eCommerce Redefined™
eCommerce Redefined™

PPC Process

FluidRank's PPC Process

Specialized Support On These Partner Platforms


BigCommerce Preferred Partner

You already have an aesthetically pleasing and functional BigCommerce store, showcasing all your products and services. However, traffic is only slowly trickling in and despite your best efforts, the competition is still outperforming you. This is an unfortunate reality for many online businesses. Luckily for you, you came to the right place. Fluidrank is a Preferred BigCommerce Partner because of our continued dedication to generating results for clients and helping them achieve their online goals. We employ a team of expert BigCommerce SEO specialists who will not only help you optimize for technical SEO, but also create the perfect BigCommerce SEO campaign that puts your website ahead of the competition and delivers increases in organic traffic, conversions, and revenue. Let our team of BigCommerce web designers optimize your website and design a custom keyword, content, and lead generation strategy that will bring unprecedented results for your business and brand.

Shopify+ Partner

Reaching the status of Certified Shopify + Partner is not something that happens overnight. You need proven technical expertise and a solid commitment to providing objective results for your partners using the Shopify platform. Fluidrank is a professional eCommerce marketing agency that possesses the technical expertise needed to build a meticulously designed and functional website and amazing Shopify SEO strategies that are backed by results. Our Shopify SEO experts constantly develop comprehensive keyword strategies and generate top-of-the-line content that organically attracts leads and backlinks for dozens of select partners around the world. We are proud to be one of the few Shopify + Partners in the nation and one of the best eCommerce digital marketing agencies and web designers for Shopify stores.

Other Platforms


Our Technology Partners

FluidRank eCommerce Services


1. Keyword Research


The foundation of any successful PPC campaign is the keywords that the ads are based around. In that regard, we begin each campaign by going through a meticulous keyword selection process based on input we receive from you, as well as our own in-depth research that takes into account important factors like location, industry, budget, and sales goals. We use a careful combination of broad, exact, and phrase match keywords in order to maximize your ROI and improve the overall value of your campaign.

Our primary focus when performing our PPC keyword research is to improve reach and exposure while getting the most out of your budget. We look into the competitiveness of each keyword, as well as user search intent, to determine whether or not they are worth targeting based on your specific campaign goals.

Once we are satisfied that we have put together a list of keywords that will drive results, we further refine the list of keywords with your feedback. We make sure that the keywords are not only effective but are also perfectly aligned with your brand messaging.


Once your keywords are chosen and we move into the next phase of the process, there will still be opportunities to adjust the keyword list down the road. It’s important to note that we will implement changes to keywords as needed in order to improve the campaign and keep it headed on the right track. Adapting to industry trends or taking advantage of new opportunities is part of what sets the 1Digital® process apart. We are agile when it comes to spotting ways to improve ROI and will make recommendations throughout the life of a campaign in order to get the desired results.


2. Ad Creation


Once we have agreed on the keywords, we move right into the ad creation process. During this phase of the campaign, we take the information you have provided to us in regards to your business and audience, as well as our own research, and pair it with proven PPC best practices, in order to craft enticing and informative ad copy.

While the keywords that we are using in the campaign play a large role in the creation of the ads, they aren’t the only focus. Here our primary goal is to qualify your audience, through the strategic use of certain key phrases and different styles of writing. The ads that we develop are designed not only to get clicks but deter buyers that wouldn’t be a good fit, thereby helping to improve ROI and get the most out of your ad budget.

SEO keywords are also taken into consideration, as they influence the relevancy score of ads and can help boost the overall performance of the campaign. Our PPC experts know how to pepper in the proper mix of PPC and SEO keywords while creating ad copy that sounds natural and will entice just the right users to take action.


After we are satisfied with the ad variants we have created for you, your PPC Project Manager will notify you in your Teamwork project that it is time for review. We will share with you a document that contains the ad copy so that you can review it and recommend changes as needed. While we are fully confident that the copy we write will generate results, we also want to ensure that the ad itself is completely on brand and does not contain any factual errors or inconsistencies that only you as the business owner would catch.

After review, if you would like us to make changes, we will take your feedback into consideration for a second round of writing, where we will refine the copy if necessary. If no revisions are needed, you can simply notify us in Podio or by email that the copy has the green light, so we can move onto the next step of the process.


3. Landing Page Development


No matter how well-made an ad is, it’s only as effective as its landing page. Our PPC process includes a lot more than mere ad creation, as the next phase of the process involves making sure that the chosen landing pages are properly optimized and relevant to the ads we are creating and the overarching goals of the campaign itself.

It is our job to work with you to make sure that a campaign is firing on all cylinders and that it will get great results. One of the areas where many PPC campaigns fail is in the landing page selection, or the page that an ad points to when a user clicks on it. You need to make sure that this page not only looks good but that it makes sense in light of the campaign goals.

Once we have selected the keywords and crafted the actual ad copy, we will go in and make sure that the landing page or pages that have been selected for the campaign meet our standards in terms of PPC success. If we take note of glaring issues, such as a lack of a proper call to action, or page content that simply does not make sense, we will make professional recommendations about the direction of the campaign. Specifically, we will look over your website and offer a new and more appropriate suggestion for each ad variant as needed.


You may already have a rock-solid sales page or product category in mind that you want to push traffic to, and that’s okay. We don’t always make recommendations. We won’t progress with the campaign or expend any of the campaign budget without first making sure that the landing page has conversion potential. After we have made any necessary recommendations and a suitable landing page has been chosen, we will confirm this with you and move onto the next phase.


4. Account Setup


To achieve maximum visibility within the scope of any PPC campaign’s budget, the account needs to be set up properly, with careful attention to such details as the devices that are being targeted, different time zones, and other audience elements.

Here at FluidRank, our account management and budget control setup process is comprehensive and plays a vital role in the success of your campaign. We understand that to fully leverage the power of platforms such as Google and Bing, you need to make full use of the targeting capabilities that are available.

User behavior and shopping trends differ depending on the device, time of the day, industry, age of the shopper, and so on. Depending on your budget and specific campaign goals, we hand-tailor each and every ad set to behave within certain parameters in order to increase effectiveness and improve the likelihood that we will reach the target audience.


Before the click-thru rate and success of an ad can even be calculated, you first have to succeed in getting your ad in front of as many eyes as possible. Just because you put together an ad using a platform such as Google or Bing, and pay money to launch your ad, doesn’t mean that the ad will be served properly unless the campaign is properly managed and the right parameters are set.

In this stage of the campaign, we go through a meticulous process to ensure that your ads get seen by as many people as possible within the scope of your budget. This is done by deep diving into your industry, the cities we are targeting and what time zones those cities are in, and an array of other demographics and audience criteria.

Our goal in this phase of the PPC process is to ensure that your ad gets displayed as much as possible and to the right people who have the highest likelihood of clicking on your ad and converting.


5. Tracking, Installation, and Testing


Part of achieving success with PPC is understanding how to properly track user behavior and then respond to the data we collect. At FluidRank, our PPC campaigns are not static, and we do not subscribe to the “set it and forget it” style of ad management. We implement various forms of goal tracking and respond accordingly based on the data we receive over the length of a campaign.

As a campaign is first launched, we will make sure the proper tracking codes are in place and that we are monitoring the correct data. For instance, we may install codes that record when users abandon the cart or make a phone call. By segmenting the audience properly and collecting useful data, we can refine the campaign and accomplish certain sales goals, thereby increasing the efficiency of your ad spend.


Over the span of a campaign, we will likely add additional forms of goal tracking depending on what we are trying to accomplish with the campaign or if we need to collect a certain kind of data in order to stay agile and make the appropriate adjustments for a particular ad set. As a campaign gets off the ground, we closely monitor any sales that come in, and other user behaviors, to determine whether or not additional tracking is necessary or what kinds of testing need to be done in order to generate better performance from the campaign.

When we spot areas where additional goal tracking can be implemented, we will always communicate these findings with you in Teamwork and/or in our biweekly reports.


Campaign Launch


The launch phase of our PPC process involves setting the specific bids based on the industry research we have performed, the current ad spend, and how aggressive we want to be, and then pushing those ads live. Note that we only proceed to this step once we have the OK from you that your ads look the way you want with the right landing pages and products, and that we have set appropriate bids as well.


Once an ad is live, we promptly notify you in Teamwork that we have lift off and that everything is running as it should be. If anything needs to be immediately adjusted in regards to the campaign, we also make note of that as well. We are constantly monitoring your ads and are quick to make appropriate adjustments and changes when necessary in order to maintain the effectiveness of the campaign while complying with Google and Bing’s standards.


7. Monitor Performance


At this stage of the campaign, we report on our initial findings and begin matching performance to budget on an ongoing basis. As data rolls in regarding your PPC ads, we will keep you on track and informed during biweekly updates as well as in our monthly reports, while we continue to maximize the performance of the campaign by making various adjustments if we feel they are necessary based on the data.

Responding to the data we collect in a smart and timely manner is one of the keys to the success of our campaigns. Our eCommerce PPC services are very hands-on and involve constant monitoring of all incoming data. If a campaign isn’t on the right track or if something needs to be switched, we will know in a timely manner so that we can switch gears and put your ad budget to work in the best way possible.


As we monitor performance, we don’t leave out any options when it comes to making campaign adjustments based on the hard data we are receiving as well as the feedback we receive from you. While we do like to let a campaign settle a while in order to get some reliable data coming in, we are also extremely flexible when it comes to making changes in order to push a campaign to its full potential.

Here we may make the determination that we are overspending in a certain area and that we should pull back a little, or that we should be more aggressive in top converting locations. We may also make recommendations as to where we could potentially find further success by increasing ad spend and targeting areas that are showing better than average conversion rates.


8. Campaign Assessment


At this point in the process, we take a step back and assess the overall performance of the campaign in order to determine the next steps and how we can perfect the strategy at a higher level.

This involves reviewing previous benchmarks in order to spot what can be left behind in favor of new opportunities. We will also take what is already working and drill down further to see where we can get more value.

The point at which we assess the campaign differs from client to client, but typically within a 2- to 3-month span of time, we will have gathered enough useful information from which to judge the value of a campaign in order to see if it is bearing fruit or if it needs to be overhauled. Based on the relevant data, if we see areas that can be improved, we will make recommendations and pass them along to you for approval.


Our strategy at FluidRank is very fluid process and is constantly adapting to incoming data in order to remain as agile as possible. Throughout the length of your PPC campaign, we will regularly assess performance and make adjustments as needed in order to increase ROI or expand depending on the direction you want to go. We will regularly discuss potential opportunities with you during our monthly benchmark meetings as well. Campaign refinement is baked into our process, so you can feel confident that if one avenue isn’t working or performing quite how we want it, new avenues will be analyzed and pursued in order to keep the campaign on target.



9. Analysis & Feedback


At the final phase of our PPC process, you can expect a complete analysis of the campaign, including feedback on budget and specific areas of the campaign that could use improvement or change. As opposed to the granular changes in the previous step, this is where we will make larger sweeping changes or change the direction of the campaign if we agree that it will offer better results.


The budget of a PPC campaign can be one of the biggest determinants of success. A well-made ad and an effective landing page can be hampered by an uncompetitive budget. If we feel as though the campaign is being held back by the budget, this is where we will make recommendations to increase ad spend or remain on course where we are.

In some cases, it may be beneficial to pull back a little when it comes to budget, and if we see that this is the case, we will make recommendations as to where money can be better allocated.


During the course of a PPC advertising campaign, we are also open to changing direction when necessary in order to target new landing pages and products, or a new demographic or audience. Once we are well into a campaign and we see solid metrics, we will discuss with you in regards to expanding the campaign or targeting other areas of your business that you believe may be lucrative.


Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at for the latest styles and trends.


Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.


Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.


Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.


Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]