Pinterest advertising campaigns

Pinterest Management

Pinterest, with half a million users and growing, is one of the most popular social media platforms. It specifically caters to users on mobile devices looking for attractive, easily digestible visual content in the form of pictures and videos. This makes Pinterest unique with respect to other platforms, and it also means that Pinterest is an effective tool for leveraging the “selling power” of imagery. A well-crafted Pinterest ad services campaign, designed, implemented and optimized by an experienced Pinterest advertising agency like FluidRank can help your eCommerce business reach new heights.

Reach New Customers

Pinterest is growing, and if you are not using it to full effect, it's time to get on board. Pinterest has nearly 450 million active user precisely 440 million active users by the end of 2021. Leveraging a target Pinterest campaign will help you get in front of more customers, more efficiently.

Generating New Leads, Building Your Brand

Even customers that click on your ads and don't convert directly are not lost. A skilled Pinterest ad services provider can use that feedback to target the ad campaign or help you develop leads. An ad campaign can also be used to help refine brand image.

Precise Ad Targeting

Pinterest ads can be precisely targeted, according to demographics such as age, gender, language, age, device, and more. Audiences can also be segmented according to interest, keywords searched, ad placement, and much more. This precise targeting allows an ad campaign to be continuously optimized for ongoing improvements to ROI.

Supplement or Increase In-Store Purchases

Even businesses that don't directly sell online can still use Pinterest to generate interest in their brands and drive foot traffic to their stores, buoying up sales. This is one of the ways digital marketing supports brick-and-mortar and local businesses. The more customers that discover a local business through Pinterest, the more that in-store traffic will benefit.

Continuous Optimization

Skilled, experienced Pinterest ad service providers make expert use of the information furnished by users. What ads convert, when, and where can also be used to continuously optimize the campaign for performance. In the long run, an experienced ad manager can extract the greatest return on investment.

Performance Monitoring

Our Pinterest experts closely monitor the performance of every ad campaign for minute fluctuations in user behavior and ad performance, compiling detailed reports for our customers to track the success and profitability of their campaigns.

Industry Analysis

Expert FluidRank marketers will conduct a thorough analysis of your industry, including your close competitors, before beginning to define your buyer persona or craft your ads. That way, a campaign can start off on the right foot, generating not only useful information about user behavior but also returns.

Bottom Line: It's Made for eCommerce

Time and time again, reports show that imagery is extremely useful and directly implicated in online shoppers' buying decisions. Pinterest, being a visual-heavy platform, is simply ideal for visual marketing efforts, geared towards attracting attention, and for quick gratification. All it requires is some creative acumen and analytical expertise to craft an ad campaign that will capture the attention of your target audience.

How Our Pinterest Ad Agency Can Help

Shopping pins show up in a user’s feed in the same manner as a standard pin ad, and they’re great for spreading awareness and driving conversions for seasonal promotions and similar activities.

Video pin ads are a great way to capture and hold audience attention with compelling visuals, showing your process, products or services in action. Pinterest reports that users are over 50% more likely to purchase a product after seeing a video relevant to it, so video ads, when properly crafted and targeted, can be an excellent way to reach new clients. They also give you an opportunity to spread brand awareness and catch attention by showing how your products can be used.

Carousel pin ads are visually very similar to standard promoted pin ads, except a single ad will have several images known as cards that interested viewers can swipe through to learn more about your products.

What Is Pinterest Ad Optimization: Pinterest Monitoring and Reporting

Oftentimes it is not one single Pin ad format that will suit a business best, but a delicate balance of different formats that will generate the most appreciable returns for any business that wishes to advertise on Pinterest.
Our Pinterest advertising experts have one goal: effective campaigns for their clients. Templating is not in our DNA. We’ll research your industry, your competitors and your customers before suggesting a series of ad formats that we believe will best suit your goals, before crafting campaigns that we will continuously monitor for ongoing success.

What Is Pinterest Ad Optimization: Pinterest Monitoring and Reporting?

While any business owner can create a Pinterest account and start advertising on Pinterest, success is not built into the attempt. In order to engage in effective targeting, craft attractive ads, and improve the performance of each ad group, it’s necessary to generate insights through continuous monitoring and reporting.
The great thing about digital marketing is that it is so easy for experienced marketers to keep close watch over so many moving parts and analyze them in great detail. There is far less data lost, if any, in digital marketing when compared by traditional means.
The fact that so much data can be analyzed and gathered so efficiently makes it very easy for marketers to follow the trends of each Pinterest ad campaign and make adjustments as necessary throughout the course of the campaign.
A skilled Pinterest expert will closely monitor the following metrics through Pinterest ad metrics in order to suggest meaningful changes throughout the course of a campaign.

Additional Pinterest Ad Optimizations

One of the great things about Pinterest Ads Manager is that you can establish very fine targeting criteria so that you can display your ads to only the most interested members of your target audience. Pinterest Ads Manager will allow you to establish very closely defined criteria in league with the following in order to help your Pinterest ad campaign generate the greatest returns.

Device Targeting. Audiences can also be targeted according to device. Naturally, Pinterest is optimized for mobile users, but device targeting will still help ensure your ads populate primarily (or only) where they will be best received. This is something on which our Pinterest ads project managers will keep close watch, making adjustments as and where necessary.

Defining Audiences. Pinterest Ads Manager allows you to set four main categories or audiences: visitors that have already been to your site, audiences that you can define manually by uploading profiles, an engagement audience, based around audiences that have interacted with a pin from confirmed domains, and like audiences that are similar to the above in some way or other.
A/B Testing. Sometimes preliminary targeting is good enough but not excellent, and unfortunately, sometimes monitoring user behavior is the only way to gather the information necessary to make the beneficial adjustments to your Pinterest campaign

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What Is Pinterest Ad Optimization: Pinterest Monitoring and Reporting

If it seems like there are a lot of moving parts because there are. You can put in the time and effort on your own or you can work with our team of social media advertising experts in order to optimize your campaign during its course.
Our Pinterest experts will keep our eye on the daily pulse of your campaign, making fine adjustments to it in accordance with ad performance and customer behavior, ensuring that your ad campaigns are continuously improving on themselves. Our goal for all of our customers is to drive ROAS as high as possible—ensuring that for every dollar you spend, you earn the greatest return.
Pinterest ad manager makes it not only easy but relatively straightforward for nearly anyone to start advertising on Pinterest right away. However, positioning an ad campaign for success is not impulsive, but calculated and carefully crafted. Here’s how our Pinterest ads experts do it.

Industry Analysis and Discovery

Positing a Pinterest ad campaign for success starts with an industry deep dive. Our marketing experts need to know everything they can about your business, its core competencies, its buyer persona and its current positioning before they can begin to craft actual ads.

Top Reasons Why Merchants Trust Our

Pinterest Advertising Services

Pinterest Ad Development & Landing Page Optimization

Once we've developed a detailed buyer persona, our experienced social media content creators will draft a series of Pinterest ads utilizing a mix of formats that will promise the greatest returns. Our teams will work very closely and cross-functionally to key into your brands voice and image in order to produce highly effective, visually appealing, closely brand-aligned ad formats that will be used to capture audience interest, encouraging engagement, including clicks and conversions.

Pinterest Ad Optimization

Even after our content creators have produced visually showstopping Pinterest ads and launched them, the project has only just gotten underway. By closely monitoring user engagement and behavior on a granular basis, our Pinterest ads specialists will adjust targeting so that your ads only display when and where they are likely to result in the highest interest and conversions.

Detailed Reporting

Transparency is the key to a successful agency-client relationship, and communication and reporting are big components of that. Our project managers will compile detailed, ongoing reports for your Pinterest ad campaign, showcasing the key user behavior metrics with respect to ad groups and specific time periods. Most importantly, you will be assigned a dedicated Pinterest Ads project manager with whom you can consult when and as needed if you should ever have any questions associated with the performance or implementation of your Pinterest marketing campaign.

Developing a Plan for Pinterest Advertising Services

Evaluating and Selecting a Partner, Strategic Planning, and Supporting Services

Choosing the right partner for paid social media advertising services is one of the most important decisions you can make, and it is critical to success. It’s vital to work with a partner that is deeply familiar with the advertising platform, leverages the talent of experienced digital marketing professionals, and stands on a history of success.

Getting Started with Pinterest Marketing

Each and every social media marketing campaign not just Pinterest advertising entails a lot of moving parts and no two are the same. In order to determine the scope of a project that will help you meet your unique goals, please get in touch with our social media marketers at (404) 446-2632.

Support Your Pinterest PPC Campaign with Organic Social Media Management

Not all effective social media strategies involve paid marketing others are organic. In fact, organic reach is a huge indicator of the success of of a brand or a business, and organic impressions are often trusted as much or more than those that are promoted.