- Design + Build
PPC advertising might be ultimately about generating a mix of display ads, search ads and shopping ads, among others, with the intent of concluding sales. However, not every visitor to a website will convert the first time around, and some conversions will not occur until a business understands how users behave in order to optimize their pages for user engagement and conversions.
Ensuring a quality user experience while using PPC for lead generation is also a must, since prospective leads will bounce before giving a chance to trade information in the event their expectations have not been met. Years of experience in digital marketing, design and development have lent us the insight necessary to see right through user behavior, analyzing every move in order to develop custom landing pages that attract and engage customers.
Beginning a PPC lead generation campaign involves a lot of variables and question marks, but we can help answer a lot of them. If you don’t know where to start or would like to gather additional data before making concrete decisions, start with a free eCommerce PPC audit by FluidRank.