SEO experts pair experience with the platform with proven SEO strategies, partnering with your eCommerce business to understand its goals so that custom campaigns can be implemented. We developed a platform-specific SEO process that seamlessly integrates all the features and benefits offered by Magento with professionally crafted content, link building strategies that improve search engine rankings and generate increases in organic traffic.

However, even the best Shopify websites that offer amazing user experience will need some expert insights to be fully optimized to rank at the top of the search results pages for the most lucrative keywords. Since the beginning, our Shopify SEO company has been developing a platform-specific approach to search engine optimization that accounts for site structure and data, link strategy, content optimization and much more. Our Shopify SEO strategy has been consistently substantiated by results. Our Shopify and Shopify+ clients rank competitively, enjoy higher organic traffic and conversion rates: our SEO services make sure of it.
Because of its broad reach and unique positioning, Instagram is perfectly suitable for running ad campaigns that are directly targeted at users that might not be highly interested in your brand, products, or services because they simply don’t know about them yet.
If your business is currently running digital marketing campaigns to generate new interest in your products or services but is not taking advantage of social media advertising, specifically on Instagram, here’s what you could be missing out on.

Advantages of Instagram Advertising Campaigns

With such a broad, international reach, so much social clout, and such powerful tools for targeting and optimizing paid search campaigns Facebook, is one of the most popular of all social media platforms for reaching new audiences and managing meaningful, valuable long-standing customer relationships for eCommerce growth.
Facebook advertising gives you the ability to finely target groups and types of ads to specific segments of your target market based on location, interest, age, behavior, and more. It is one of the most robust platforms in terms of offering customizability that can be leveraged to extract customer interest and intent to buy.
However, it is exactly this complexity that makes it difficult to effectively manage a Facebook advertising campaign. The scope of factors to be managed, each of which will impact the success of a given ad campaign, makes it cost-prohibitive to manage on your own – while making it cost-effective to partner with a Facebook marketing partner to ensure that your campaign is generating the type of return it should.

Reach new audiences, generate new revenue streams.

Advertising on Instagram is nearly guaranteed to introduce you to new audiences that would otherwise be difficult or impossible to target. Each social media platform has its own loyal following and Instagram is no different; by creating a selectively targeted and continuously optimized Instagram advertising campaign, you can reach new audiences and grow your business through additional sales.

Gathering relevant information about your customers.

Instagram is not only useful as a money-making tool. When you run an Instagram ad campaign, invariably some of your audience will not convert, but that does not mean that the ad budget was allocated or spent in vain. Simply by advertising on Instagram, you can learn more about what formats of ads, what types of media, and what types of products, servicing, and positioning appeal to your audience. This valuable information about customer preferences and consumer behavior can be invaluable to your business as it continues to define your ideal buyer persona.

Expand brand reach and recognition.

While by some metrics an Instagram ad campaign that fails to conclude any new sales would be a failure, the platform can still be used to effectively expand your brand reach and recognition. With so many users, Instagram, like other social media platforms, can be vital for spreading awareness about your products and services.

Manage existing customer relationships.

Retargeting and remarketing efforts can be used to help manage your existing customer relationships, as our creative social media marketing team will construct new ads and targeting plans to convert visitors that show interest in your products or engage with your posts or ads but do not buy the first time they see them. In this way, an Instagram ad campaign can be a valuable tool for customer relationship management by capturing important information about user preferences and behavior.
Almost any business can sign up for Instagram Ads Manager and start creating an ad campaign in very short order. Once you complete your account setup, you can name your campaign, set your campaign objectives, allocate a budget, and even start defining your target audience.
However, running an efficient Instagram ad campaign requires a great deal of expertise, specifically with social media management and eCommerce PPC management, either aspect of which could quickly become a full-time job – not to mention choosing the right types of Instagram ads to appeal to your target audience.

How to Advertise on Instagram?

With such a broad, international reach, so much social clout, and such powerful tools for targeting and optimizing paid search campaigns Facebook, is one of the most popular of all social media platforms for reaching new audiences and managing meaningful, valuable long-standing customer relationships for eCommerce growth.
Facebook advertising gives you the ability to finely target groups and types of ads to specific segments of your target market based on location, interest, age, behavior, and more. It is one of the most robust platforms in terms of offering customizability that can be leveraged to extract customer interest and intent to buy.
However, it is exactly this complexity that makes it difficult to effectively manage a Facebook advertising campaign. The scope of factors to be managed, each of which will impact the success of a given ad campaign, makes it cost-prohibitive to manage on your own – while making it cost-effective to partner with a Facebook marketing partner to ensure that your campaign is generating the type of return it should.

Types of Instagram Ads

Instagram Advertising Formats

One aspect of establishing a new Instagram ad campaign is choosing, then developing the Instagram ad formats that appeal most closely to your target audience and will enable you to extract the highest value from the campaign.

Instagram Video Ads

Instagram video ads are like photo ads in many ways, except instead of a static photo, video ads contain video snippets intended to attract the attention of viewers and then engage them. Because viewership rates are higher on Instagram than on other platforms (probably attributable to the fact that the platform was designed around sharing visual media), video ads can be highly effective.
Because of the time limits placed on IG video ads (typically around a minute), most Instagram video ads are only snippets or teasers of the full video promotion that may be stored on another platform, like YouTube or the company website.
Nonetheless, IG video ads that show products in use can generate a great deal of customer interest, and depending on the positioning and promotion of the video ads themselves, the campaign views may balloon significantly if sufficient customer interest is generated.

Shopping Pin Ads

IGTV is basically the name given to longer videos that can be posted to Instagram. They’re effectively video ads, but they can be much longer, up to 20 minutes. Because of this, they can help advertisers, especially those for whom audiences are highly attracted to video-based content, to circumvent the short video ad requirements of Instagram. IGTV ads can be effective for businesses that rely on longer form video-based content to communicate value.

Instagram Photo Ads

Arguably the simplest and most straightforward of all Instagram ad formats, Instagram photo ads take advantage of the visual nature of the platform to deliver basic pictorial ads. Since the platform was designed for photo sharing, it so happens that these are also the most common type of Instagram ads.
Aside from the fact that photo ads require attractive, engaging visual content to be effective, they also benefit from catchy, engaging captions containing relevant information and tags.

Instagram Story Ads

IG stories are some of the most popular features on the platform, and story ads typically display as a user is navigating between stories of the accounts he or she follows. Story ads are typically very short and cannot be revisited; this may be considered a drawback, but since many users are aware of this fact, they may be more likely to swipe up (which results in a visit to the ad’s landing page).
Story ads can be used to improve brand reach and particularly to increase traffic to a business’s website, especially if the ad is so crafted in such a manner that is strongly appealing to the target audience.

Instagram Sponsored Ads

Sponsored ads are a unique ad format through which a business can promote its own IG posts as an ad itself, in which case the post will become the ad and is known as an “Instagram sponsored post.”
Because the business in question effectively pays to “boost” its posts, these types of ads should be reserved for posts that are expected to generate a great deal of customer interest. For example, some businesses reserve their budget for sponsored ads to promote special events, sales, or exclusive services. They can also be generally used to improve brand awareness.

Instagram Carousel Ads

Carousel ads are very similar to video ads or photo ads, except they feature a group of images instead of one. If your initial photographic ad captures your target user’s attention, they’ll be more likely to “stay” and swipe through the ad’s images, increasing Instagram post engagement and attention. Like the other Instagram ad formats mentioned here, they can be highly effective at driving traffic to your business’s website, especially if the ads themselves feature content that is attractive to your target audience.

Instagram Mapped and Guided Ads

Mapped and guided ads use a series of tags to help users navigate through a series of posts. They’re not widely used, but they do enable a somewhat “personalized” experience for the shopper since the ads can be used to allow customers to “create” an image of a product customized to their tastes based on the preferences and options they select. While they are time-consuming to produce, they can be effective for creating a personalized, directed advertising experience, boosting click-through rates, and catching attention.

Defining Instagram Ad Objectives

It’s also important to establish Instagram ad campaign objectives before you invest in one. If you don’t set the campaign objectives ahead of time, it will be difficult or impossible during the course of the campaign to determine if the project is meeting goals and worth the investment or not.
There are other campaign objectives you can set for an Instagram campaign which will vary according to the unique needs of your business, but the following three are among the most common, especially for eCommerce businesses.

Spreading Brand Awareness

Instagram ads can be used to effectively spread brand awareness as well as to generate interest; in this manner, they can be used to sew the seeds of customer engagement and interest. Even customers that don’t convert through the ads may go on to learn more about your brand before eventually converting. For the purposes of spreading brand awareness, an IG ad campaign can also be used to gather valuable information about your user behavior so your business can further refine its buyer persona as it grows.

Generating Higher Levels of Traffic

Instagram social media ads can also be used solely for the purpose of generating higher traffic to your website, which can be an important metric for organic growth statistics, potentially having a positive impact on your other organic growth strategies (like eCommerce SEO) as well. Again, as for the purposes of spreading brand awareness, when an IG ad campaign is run for the purpose of generating higher traffic, it can be used to gather valuable data about your target market that can then be used in customer relationship management initiatives down the line.

Generating Higher Conversions or Sales Figures

Generating higher conversion rates or sales is the main reason most eCommerce businesses run social ad campaigns in general. For most eCommerce merchants the ultimate goal of concluding a sale is the reason for investing in Instagram ad management services. When a business runs an Instagram campaign with the purpose of generating sales through the ads themselves, it is critically important to craft ads with original, attention-grabbing content, optimized in accordance with the expectations and perceptions of your target audience, with calls to action and with Instagram hashtags, where applicable.

Targeting as a Component of a Successful Instagram Marketing Campaign

Instagram’s Ad Manager, like Facebook’s, lets you set three different types of audiences, which are known as saved audiences, lookalike audiences, and custom audiences. Typically speaking, saved audiences are targeted fairly broadly according to some of the features enumerated below; custom audiences are audiences that are compiled according to target criteria that you set, or they can be compiled from email lists, from other databases, or according to their behavior on certain platforms. Finally, there are lookalike audiences, which can be generated based on their similarity either to one of your saved or custom audiences.
Whichever audience you are trying to create, Instagram allows you to target your intended audience according to some of the following factors.

Demographic Factors

Instagram Ads Manager enables you to target audiences based on a variety of demographic factors including but not limited to age, sex, language, and other unique demographic identifiers. Because these demographic factors guide user behavior, they are some of the key determining features in defining your buyer persona, especially at the outset of a campaign. They can, however, be adjusted during the course of an ad campaign.

Geographic Factors

Social media platforms like Facebook Ads and Instagram Ads can also be targeted according to location. Fortunately, you can define these criteria very easily within the Instagram Ads Manager and make adjustments throughout the course of the campaign. You can target IG ads according to country, state, region, county, city, or postal code. You can even set a specific address radius or DMA (designated market area).

Factors Associated with User Behavior

User behavior is most likely the most valuable factor that influences the optimization and success of an Instagram advertising campaign. Through the Ad Manager, you can target audiences based on interests, but targeting the actual actions that users take during the course of a campaign will prove invaluable to eventual profitability.

Measuring the Success of an Instagram Campaign: Continuous Optimization

Much of the success of a social media strategy like an Instagram ad campaign does not come from the initial steps you take while setting up the campaign, but how closely your Instagram ad services provider monitors the campaign and makes adjustments accordingly. These ongoing monitoring and continuous optimization practices will help you improve the effectiveness of your ads, increasing your profitability and potentially scaling back the costs of your campaign.
Here’s what we look for…

Reach and Impressions

Reach refers to the actual number of users that have seen your ad and impressions refer to the number of times your ad has actually been viewed or seen during a given period of time. Both of these figures are extremely important for an Instagram ads campaign because without reaching an audience, there’s no chance they can convert. One of the first objectives is to ensure that the ads we develop will not simply reach a significant number of eyes, but that those users are members of your target market. Otherwise, your ads might suffer from low engagement, from clicks that don’t convert or simply be ignored.

Click-through Rate and Cost-Per-Click

Click-through rates refer to the number of users that actually click through your Instagram ads to your website. A high click-through rate can be a good thing if it results in a conversion (or otherwise meets your objectives). However, ads that generate a lot of clicks that don’t meet campaign objectives indicate some misalignment of ad content, strategy, or poor optimization of the destination or landing page. These are some key considerations our Instagram experts follow when monitoring the success of an Instagram ad campaign. Cost-per-click is an indicator of how much, on average, you end up paying for each click you earn on your ads. High cost-per-click is acceptable as long as your conversion rates offset it, but the goal is to drive down the average cost-per-click while maintaining high conversion rates.

Instagram Engagement Rate

Instagram engagement rate is a critically important measurement of how users interact with your ads, given by views, comments, and other behavior. Instagram ad engagement is a huge indicator of the success of a campaign because it will lend you invaluable soft insights into how effectively your targeting is performing and whether users who actually see your ads like them or not. Even if ads do not convert, high engagement may indicate commensurate interest. These users may be candidates for remarketing or retargeting, but their behavior can also help you craft your ads to be more attractive to others like them; tracking targeting factors associated with users that engage with your ads may constitute a significant portion of the ongoing optimizations associated with your campaign.


Conversions are, ultimately, the metric you want to follow. As any social media expert can tell you, if your main eCommerce goal is to make money through an Instagram ad campaign then conversions are the metric you need to watch. Conversions can equate to basically whatever goal you set to gauge the success of your Instagram ad campaign. Conversions could be sales, building your follower base, or even getting users to sign up for a newsletter, but they are ultimately the key metric to watch as they will tell you whether or not your ad campaign is succeeding. Conversions alone will give you an indication of whether or not your campaign is a success, but on its own conversion rate will not tell you where you need to make improvements. That’s why you need to closely follow the metrics enumerated above.
The purpose of tracking the metrics mentioned in the previous section is to increase the performance of your Instagram paid promotions and advertising campaigns over time. By closely monitoring the above metrics and attending to targeting cues, our Instagram ad management experts will perform a series of continuous optimizations, slightly altering ad content, messaging, formatting, targeting, and other factors in order to more closely meet the expectations of your target audience.
Together, these ongoing optimizations will ultimately result in ads that are more favorably received by your target audience, resulting in higher rates of engagement, greater brand awareness, and increasing conversion rates. The ultimate goal is not simply to make money for your business but to drive down the cost of the ad campaign over time, increasing your return on investment.

Continuous Improvement: Drive Profitability Up and Costs Down

With such a broad, international reach, so much social clout, and such powerful tools for targeting and optimizing paid search campaigns Facebook, is one of the most popular of all social media platforms for reaching new audiences and managing meaningful, valuable long-standing customer relationships for eCommerce growth.
Facebook advertising gives you the ability to finely target groups and types of ads to specific segments of your target market based on location, interest, age, behavior, and more. It is one of the most robust platforms in terms of offering customizability that can be leveraged to extract customer interest and intent to buy.
However, it is exactly this complexity that makes it difficult to effectively manage a Facebook advertising campaign. The scope of factors to be managed, each of which will impact the success of a given ad campaign, makes it cost-prohibitive to manage on your own – while making it cost-effective to partner with a Facebook marketing partner to ensure that your campaign is generating the type of return it should.
FluidRank is a full-service social media agency that can unite the efforts of your Instagram advertising efforts with the efforts you pursue on your other social media platforms. In addition to Instagram ad services, we also offer Facebook advertising services and social media management services for other platforms.
Taking a holistic approach to social media marketing will not only help you balance Instagram ads costs but also improve your efforts across the board, as the data you gather from one campaign can be used cross-functionally. You can also utilize your other social media campaigns to further refine your definition of your ideal buyer persona.

Choosing an Instagram Advertising Agency Partner

With such a broad, international reach, so much social clout, and such powerful tools for targeting and optimizing paid search campaigns Facebook, is one of the most popular of all social media platforms for reaching new audiences and managing meaningful, valuable long-standing customer relationships for eCommerce growth.
Facebook advertising gives you the ability to finely target groups and types of ads to specific segments of your target market based on location, interest, age, behavior, and more. It is one of the most robust platforms in terms of offering customizability that can be leveraged to extract customer interest and intent to buy.
However, it is exactly this complexity that makes it difficult to effectively manage a Facebook advertising campaign. The scope of factors to be managed, each of which will impact the success of a given ad campaign, makes it cost-prohibitive to manage on your own – while making it cost-effective to partner with a Facebook marketing partner to ensure that your campaign is generating the type of return it should.

Unite Your Instagram Ad Management with Other Digital Marketing Strategies

In addition to being a full-service social media advertising agency, FluidRank has years of experience executing other digital marketing initiatives. Since 2018, our digital marketing savants have been developing industry-leading eCommerce SEO campaigns and have been uniting these with eCommerce PPC management best practices to generate exceptional results across the board for clients in a wide range of industries.
Together, these ongoing optimizations will ultimately result in ads that are more favorably received by your target audience, resulting in higher rates of engagement, greater brand awareness, and increasing conversion rates. The ultimate goal is not simply to make money for your business but to drive down the cost of the ad campaign over time, increasing your return on investment.
In addition to eCommerce SEO and PPC strategies, our digital marketing team also specializes in email marketing and content marketing. The best thing about working with a social media management partner that offers a wide range of other digital marketing strategies is that all of your efforts can work together toward your common goal of building your business and growing sales.
A unified digital marketing strategy is just one call away. Get in touch with our Instagram advertising experts at 404-446-2632 or at [email protected] today to start building a better strategy for long-term positioning and growth.

Specialized Support On These Partner Platforms


BigCommerce Preferred Partner

You already have an aesthetically pleasing and functional BigCommerce store, showcasing all your products and services. However, traffic is only slowly trickling in and despite your best efforts, the competition is still outperforming you. This is an unfortunate reality for many online businesses. Luckily for you, you came to the right place. Fluidrank is a Preferred BigCommerce Partner because of our continued dedication to generating results for clients and helping them achieve their online goals. We employ a team of expert BigCommerce SEO specialists who will not only help you optimize for technical SEO, but also create the perfect BigCommerce SEO campaign that puts your website ahead of the competition and delivers increases in organic traffic, conversions, and revenue. Let our team of BigCommerce web designers optimize your website and design a custom keyword, content, and lead generation strategy that will bring unprecedented results for your business and brand.

Shopify+ Partner

Reaching the status of Certified Shopify + Partner is not something that happens overnight. You need proven technical expertise and a solid commitment to providing objective results for your partners using the Shopify platform. Fluidrank is a professional eCommerce marketing agency that possesses the technical expertise needed to build a meticulously designed and functional website and amazing Shopify SEO strategies that are backed by results. Our Shopify SEO experts constantly develop comprehensive keyword strategies and generate top-of-the-line content that organically attracts leads and backlinks for dozens of select partners around the world. We are proud to be one of the few Shopify + Partners in the nation and one of the best eCommerce digital marketing agencies and web designers for Shopify stores.

Other Platforms


Our Technology Partners

FluidRank eCommerce Services


Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at for the latest styles and trends.


Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.


Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.


Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.


Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]