eCommerce Redefined™
eCommerce Redefined™

Pinterest Advertising Services

REACH NEW CUSTOMERS, CONNECT WITH EXISTING CUSTOMERS

Expand Your Customer Base and Grow Your Online Business

It’s no secret that Pinterest is a remarkable social media platform that is optimized for mobile users in search of visual content, but it is not only viable as a tool for organic marketing. It can also be used to exceptional effect as a paid marketing platform. Pinterest ads can be used to attract new customers, capture leads, spread brand awareness, and of course support your other organic marketing efforts. Contact our Pinterest experts today!

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Pinterest, with half a million users and growing, is one of the most popular social media platforms. It specifically caters to users on mobile devices looking for attractive, easily digestible visual content in the form of pictures and videos.
This makes Pinterest unique with respect to other platforms, and it also means that Pinterest is an effective tool for leveraging the “selling power” of imagery. A well-crafted Pinterest ad services campaign, designed, implemented and optimized by an experienced Pinterest advertising agency like FluidRank can help your eCommerce business reach new heights.

Comprehensive Magento SEO Services

Since Adobe acquired Magento back in 2018, Magento has added highly useful tools for merchants desiring to reach their audiences in unique ways, offering cloud integration with a variety of practical features. Our team of experienced Magento SEO experts will ensure that your site takes advantage of all these features while offering the best user experience to new and returning visitors. FluidRank provides reputable, effective Magento SEO services for merchants aiming to stay ahead of the competition and fully enjoy the benefits of an expertly designed online store. Verifiable and long lasting results are within reach with the help of expert digital marketing service providers like FluidRank.

A Superior Magento SEO Company

Our Magento SEO agency has been providing SEO services for eCommerce businesses since 2012. Magento has been developed with the native features that can offer serious ranking potential, but the complexity of the software also frustrates users’ attempts to optimize it. The same features that enable limitless customization render Magento one of the most difficult platforms to optimize for the purposes of SEO marketing. Our Magento SEO experts pair experience with the platform with proven SEO strategies, partnering with your eCommerce business to understand its goals so that custom campaigns can be implemented. We developed a platform-specific SEO process that seamlessly integrates all the features and benefits offered by Magento with professionally crafted content, link building strategies that improve search engine rankings and generate increases in organic traffic.

However, even the best Shopify websites that offer amazing user experience will need some expert insights to be fully optimized to rank at the top of the search results pages for the most lucrative keywords. Since the beginning, our Shopify SEO company has been developing a platform-specific approach to search engine optimization that accounts for site structure and data, link strategy, content optimization and much more. Our Shopify SEO strategy has been consistently substantiated by results. Our Shopify and Shopify+ clients rank competitively, enjoy higher organic traffic and conversion rates: our SEO services make sure of it.

Pinterest advertising campaigns…

Why Pinterest Advertising Services?

With such a broad, international reach, so much social clout, and such powerful tools for targeting and optimizing paid search campaigns Facebook, is one of the most popular of all social media platforms for reaching new audiences and managing meaningful, valuable long-standing customer relationships for eCommerce growth.
Facebook advertising gives you the ability to finely target groups and types of ads to specific segments of your target market based on location, interest, age, behavior, and more. It is one of the most robust platforms in terms of offering customizability that can be leveraged to extract customer interest and intent to buy.
However, it is exactly this complexity that makes it difficult to effectively manage a Facebook advertising campaign. The scope of factors to be managed, each of which will impact the success of a given ad campaign, makes it cost-prohibitive to manage on your own – while making it cost-effective to partner with a Facebook marketing partner to ensure that your campaign is generating the type of return it should.
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Reach New Customers

Pinterest is growing, and if you’re not using it to full effect, it’s time to get on board. Pinterest has nearly 450 million active users—precisely 440 million active users by the end of 2021. Leveraging a target Pinterest campaign will help you get in front of more customers, more efficiently.
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Generating New Leads, Building Your Brand

Even customers that click on your ads and don’t convert directly are not lost. A skilled Pinterest ad services provider can use that feedback to target the ad campaign or help you develop leads. An ad campaign can also be used to help refine brand image.
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Supplement or Increase In-Store Purchases

Even businesses that don’t directly sell online can still use Pinterest to generate interest in their brands and drive foot traffic to their stores, buoying up sales. This is one of the ways digital marketing supports brick-and-mortar and local businesses. The more customers that discover a local business through Pinterest, the more that in-store traffic will benefit.
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Support Organic Marketing

Marketing efforts often complement reinforce each other. A paid advertising campaign on Pinterest can also help support organic digital marketing initiatives by increasing brand awareness or getting new products and services in front of target users.

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Precise Ad Targeting

Pinterest ads can be precisely targeted, according to demographics such as age, gender, language, age, device, and more. Audiences can also be segmented according to interest, keywords searched, ad placement, and much more. This precise targeting allows an ad campaign to be continuously optimized for ongoing improvements to ROI.
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Continuous Optimization

Skilled, experienced Pinterest ad service providers make expert use of the information furnished by users. What ads convert, when, and where can also be used to continuously optimize the campaign for performance. In the long run, an experienced ad manager can extract the greatest return on investment.
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Performance Monitoring

Our Pinterest experts closely monitor the performance of every ad campaign for minute fluctuations in user behavior and ad performance, compiling detailed reports for our customers to track the success and profitability of their campaigns.
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Industry Analysis

Expert FluidRank marketers will conduct a thorough analysis of your industry, including your close competitors, before beginning to define your buyer persona or craft your ads. That way, a campaign can start off on the right foot, generating not only useful information about user behavior but also returns.

Bottom Line: It’s Made for eCommerce

Time and time again, reports show that imagery is extremely useful and directly implicated in online shoppers’ buying decisions. Pinterest, being a visual-heavy platform, is simply ideal for visual marketing efforts, geared towards attracting attention, and for quick gratification. All it requires is some creative acumen and analytical expertise to craft an ad campaign that will capture the attention of your target audience.

How Our Pinterest Ad Agency Can Help

Managing your own Pinterest advertising campaign is absolutely possible—but comes at the price of a great investment in time and human capital. Partnering with an experienced Pinterest ad agency to take the reins can help generate the greatest returns with less resources invested. Here’s what our Pinterest ad experts can do for you.

Pinterest Ad Optimization. We never “set it and forget it” although that may be how some agencies run things. To us, good enough is never “good enough” and we’re always looking for ways to improve the performance of ad groups. We closely monitor ad performance, user behavior and targeting, in order to make minute adjustments to ad campaigns during their courses, driving down costs and pushing returns ever higher.

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Monitoring and Reporting. Our Pinterest ad experts will keep close tabs on the performance of your ad campaigns, running detail reports so our customers can follow the performance of their Pinterest ad campaigns

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Expand Brand Reach. Even a Pinterest ad campaign that generates no return is not wasted. It helps to expand brand reach, awareness, generate new leads, and get customers interested in your products. Of course, the goal is profit, but an expertly managed social media campaign offers many different types of value.

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In-Depth Consulting Services. Our Pinterest marketing experts are also adroit social media marketing experts, with experience managing Facebook and Instagram ad campaigns. We also manage other organic marketing projects for clients in diverse industries that are often running multiple campaigns simultaneously to the greatest benefit of our customers. Your project manager will always be available for consulting services to deliver you the greatest value and formulate a pathway to online growth.

The benefits of Pinterest marketing may vary by industry. If you aren’t sure how to proceed, feel free to get in touch with one of our Pinterest marketing experts and we’ll develop a strategy that’s uniquely positioned to meet your challenges and achieve your goals for online growth.

Types of Pinterest Marketing Ads and Pinterest Ad Formats

Just like with Google or Facebook advertising, there are many different types of Pinterest ad formats, including the following. Oftentimes one or more—or a combination—of these different formats will be suitable for a given Pinterest ad campaign, which our Pinterest ad experts will uncover during discovery before crafting a custom ad campaign for your business.

Standard Pin Ad

Standard pin ads look just like regular pins except they are promoted specifically to target audiences as determined by the scope of your ad campaign. They are highly trustworthy and many Pinterest users respond favorably to them.
Most importantly, if a user saves a standard pin ad, from that point forward Pinterest no longer considers it a promoted but an organic pin. Plus, if a user clicks on that saved pin, it will take them straight to your website.

Shopping Pin Ads

Shopping pins show up in a user’s feed in the same manner as a standard pin ad, and they’re great for spreading awareness and driving conversions for seasonal promotions and similar activities.
The great thing about shopping pin ads is that they can be customized with important product details that viewers can click on to learn more about your products, which is valuable for spreading information about your products, cultivating interest and encouraging sales.

Video Pin Ads

Video pin ads are a great way to capture and hold audience attention with compelling visuals, showing your process, products or services in action. Pinterest reports that users are over 50% more likely to purchase a product after seeing a video relevant to it, so video ads, when properly crafted and targeted, can be an excellent way to reach new clients. They also give you an opportunity to spread brand awareness and catch attention by showing how your products can be used.

Carousel Pin Ads

Carousel pin ads are visually very similar to standard promoted pin ads, except a single ad will have several images known as cards that interested viewers can swipe through to learn more about your products.
Carousel cards can be customized with their own images, descriptions and titles and do not need to be linked back to the same page on your website. That means that with one single carousel pin ad you can link to multiple different products or categories. These are great for complementary products or product lines where you’d like to promote products together to improve cross-selling opportunities. They’re also great for showcasing the different ways in which a single product can be used—all in one ad format.

App Install Pins

For businesses that sell digital products or software like apps, App Install Pin Ads have a great deal of potential. These ads encourage users to download apps right from the Pin ad, all without the need to leave Pinterest. Granted, these Pin ads have a very strictly defined set of criteria that they must meet in order to be effective, but for the markets for which they are designed, they can be highly effective—more effective than other types of promoted Pin ads.
Oftentimes it is not one single Pin ad format that will suit a business best, but a delicate balance of different formats that will generate the most appreciable returns for any business that wishes to advertise on Pinterest.
Our Pinterest advertising experts have one goal: effective campaigns for their clients. Templating is not in our DNA. We’ll research your industry, your competitors and your customers before suggesting a series of ad formats that we believe will best suit your goals, before crafting campaigns that we will continuously monitor for ongoing success.

What Is Pinterest Ad Optimization: Pinterest Monitoring and Reporting

While any business owner can create a Pinterest account and start advertising on Pinterest, success is not built into the attempt. In order to engage in effective targeting, craft attractive ads, and improve the performance of each ad group, it’s necessary to generate insights through continuous monitoring and reporting.

Pinterest Ads Manager

The great thing about digital marketing is that it is so easy for experienced marketers to keep close watch over so many moving parts and analyze them in great detail. There is far less data lost, if any, in digital marketing when compared by traditional means.
The fact that so much data can be analyzed and gathered so efficiently makes it very easy for marketers to follow the trends of each Pinterest ad campaign and make adjustments as necessary throughout the course of the campaign.
A skilled Pinterest expert will closely monitor the following metrics through Pinterest ad metrics in order to suggest meaningful changes throughout the course of a campaign.

Ad Impressions

Impressions give the number of times your ads showed up on a user’s screen and is roughly equivalent to how many times your ad was actually “seen.” This number can tell you a lot about the performance of a campaign. For example, it gives you an estimate of your overall brand reach, but user behavior in response to those impressions is even more valuable. Users that click through, investigate your pin and then buy your products and services indicate a well-targeted, well-crafted, effective ad—but high impressions followed by low clicks, or a high bounce after click-through can indicate issues that an expert Pinterest services provider can rectify.

Click-Through-Rate (CTR)

Click-through-Rate is the percentage of users that actually click on your Pinterest ads and connotes a measure of interest in your ads. However, Pinterest, like Google, charges for click-through, so ads that don’t convert end up costing money.  The goal is not simply to get users interested enough in your ads to click on them. That is half of the end game, the other half being directing users to optimized landing pages that encourage and stimulate conversions. Pinterest ad experts will closely monitor the click-through rate of an ad, taking into account user behavior based on a variety of qualifiers, before adjusting the ads as necessary.

Outbound Clicks

Outbound clicks are similar to click-through, except outbound clicks specifically take users to a location off of Pinterest, such as an eCommerce website. Outbound clicks are a vital metric to track because they can correspond to sales only on your website. Pinterest can also be used as a lead generation tool, since promoted pins can effectively serve as PPC ads that funnel potentially interested traffic to your website. Outbound clicks can also give an indication of how much interest your ads generated—that is, if users were interested enough to leave the pin and visit your website.

Cost-per-Acquisition (CPA)

Cost-per-acquisition gives a relative average of the cost per each customer gained, taking into account spend on the ad campaign as well as campaign performance. Speaking generaly, the lower the cost per acquisition, the leaner the campaign. However, it is possible to scale revenue with extra spend, sometimes warranting additional ad spend to generate higher gross sales to offset it. Therefore sometimes higher cost-per-acquisition is valuable if it results in net growth. Although low cost-per-acquisition is usually seen as a good thing, but it takes a Pinterest advertising services specialist to read the fine details in performance.

Conversion Rate

Conversion Rate A tool known as Pinterest tag enables Pinterest ad specialists to follow user behavior very closely, watching actions like adding to cart and checking out. Most ad managers define conversions as when an interested member of the target audience completes a purchase on an eCommerce website and becomes a paying customer. Conversions in the form of sales are the ultimate metric that relays the effectiveness of a Pinterest ad—whether or not an impression led to a sale. Changes in these figures will be closely monitored by a Pinterest ads manager during the course of a campaign.

Total Ad Spend

Total ad spend, in and of itself, is not necessarily a useful piece of information. It tells you how much you have spent up to the present, enabling you to make budgeting decisions—but what it enables you to determine in part is your return on ad spend, which is a measure of how much you get earn-back for every dollar spent. A Pinterest ads manager can use this raw information in conjunction with other metrics to deliver figures on the overall performance and profitability of a Pinterest ad campaign.

ROAS

Return on ad spend, or ROAS, is how much you make back for every dollar you invest into a Pinterest ad campaign. The thing about ROAS can be low or high regardless of how much you actually spend on a campaign, but the higher it is, the better the campaign is performing in terms of efficiency. Return on ad spend is one of the most vital metrics to follow because it tells you not only that you profited, but how effectively your investment turned a profit. The good news is that Pinterest consistently enables very high figures for return on ad spend—especially when the campaign is managed by experienced Pinterest marketers.

Additional Pinterest Ad Optimizations

One of the great things about Pinterest Ads Manager is that you can establish very fine targeting criteria so that you can display your ads to only the most interested members of your target audience. Pinterest Ads Manager will allow you to establish very closely defined criteria in league with the following in order to help your Pinterest ad campaign generate the greatest returns.
Device Targeting. Audiences can also be targeted according to device. Naturally, Pinterest is optimized for mobile users, but device targeting will still help ensure your ads populate primarily (or only) where they will be best received. This is something on which our Pinterest ads project managers will keep close watch, making adjustments as and where necessary.
Defining Audiences. Pinterest Ads Manager allows you to set four main categories or audiences: visitors that have already been to your site, audiences that you can define manually by uploading profiles, an engagement audience, based around audiences that have interacted with a pin from confirmed domains, and “actalike audiences” that are similar to the above in some way or other.
In addition to targeting according to the above specifications, you can also set criteria for client interests insomuch as they are associated with your pins, as well as to certain keywords. By defining audiences around certain interests, keywords and search terms, you can help ensure that your ads are only served to those audiences most closely aligned with your ideal buyer persona.
Geographic Targeting. Like so many other advertising platforms, Pinterest also enables you to target according to geographic location. This is critically important in markets in which demand is location bound as well as for brick and mortar operations that only serve a bound geographic location.
Setting the targeting is easy enough, but continuous marketing of ad performance trends is much more time-consuming but as important if not moreso than the initial setup. Our project managers will monitor your campaign for performance based on geographic targeting and make adjustments throughout the course of the campaign as necessary.
A/B Testing. Sometimes preliminary targeting is good enough but not excellent, and unfortunately, sometimes monitoring user behavior is the only way to gather the information necessary to make the beneficial adjustments to your Pinterest campaign.
Sometimes there’s no way to predict what user behavior really will be, in which case you actually need to watch user behavior. To do that, you must perform a series of A/B tests with your Pinterest ads. The one that performs better is the one you proceed with, after which point you continue to A/B test. In this manner, your ads will continue to approach the “ideal” format and version, from the taste and perspective of your target audience.
If it seems like there are a lot of moving parts—it’s because there are. You can put in the time and effort on your own or you can work with our team of social media advertising experts in order to optimize your campaign during its course.
Our Pinterest experts will keep our eye on the daily pulse of your campaign, making fine adjustments to it in accordance with ad performance and customer behavior, ensuring that your ad campaigns are continuously improving on themselves. Our goal for all of our customers is to drive ROAS as high as possible—ensuring that for every dollar you spend, you earn the greatest return.

Developing a Pinterest Ads Marketing Campaign

Pinterest ad manager makes it not only easy but relatively straightforward for nearly anyone to start advertising on Pinterest right away. However, positioning an ad campaign for success is not impulsive, but calculated and carefully crafted. Here’s how our Pinterest ads experts do it.

Industry Analysis and Discovery

Positing a Pinterest ad campaign for success starts with an industry deep dive. Our marketing experts need to know everything they can about your business, its core competencies, its buyer persona and its current positioning before they can begin to craft actual ads.
We also allot a significant portion of time to industry and competitor research. No business is an island unto itself; each industry is a complex dance of supplying competitors and demanding consumers, and keying in on an untapped market opportunity is often as advantageous as leveraging existing core competencies.

Pinterest Ad Development & Landing Page Optimization

Once we’ve developed a detailed buyer persona, our experienced social media content creators will draft a series of Pinterest ads utilizing a mix of formats that will promise the greatest returns. Our teams will work very closely and cross-functionally to key into your brand’s voice and image in order to produce highly effective, visually appealing, closely brand-aligned ad formats that will be used to capture audience interest, encouraging engagement, including clicks and conversions.

Pinterest Ad Optimization

Even after our content creators have produced visually showstopping Pinterest ads and launched them, the project has only just gotten underway. By closely monitoring user engagement and behavior on a granular basis, our Pinterest ads specialists will adjust targeting so that your ads only display when and where they are likely to result in the highest interest and conversions.

Detailed Reporting

Transparency is the key to a successful agency-client relationship, and communication and reporting are big components of that. Our project managers will compile detailed, ongoing reports for your Pinterest ad campaign, showcasing the key user behavior metrics with respect to ad groups and specific time periods.
Most importantly, you will be assigned a dedicated Pinterest Ads project manager with whom you can consult when and as needed if you should ever have any questions associated with the performance or implementation of your Pinterest marketing campaign.

Developing a Plan for Pinterest Advertising Services

Choosing a Partner, Strategic Planning, and Supporting Services

Evaluating and Selecting a Partner, Strategic Planning, and Supporting Services

Choosing the right partner for paid social media advertising services is one of the most important decisions you can make, and it is critical to success.
It’s vital to work with a partner that is deeply familiar with the advertising platform, leverages the talent of experienced digital marketing professionals, and stands on a history of success.

Since 2018, FluidRank has been developing extremely successful organic and paid marketing strategies for customers in a wide range of industries. We’re ready to get to know your customers and to pitch them Pinterest ads they will love—are you ready?

Getting Started with Pinterest Marketing

Each and every social media marketing campaign—not just Pinterest advertising—entails a lot of moving parts and no two are the same. In order to determine the scope of a project that will help you meet your unique goals, please get in touch with our social media marketers at 404-446-2632.

Support Your Pinterest PPC Campaign with Organic Social Media Management

Not all effective social media strategies involve paid marketing—others are organic. In fact, organic reach is a huge indicator of the success of of a brand or a business, and organic impressions are often trusted as much or more than those that are promoted.

Organic social media management can also support the effects of your paid social media marketing campaigns, improving the likelihood of boosting impressions and brand reach. In addition to Pinterest ads, we also offer organic Facebook, Instagram and other social media management services to improve customer communication and engagement.

Throw the one-two combo of organic and paid social media management with a custom-built marketing strategy through FluidRank

Develop a Holistic Digital Marketing Strategy

As effective as social media marketing can be at reaching online customers around the world, it is still only one aspect of digital marketing. There are countless other forms of paid and organic digital marketing that can be used to reach customers, many of which are offered by FluidRank.

In addition to Pinterest ad services, we also offer Facebook and Instagram advertising services that can be used to bolster and improve the results of dedicated organic marketing campaigns.

Organic marketing efforts can help your online business rank more effectively in the search results, offsetting your dependence on paid avenues of traffic generation and improving your brand reach. In addition, customers tend to trust organic listings more than those that are promoted. Moreover, organic marketing strategies like email marketing and content marketing can be immensely effective with respect to retargeting, customer retention, encouraging engagement and improving the customer experience.
Your FluidRank project manager will work closely with you in order to develop a holistic marketing strategy with interrelated components that support each others’ initiatives. It all starts with a call to us at 4044462632. Get in touch with one of our experts today and start attracting new customers!

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Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at BohoPink.com for the latest styles and trends.

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Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.

TYPE: BLOG CONTENT

Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]

TYPE: AUGMENTED BLOG CONTENT

Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.

TYPE: OFFSITE CONTENT

Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.