When you design a new website but do not have a strategic plan, you’ll likely end up wasting your time. The truth is, you won’t get results by merely having content on your website. You need to develop an SEO plan, and it should come before you plan website design and content writing, not after.
To make sure that you’ll have an effective SEO strategy, you need to take a few steps. This article aims to guide you through the process of creating an effective SEO plan that you can realistically implement.
Step 1: Research.
Everything starts with research. When you begin drafting and developing an SEO plan for your website, you need to know which keywords will provide you with more results. To get your answer, you have to perform keyword research.
You need to learn which of the keywords related to your industry and business are the most competitive. You also need to find out which keywords are the least competitive and have a list of websites that currently rank for those keywords and try to find out why.
Fortunately, the Internet is filled with tools that can help you perform efficient research for SEO planning.
Step 2: Develop a sitemap.
Creating a website is like writing a long article or a book — you need an outline to get started and to make sure that your thoughts and information are not all over the place. When it comes to website creation, the sitemap serves as an outline. The sitemap is the list of primary and constant website pages that your website will have. For most websites, the sitemap lists top-level pages and subpages.
Sitemaps can be very simple and straightforward. It can contain only the primary pages – Home, About, Services, and Contact Us. Meanwhile, if you have a bigger website, several subpages may be put under the top-level pages. For instance, under Home, you may have Awards, Certificates, and Blog. You can also dedicate separate pages for each of your services.
Creating a sitemap is essential because it lets create content for specific pages. It also helps you utilize the data you’ve gathered during your research. Consequently, the sitemap guides you in performing further research. For instance, you’ll be inclined to search for more specific keywords that are relevant to each of the pages listed in the sitemap.
Step 3: Plan like a bot, create content as a human.
Many website designers make the mistake of designing the website first and adding creative features and apps, then add content as they progress. Because of this, their content becomes limited by the design of the website.
What makes having a sitemap ready good is it enables you to create your content even if the new website is not yet fully designed or published. You can already begin creating content, from writing to creating images or videos. Once you have your content, it can already be factored in during the design stage. It’s also easier to perform SEO when content is already available.