Steel Root Decor

Steel Roots Decor

We are a customized steel manufacturing company inspired by design and relentless innovation to bring a level of quality unprecedented to what’s been seen in steel decoration. We are proudly veteran owned and operated and 100% manufactured in the United States.

Steel Root Decor
Steel Root Decor

Challenges

– Steel Roots Decor’s business model requires a highly interactive website that shows the customization of their products to the end user prior to purchase. Additionally site speed was a very big issue with some page load speeds over 20 seconds. Last sales and marketing efforts weren’t aligned with their target market to increase sales and conversions.

Implementation

– A newly built magento website with an interactive design studio has been in development and is nearing completion stage. Shopify was completely optimized and scripts were removed (over 3 megabytes worth) reducing the page size and thus load time was reduce to below the industry standard. A complete analytical assessment was done to align the brand with their target audience. A national SEO campaign was launched to gain more rankings. A complete review of their FB ads and pixel data provided some valuable insight and we adjusted their campaigns accordingly.

Results

– They are now ranking for over 28 keywords nationally, and sales went from $13,000.00 to over $100.000 per month. This has allowed the business to become a stable player in their industry and target more customers alike.

Steel Root Decor
Steel Root Decor

Challenges

– Steel Roots Decor’s business model requires a highly interactive website that shows the customization of their products to the end user prior to purchase. Additionally site speed was a very big issue with some page load speeds over 20 seconds. Last sales and marketing efforts weren’t aligned with their target market to increase sales and conversions.

Implementation

– A newly built magento website with an interactive design studio has been in development and is nearing completion stage. Shopify was completely optimized and scripts were removed (over 3 megabytes worth) reducing the page size and thus load time was reduce to below the industry standard. A complete analytical assessment was done to align the brand with their target audience. A national SEO campaign was launched to gain more rankings. A complete review of their FB ads and pixel data provided some valuable insight and we adjusted their campaigns accordingly.

Results

– They are now ranking for over 28 keywords nationally, and sales went from $13,000.00 to over $100.000 per month. This has allowed the business to become a stable player in their industry and target more customers alike.

Steel Root Decor
Steel Root Decor

Challenges

– Steel Roots Decor’s business model requires a highly interactive website that shows the customization of their products to the end user prior to purchase. Additionally site speed was a very big issue with some page load speeds over 20 seconds. Last sales and marketing efforts weren’t aligned with their target market to increase sales and conversions.

Implementation

– A newly built magento website with an interactive design studio has been in development and is nearing completion stage. Shopify was completely optimized and scripts were removed (over 3 megabytes worth) reducing the page size and thus load time was reduce to below the industry standard. A complete analytical assessment was done to align the brand with their target audience. A national SEO campaign was launched to gain more rankings. A complete review of their FB ads and pixel data provided some valuable insight and we adjusted their campaigns accordingly.

Results

– They are now ranking for over 28 keywords nationally, and sales went from $13,000.00 to over $100.000 per month. This has allowed the business to become a stable player in their industry and target more customers alike.

Steel Root Decor
Steel Root Decor

Challenges

– Steel Roots Decor’s business model requires a highly interactive website that shows the customization of their products to the end user prior to purchase. Additionally site speed was a very big issue with some page load speeds over 20 seconds. Last sales and marketing efforts weren’t aligned with their target market to increase sales and conversions.

Implementation

– A newly built magento website with an interactive design studio has been in development and is nearing completion stage. Shopify was completely optimized and scripts were removed (over 3 megabytes worth) reducing the page size and thus load time was reduce to below the industry standard. A complete analytical assessment was done to align the brand with their target audience. A national SEO campaign was launched to gain more rankings. A complete review of their FB ads and pixel data provided some valuable insight and we adjusted their campaigns accordingly.

Results

– They are now ranking for over 28 keywords nationally, and sales went from $13,000.00 to over $100.000 per month. This has allowed the business to become a stable player in their industry and target more customers alike.

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