eCommerce Redefined™
eCommerce Redefined™

PPC Lead Generation

Drive More Traffic to Your Business Through PPC Lead Generation

eCommerce PPC Campaigns That Get Results

Our PPC strategy implements the following services

Campaign Strategy & Execution
Keyword Research & Development
Remarketing, Display, Youtube & Shopping
Conversions & ROI Tracking
Unique Ad Creation & A/B Testing
Account PPC Management & Reporting

Sample PPC by Industry





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Businesses that invest money into a PPC strategy as a part of their overarching digital marketing strategy usually have one goal – to get users to click through their ads and convert into paying customers.
That said, the operative word is almost, because not every PPC campaign has the ultimate aim of converting a click into a purchase. In fact, some businesses and other organizations maintain an online presence for purposes of outreach, customer relationship management, or lead generation, and can’t even conduct sales online.
For these organizations, a PPC strategy is not simply about reaching customers and hopefully generationing sales. It’s about using PPC for lead generation.

PPC for Lead Generation

PPC advertising might be ultimately about generating a mix of display ads, search ads and shopping ads, among others, with the intent of concluding sales. However, not every visitor to a website will convert the first time around, and some conversions will not occur until a business understands how users behave in order to optimize their pages for user engagement and conversions.
Depending on the specifics of your website, how your users interact with it may dictate what steps you need to take in order to encourage conversion so that your visitors will take the desired actions.
A website visitor may someday become a visitor to your brick-and-mortar store, a reader of your newsletter, or a religious user of your online services – provided you’re able to properly track user behavior to furnish them with the resources they’re looking for in the first place.

Types of Lead Capturing Efforts

PPC advertising might be ultimately about generating a mix of display ads, search ads and shopping ads, among others, with the intent of concluding sales. However, not every visitor to a website will convert the first time around, and some conversions will not occur until a business understands how users behave in order to optimize their pages for user engagement and conversions.
PPC lead gen strategies still hinge on some of the best, proven practices for PPC campaigns overall, like the drafting of attractive, attention-grabbing PPC ad copy, ensuring that your ad groups are well targeted and that your ads display for the best-targeted search queries. However, using PPC for lead generation will bring a few new elements into play.

CallRail and Conversation Intelligence

A PPC campaign does not work alone, and your ads, as well as how visitors interact with them, can provide you with highly valuable insight into consumer behavior. From this data, you can extrapolate valuable information to help you better quality leads, and better target your campaign.
But your ads are not the only component of a PPC campaign, and contain extensions that can help you better understand, and therefore better qualify, your leads. For example, mobile ads are compatible with a special platform known as CallRail, an app that can provide conversation tracking and analysis for calls placed through the call extensions associated with those ads.
It all boils down to more insight into the leads your ads are generating, and a better understanding of consumer behavior and expectations.
CallRail provides what is known as conversation intelligence, a special form of artificial intelligence that observes and then analyzes the calls that pass between your staff and calls that come in from prospective leads.
Lead Quality Insights: Keyword Scanning. One aspect of the value of CallRail is that it listens to calls as they come in and scans them for potential keywords that are being used by the caller. This can give you some truly valuable insight into what keywords, and potentially what search terms, are in the minds of your customers, and can bridge the gap between their expectations and what you assume their expectations to be.
Most importantly, aggregating the trends of keywords used by your target audience is almost like having keyword research performed for you. CallRail tracks the keywords and phrases used by your actual leads – so you don’t need to do any guesswork about volume or intent.
Bridging the Gap Between Your Team and Customer Expectations. CallRail doesn’t just listen in on calls for the benefit of distilling valuable items of information from what your potential customers are saying. It also listens carefully to how your staff present information so you can gather some insight into any disparities that may exist.
For example, it could be the case that your sales team is using keywords or jargon that are not well aligned with your customers’ choice of phrasing, or terms that seem to confuse them. This would not be apparent without the insight of a third listener – CallRails’ conversation intelligence.
Identifying Opportunity through Customer Needs. CallRail compiles not only quantitative information but also qualitative information that can help a business fine tune its PPC strategy, but which can also be valuable for all other aspects of its overall marketing strategy.
For example, CallRail’s Conversation Intelligence can identify frequently asked questions, or common trends or problems experienced by your target customers, giving a business the ability to adopt a new positioning strategy to meet them.
Compiling data from customer calls, and then comparing these trends to call history, CallRail can be a vital asset in your arsenal, and one by which you can continuously improve not only the targeting of your ads, but also the approaches taken by your sales staff and the overall positioning employed by your product management team.
Keying in on Frequently Asked Questions. Another prime benefit of CallRail’s Conversation Intelligence is that it can track, record and analyze your customer’s frequently asked questions. This is one of the application’s most valuable features, enabling your organization to get direct insight into not only what the majority of your customers want.
Getting a better understanding of what your customers don’t know and seek to know will enable your staff to better approach their engagements with prospective leads, furnishing them with the information they will ultimately need to become customers.

Other Forms of Conversions Besides Sales

Using PPC for lead generation can be executed under the pretense that all leads eventually will be converted into sales, but sales are only one form of conversion, and not all PPC campaigns are engineered to drive sales.
Some PPC campaigns have different objectives and are intended to drive different types of conversions, including some of the following.
Form and Contact Information Submissions.
Valuable, lasting relationships with customers can be forged without an initial sale. Getting visitors to your website to fill out contact forms can be a highly valuable lead generation strategy. It will help your organization develop a list of potential leads that are, at minimum, interested in your leads and services, and their contact information is the first stage to presenting them with the right services to conclude a sale.
Signing Up for a Newsletter or Other Programs. If a readership powers conversions for your business, then your ultimate goal might be to generate subscribers to a mailing list or a blog. Even if your PPC campaign’s ultimate goal is not to drive sales, you can still use it as a viable resource for encouraging newsletter subscription or readership.
While the campaign itself might not result in conversions in the form of sales, building a mailing list has the potential to allow you to build a lasting customer base and extract more value by forging long term relationships with customers that will convert again and again instead of continuously shopping around.
Content Consumption and Downloads. Businesses that lean heavily on the content they provide their customers might also consider the download of materials like PDFs, guides, white papers and more to be a valuable conversion or a lead generation strategy. This is especially true if visitors trade valuable information like email addresses, phone numbers or other identifiers in exchange for the content or any promotions associated with it.
A PPC campaign can expand your company’s brand awareness while bringing in new viewers and readers, especially if it is positioned well with their expectations. Our ad campaign strategists engage in continuous A/B testing and campaign performance monitoring to ensure that the best performing ads are displayed and that they capture the attention of your target market.
Formal Quote Requests. Some businesses that do not actually conclude sales online rely on their websites to offer quotes and proposals in order to generate leads. For example, if your website only serves as a conduit for providing quotes for services that need to be rendered physically or in person, you still need visitors to get to your site.
A properly optimized and executed PPC campaign can serve as a lead generation tool to encourage users to navigate through your website, even submitting formal requests for proposals or quotes. With analysts tracking visitors’ every move, you can garner valuable insight for the purposes of conversion rate optimization to improve the performance of your campaign and generate new leads.
Appointment Setting. You may notice that some medical offices and car dealerships engage in PPC campaigns, but you can’t complete a doctor’s visit online, and most people still prefer the real life experience of a test ride. Why, then, put the money into PPC instead of some other lead generation strategy?
Simply put, it is overwhelmingly effective when put to the purpose of capturing leads. A PPC campaign can result in higher traffic to a website, some of which feature functionality that enables online appointment setting. This can turn call-shy potential leads into actual customers, and it all starts with a successful PPC campaign.

Google Tag Manager and Tracking User Behavior

While Google Analytics is useful for conducting thorough reporting associated with a specific website, Google Tag Manager enables you to track the performance of various websites and applications and share data across them. In this manner, Google Tag Manager streamlines the management of multiple channels of data and allows you to track user behavior across them.
This is highly valuable for businesses that operate more than one website, especially if those websites are interlinked in some way and users interact with both of them. It can also be highly beneficial for tracking the performance of various social media platforms as well as advertising campaigns associated with them.
Setting up Google Tag Manager can provide you with extremely valuable insight into consumer behavior which you can then apply to your lead generation strategies, including your PPC campaign. Cross functional visibility into the behavior associated with visitors to each of your platforms may show you where their interests and intents lie, enabling you to make adjustments to your site design and digital marketing campaigns to capture the leads and conversions your business needs to thrive.

Industries Served

PPC for lead generation is useful for a wide range of industries, including many traditional channels as well as others that provide services that can only be offered in person. Among the many industries for which PPC lead gen can be a highly valuable aspect of digital marketing are the following.

Medical. Doctor’s offices and many other medical, dental and physical therapy practices (among others) run ongoing PPC marketing campaigns, despite the fact that their services and treatment must be offered in person. The reason is simple: brand awareness for the practice equates to a new stream of potential patients to the medical practice.

Real estate. A formal sale of real estate cannot be conducted online, nor can a home visit or an inspection. These require close, physical examination of properties as well as witnesses, legal representation and more. However, real estate agents, like doctors, often run PPC campaigns as a lead generation strategy. The more local leads that know about a real estate practice, the likelier they are to become patrons.

Business to business operations. Business to business, or B2B, operations, often require lengthy proposals and a lot of back and forth communication before a deal can be cut. Still, all customers started out as strangers at one point, and procurement can’t do its job without an idea of where to start. If your business has a strictly B2B focus, you can generate new leads and steal brand reach from your competitors by executing a properly devised PPC marketing campaign.

Law. Law requires research, consultation and trial, some of which can be conducted remotely. Not all of it can, however, which makes the need for face-to-face interactions a resolute imperative. With that said, law offices rely on a steady influx of clients, and for that a local, highly targeted PPC lead gen strategy can reap large rewards.

Retail. Even in 2021, there are still some retail operations that have no legitimate online presence, or any online avenue by which to conduct sales. That said, an overwhelming figure of monthly searches end with the term “near me,” indicating that consumers are not only looking for local, brick and mortar businesses, but that they are willing to patronize them. It also means that a local PPC lead generation strategy can be the key to success in outcompeting your local competitors. If you show up in the search results and they don’t, you are likely to win business.

Food service and restaurants. There is no remote food service, and it is one of the industries that must still render physical services. However, the same factors that make a PPC lead generation strategy valuable for retail operations make them highly valuable for food service providers and restaurants. The inclusion of “near me” in search queries leaves a lot of potential market share for the food service industry to capture.

Miscellaneous services. Whatever services your organization renders, if they cannot be conducted remotely, or if you face a lot of competition in your local corner of the market, a PPC strategy for lead generation can result in more leads and ultimately more conversions. Executed properly, it can also lead to longer lasting relationships and greater customer lifetime value from your clients.

Custom Development and PPC Lead Generation

Ensuring a quality user experience while using PPC for lead generation is also a must, since prospective leads will bounce before giving a chance to trade information in the event their expectations have not been met.
Years of experience in digital marketing, design and development have lent us the insight necessary to see right through user behavior, analyzing every move in order to develop custom landing pages that attract and engage customers.

Landing page development

One of the most pronounced aspects of PPC for lead gen is ensuring that the landing pages to which your ads send clicks are optimized for the user experience and for expectations. A high bounce rate may indicate that something is off with either the ad copy or the landing page.
Our developers will work hand in hand with our digital marketing team to ensure that your landing pages are expertly aligned with your ad copy and the expectations of your target market, either redesigning and developing them as necessary or even providing brand new pages to attract and hold the attention of visitors.

Form development

Form development is another critical aspect of a successful marketing campaign, specifically with respect to lead generation strategies. Users will often be willing to submit valuable personal information, including contact information, if they feel they can derive value from it.
Whether you’re offering a discount incentive or simply want people to leave their contact information so they can join your newsletter, our team of digital marketers, developers and designers will craft forms that capture attention and encourage user participation and submission.

Active Conversion Rate Optimization

Conversion rate optimization, or CRO, is a term that can be applied to a collective of practices that are all geared toward fostering conversions. Whether the conversion is a sale, a form submission, or the download of a white paper or a PDF, active conversion rate optimization is the set of practices that will result in more of them.
It involves but is not limited to landing page and form development, but also copy creation, defining and setting new ad groups, making continuous optimizations to the performance of an ad campaign based on user behavior (both expected and gathered during the course of the campaign) and much more.
Practices such as A/B testing also fall under the purview of conversion rate optimization, as their purpose is to continue to enhance the performance of some digital marketing initiatives. In this space, it specifically refers to encouraging and cultivating new leads.
If you’re interested in learning more about how our analysts develop suggestions and implement solutions regarding CRO, please get in touch with one of our PPC specialists.

Start with a Free eCommerce PPC Audit!

Beginning a PPC lead generation campaign involves a lot of variables and question marks, but we can help answer a lot of them. If you don’t know where to start or would like to gather additional data before making concrete decisions, start with a free eCommerce PPC audit by FluidRank.

Get a Free PPC Audit Now

It involves but is not limited to landing page and form development, but also copy creation, defining and setting new ad groups, making continuous optimizations to the performance of an ad campaign based on user behavior (both expected and gathered during the course of the campaign) and much more.
Practices such as A/B testing also fall under the purview of conversion rate optimization, as their purpose is to continue to enhance the performance of some digital marketing initiatives. In this space, it specifically refers to encouraging and cultivating new leads.
If you’re interested in learning more about how our analysts develop suggestions and implement solutions regarding CRO, please get in touch with one of our PPC specialists.
A free eCommerce PPC audit will give you actual, analytical insight into the performance of any current PPC campaigns you are running as well as the behavior of users that interact with it. It will furnish you with valuable information on how you can improve the health of your campaign as well as where specific improvements can be made to generate the desired results. If you are specifically looking for relevant, current information for how to adjust a current PPC campaign to serve as a lead generation tool, a PPC audit will lend you information you can use along with the help of our expert digital marketing team in order to achieve that goal.

Whether you’re just starting out or would like to learn more about how you can improve your standing campaign, get in touch with our PPC experts at 4044462632 today. Let us know about your current situation, your goals, and we’ll help you get there.


Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at for the latest styles and trends.


Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.


Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]


Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.


Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.