Pinterest advertising campaigns
Pinterest Management
Reach New Customers
Pinterest is growing, and if you are not using it to full effect, it's time to get on board. Pinterest has nearly 450 million active user precisely 440 million active users by the end of 2021. Leveraging a target Pinterest campaign will help you get in front of more customers, more efficiently.
Generating New Leads, Building Your Brand
Even customers that click on your ads and don't convert directly are not lost. A skilled Pinterest ad services provider can use that feedback to target the ad campaign or help you develop leads. An ad campaign can also be used to help refine brand image.
Precise Ad Targeting
Pinterest ads can be precisely targeted, according to demographics such as age, gender, language, age, device, and more. Audiences can also be segmented according to interest, keywords searched, ad placement, and much more. This precise targeting allows an ad campaign to be continuously optimized for ongoing improvements to ROI.
Supplement or Increase In-Store Purchases
Even businesses that don't directly sell online can still use Pinterest to generate interest in their brands and drive foot traffic to their stores, buoying up sales. This is one of the ways digital marketing supports brick-and-mortar and local businesses. The more customers that discover a local business through Pinterest, the more that in-store traffic will benefit.
Continuous Optimization
Skilled, experienced Pinterest ad service providers make expert use of the information furnished by users. What ads convert, when, and where can also be used to continuously optimize the campaign for performance. In the long run, an experienced ad manager can extract the greatest return on investment.
Performance Monitoring
Our Pinterest experts closely monitor the performance of every ad campaign for minute fluctuations in user behavior and ad performance, compiling detailed reports for our customers to track the success and profitability of their campaigns.
Industry Analysis
Expert FluidRank marketers will conduct a thorough analysis of your industry, including your close competitors, before beginning to define your buyer persona or craft your ads. That way, a campaign can start off on the right foot, generating not only useful information about user behavior but also returns.
Bottom Line: It's Made for eCommerce
Time and time again, reports show that imagery is extremely useful and directly implicated in online shoppers' buying decisions. Pinterest, being a visual-heavy platform, is simply ideal for visual marketing efforts, geared towards attracting attention, and for quick gratification. All it requires is some creative acumen and analytical expertise to craft an ad campaign that will capture the attention of your target audience.
How Our Pinterest Ad Agency Can Help
Shopping pins show up in a user’s feed in the same manner as a standard pin ad, and they’re great for spreading awareness and driving conversions for seasonal promotions and similar activities.
Video pin ads are a great way to capture and hold audience attention with compelling visuals, showing your process, products or services in action. Pinterest reports that users are over 50% more likely to purchase a product after seeing a video relevant to it, so video ads, when properly crafted and targeted, can be an excellent way to reach new clients. They also give you an opportunity to spread brand awareness and catch attention by showing how your products can be used.
Carousel pin ads are visually very similar to standard promoted pin ads, except a single ad will have several images known as cards that interested viewers can swipe through to learn more about your products.
What Is Pinterest Ad Optimization: Pinterest Monitoring and Reporting
What Is Pinterest Ad Optimization: Pinterest Monitoring and Reporting?
Additional Pinterest Ad Optimizations
One of the great things about Pinterest Ads Manager is that you can establish very fine targeting criteria so that you can display your ads to only the most interested members of your target audience. Pinterest Ads Manager will allow you to establish very closely defined criteria in league with the following in order to help your Pinterest ad campaign generate the greatest returns.
Device Targeting. Audiences can also be targeted according to device. Naturally, Pinterest is optimized for mobile users, but device targeting will still help ensure your ads populate primarily (or only) where they will be best received. This is something on which our Pinterest ads project managers will keep close watch, making adjustments as and where necessary.
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What Is Pinterest Ad Optimization: Pinterest Monitoring and Reporting
Industry Analysis and Discovery
Top Reasons Why Merchants Trust Our
Pinterest Advertising Services
Pinterest Ad Development & Landing Page Optimization
Once we've developed a detailed buyer persona, our experienced social media content creators will draft a series of Pinterest ads utilizing a mix of formats that will promise the greatest returns. Our teams will work very closely and cross-functionally to key into your brands voice and image in order to produce highly effective, visually appealing, closely brand-aligned ad formats that will be used to capture audience interest, encouraging engagement, including clicks and conversions.
Pinterest Ad Optimization
Even after our content creators have produced visually showstopping Pinterest ads and launched them, the project has only just gotten underway. By closely monitoring user engagement and behavior on a granular basis, our Pinterest ads specialists will adjust targeting so that your ads only display when and where they are likely to result in the highest interest and conversions.
Detailed Reporting
Transparency is the key to a successful agency-client relationship, and communication and reporting are big components of that. Our project managers will compile detailed, ongoing reports for your Pinterest ad campaign, showcasing the key user behavior metrics with respect to ad groups and specific time periods. Most importantly, you will be assigned a dedicated Pinterest Ads project manager with whom you can consult when and as needed if you should ever have any questions associated with the performance or implementation of your Pinterest marketing campaign.
Developing a Plan for Pinterest Advertising Services
Evaluating and Selecting a Partner, Strategic Planning, and Supporting Services
Getting Started with Pinterest Marketing
Each and every social media marketing campaign not just Pinterest advertising entails a lot of moving parts and no two are the same. In order to determine the scope of a project that will help you meet your unique goals, please get in touch with our social media marketers at (404) 446-2632.
