eCommerce Redefined™
eCommerce Redefined™

PPC Services

Industry-specific, data-driven PPC management services.

During our strategy development phase we’ll learn everything we can about your business so we can lay the groundwork for success in every digital marketing initiative that we pursue.

Original ad copy creation constitutes a portion of our PPC management services, and is provided by our team of professional copywriters.

FluidRank can provide a thorough competitive analysis for our clients that are interested in their competitive positioning – or the positioning of their key competitors.

Keywords will give you insight into search intent and customer expectations, and with the insight you can create ad groups that are optimized for conversions.

Remarketing is a highly targeted and effective marketing technique that can be used to convert potentially highly qualified leads, and is a highly valuable component of our comprehensive suite of PPC services.

eCommerce PPC Campaigns That Get Results

Our PPC strategy implements the following services

Campaign Strategy & Execution
Keyword Research & Development
Remarketing, Display, Youtube & Shopping
Conversions & ROI Tracking
Unique Ad Creation & A/B Testing
Account PPC Management & Reporting

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PPC: A Staple of Digital Marketing

No catalog of digital marketing services or strategies would be complete without eCommerce PPC services. Like eCommerce SEO, social media marketing, content marketing, outreach and rewards campaigns, and even email marketing, PPC, or pay-per-click marketing, is a staple of digital marketing. However, it is not entirely the same as some other digital marketing strategies, like SEO. The good news is that it can often be used in tandem with them as a part of your overall digital marketing strategy and your long term game for your online business goals.

What Are eCommerce PPC Services?

Essentially, PPC, or pay-per-click, is a form of digital marketing in which businesses pay every time a visitor, a potential customer, clicks on one of their ads, hence the name. This type of marketing enables advertisers to pay for visits to their site rather than attempting to gain them organically, using strategies like SEO.
PPC encompasses groups of different types of ads that show up online; businesses pay to have their ads display in these locations, such as embedded in YouTube videos, at the top of Google Search results, in social media feeds, and elsewhere, and when an interested user clicks on the ad, it will take that user to a landing page on which the user can then “purchase” the advertised goods or services.
Each time a user clicks on a PPC ad, the hope is that the user will convert (conclude a sale) and so the business that pays to have the ad listed pays a fee every time there is a click on one of their ads. There are many different ways in which users can convert, and we track for a multitude of these, including qualified leads, sales on your website, phone calls to your business, and even actions users take such as downloading brochures, files or other materials.
This is a very high level overview; further on we will elaborate on some of the different types of paid ads campaigns that there are, but first we need to understand the difference between eCommerce PPC and eCommerce SEO, since they are often utilized together.

PPC and SEO: What’s the Difference?

Whereas PPC stands for pay-per-click, SEO stands for search engine optimization. Both of these strategies hinge on the keyword research that is performed at the outset of a campaign, but they perform and generate results in different ways.

SEO is a set of strategies that attempts to “streamline” or “optimize” a business’s website to make it more appealing to search engines as well as users. By optimizing different features of the business’s website such as publishing fresh content, updating the site structure and developing a linking strategy, that website will be more crawlable to search engines.

As a result, when a search engine (such as Google) crawls the website, it will index it more favorably for certain search terms. Then, when a user types those search terms into that same search engine, the website in question will appear higher on the search engine results page. The idea of SEO is to get an eCommerce website to rank as highly as possible for as many competitive, relevant keywords as possible, putting them high on the SERPs and in front of as many target customers as possible.

PPC, like SEO, is an effort to get certain listings to appear at the tops of search engine results pages, except in pay per click campaigns, businesses bid directly on keywords and placement. You can effectively “buy” the top spot for ad placement in order to get in front of more users. This is not the case with SEO, nor is it possible.

However, due to the nature of PPC and SEO, they are often utilized together as a part of a long term digital marketing strategy, for a number of very good reasons.

Utilizing PPC and SEO Together

The best, most effective digital marketing strategies make use of SEO, PPC and other digital marketing strategies, but SEO and PPC, when used together, can result in significant gains for eCommerce businesses.
While SEO can rarely be used to generate immediate results, it is effective as a long term solution for pursuing a mix of keywords that vary in competitive density. The results that a business achieves related to its SEO initiatives are often long lasting and result in a steadily growing stream of new traffic. Though it takes time to develop, those new streams of organic traffic often continue for a time after the campaign stops. On the flipside, PPC can be used to generate results very rapidly, even for competitive keywords. The cost might be higher, but by bidding on the right keywords – even competitive ones – you can bring in more new traffic fairly quickly. PPC marketing also gives businesses the ability to control every aspect of their campaign, such as where ads show up and when. SEO is a more complicated group of initiatives and the results that arise from it are often harder to trace. Though it is possible to give an impression of the success of an SEO campaign through key metrics like organic keyword rankings and positive trends in organic website traffic, it is not as easy to trace these effects as it is to follow user behavior associated with a PPC campaign. With PPC, every move that users make is quantifiable and traceable.

Oftentimes these types of campaigns can be used together, SEO for long term growth and PPC marketing for more competitive keywords for which it would be difficult or impossible to rank in the short term.

Another thing to consider is that some search ads are restricted, which limits the avenues by which some businesses in certain industries can pursue a paid advertising campaign. For these industries, competitors might sometimes look to eCommerce SEO services as a way to increase traffic and leads. To learn more about how you can employ eCommerce SEO services, please consult the previous link or get in touch with an eCommerce SEO expert at 404-446-2632.

For other businesses, PPC and SEO can be used in tandem to generate a combination of short term increases in traffic as well as long term gains and sustainable increases.

Advantages of PPC Marketing

PPC campaigns often generate quick turnaround and upticks in traffic, making them effective components of a holistic digital marketing strategy. There are actually quite a large number of draws to pay-per-click advertising that make it viable and lucrative for businesses in many industries to pursue.

It’s not that paid search campaigns are better than any other aspect of digital marketing. Rather, it’s that they combine a large number of beneficial attributes that other avenues of digital marketing don’t offer. Together with these other initiatives, PPC can make up a completely robust digital marketing strategy.

That being said, here are some of the distinct advantages that PPC marketing offers over other methods, such as SEO and social media marketing.

Users Often Click on the First Search Result

Whether for better or worse, the fact is that many online shoppers will click on the first listing that comes up when they enter a search. Those that don’t click on the very first listing are highly likely to click on one of the other top results, and the top spots are usually occupied with ads.

In fact, as the user scrolls, the likelihood of clicking on the next listing in the lineup increases, and results at the bottom of the page experience fewer clicks and conversions than higher search engine results listings.

Figures associated with these claims vary depending on the source, but digital marketing firms and analysts agree that online shoppers are more likely to click on the top or one of the top listings than they are to scroll down the page. Some estimates suggest that nearly 50% of clicks go to the top three results, which are often ads.

Since these positions can be purchased, PPC represents an effective way to generate new traffic for your business.

PPC Campaigns Can Generate Fast Results

Another great thing about PPC campaigns is that they can be used to ramp up new traffic almost overnight. You can begin a PPC campaign and in a few days see noticeable results. Since the results and structure of PPC campaigns can be managed from one dashboard (depending on the services you use) you can launch a campaign very quickly and start to see results almost immediately. Depending on what the goals of your online business are, PPC may represent the most effective way to improve reach and boost traffic to your website.

Complement to Your Other Digital Marketing Initiatives

SEO will slowly build your domain authority over time, bringing in more organic traffic and resulting in higher organic rankings for competitive keywords. Social media marketing will give your brand a voice and make it seem personable, cultivating trust with your customers – which is indispensable. An effective email marketing strategy can help you foster lasting relationships with your current customers, learn more about their interests, and create a higher lifetime value.

Figures associated with these claims vary depending on the source, but digital marketing firms and analysts agree that online shoppers are more likely to click on the top or one of the top listings than they are to scroll down the page. Some estimates suggest that nearly 50% of clicks go to the top three results, which are often ads.

Since these positions can be purchased, PPC represents an effective way to generate new traffic for your business.

You Can Control Who Sees Your Ads

One of the greatest benefits of PPC marketing is that you have complete control over nearly every element of your campaign. You can control more than just the ad copy and the keywords for which you want to bid.

You can also exercise precise control over time-of-day targeting, which enables you to determine where you want your ads to display, with respect to the hours of the day and the days of the week. This gives you another layer of control over the performance of your campaigns.

You can control fine details of the campaign, such as the devices on which your ads display and when they display. You can even include the zip codes where you want your ads to appear – or not to appear. If you notice an uptick in clicks and conversions in one place, you can target that location more aggressively.

Basically, if it is a factor that influences user behavior, you can exhibit a fair amount of control over it, creating ads that are perfectly optimized to profit from user behavior.

Campaign Optimizations Made Quickly and Efficiently

Let’s say that you notice, during the course of a PPC campaign, that a certain ad is not performing well. It could be due to the ad copy, the structure of the landing page, to the time of day that the ads appear or even to the keywords for which you bid.

All of these things can be easily managed and altered as you see fit during the course of your campaign. In fact, another great thing about Ecommerce PPC Management services is that they can be utilized to make continuous, ongoing improvements to your PPC ads.

By allowing a campaign to run for a long enough period of time, you are able to obtain data that clearly displays what ads are converting and which are not. This allows you to make educated optimizations to your PPC campaign to ensure that it is generating the most cost-effective solutions.

This potential for ongoing optimizations and improvements is the result of another significant advantage of PPC marketing – the fact that data is easily visible and traceable.

Promote Your Brand, Increase Reach

Digital marketing strategies like SEO involve a lot of decentralized processes and the effects can be slightly difficult to track. With PPC, you can immediately get your ads in front of new potential customers, which will have an effect on your brand exposure and outreach.

Since you can have some control over what searches prompt your ads to appear and where they appear, you can decide which segments of the market you want to interact more heavily with your brand, increasing your exposure and reach, improving brand awareness and equity.

See, Trace and Manage Campaign Data

It wouldn’t be possible to make all of these ongoing improvements to PPC marketing if you couldn’t see exactly what users were doing and when.

You can follow click-through-rates (CTR), conversions, customer behavior with different landing pages, how ads perform with respect to time of day, geographic positioning and ad group, and so much more. You can even follow user behavior after they click on your ad, how they navigate through your website and what their ultimate actions as visitors are.

Your ability to trace and catalog this data is valuable because it will enable you to streamline and optimize your PPC campaign for performance, but it is also useful for two other very important reasons, which are listed below.

Learn more about your customers and their behavior. The first reason this data is valuable is because it can be applied to your current PPC campaign. Are you shoppers not buying at night? Then you can stop displaying ads at certain hours of the day – but that’s something you might not have noticed without the ability to track user behavior.

The same could be said for the other insight you gather about your customers during the course of a PPC campaign.

This data can be applied to your other marketing campaigns. The other benefit that comes along with being able to trace data associated with your customers and their behavior revolves around your ability to apply it to other facets of your digital marketing strategy. Remember, many businesses do not just run effective PPC campaigns – rather, PPC makes up just a portion of a digital marketing strategy.

This means that you can apply data gleaned about your users and their behavior to other digital marketing initiatives like eCommerce SEO, email marketing, content marketing, social media marketing campaigns, and so much more.

For example, PPC could give you some insight into keywords that appear lucrative but are not well aligned with the search intent of your target market. Ad variations that do or do not perform well can help you fine tune your content strategy insomuch as it appeals to your customers. The data you gather from your PPC campaigns can serve as an indispensable tool in the refinement of your holistic digital marketing strategy.

Provides Fast Track to Tops of Search Engine Results Pages

SEO can get you to the tops of the search engine results pages (SERPs) but more often than not it’s a long game to get there. A well implemented PPC strategy can get you right to the tops of the SERPs. You just need to bid on the right keywords and in a day or two, your listings will be right there, front and center at the tops of the SERPs in front of your customers’ eyes.

Types of PPC Ads

Not all PPC ads are created equal, and an experienced PPC agency is more than likely to offer all of the following or at least some combination of the following eCommerce PPC campaigns.

Google Shopping Ads

A Google Shopping Ad, also known as a Google Product Listing Ad, or simply as a Product Listing Ad (PLA) is an ad that appears at the top of the SERPs in the form of a product listing, typically with a picture, brand and price.

These ads, which display above organic results and include pictures, can be highly effective channels for driving targeted, interested traffic to your online store and can result in significant conversions. They’re particularly effective for businesses that sell physical products or when customers are brand loyal or price sensitive.

Amazon Ads

Amazon has over 12 million products, which makes appearing in the search results very difficult for many products. Amazon has become so huge that it almost functions like a search engine at this point. Amazon Ads are similar to other search ads, in that they are paid postings that appear on shopping results pages as well as on product pages within Amazon – these don’t show up on Google. They can be an effective method for reaching the eyes of interested shoppers who might not otherwise be put in front of your products.

Search Ads (Multiple Search Engines)

Google Search Ads are the quintessential PPC ads. These are the ads that display in the form of text at the top of the search results pages, above the organic listings. These ads are highly effective at ramping up traffic to your online business in the short term, but an experienced PPC management company can tailor your approach to generate sustainable, higher quality leads through search ads, even in the long term.

In-Stream Ads

As the name would suggest, in-stream ads are ads that appear when data is streaming. Most often these ads are encountered on YouTube or embedded in different video content, but in-stream ads may also appear in other streamed content like music and games. Depending on how well you target in stream ads, they can be highly viable for reaching very interested, very engaged audiences.

As the name would suggest, in-stream ads are ads that appear when data is streaming. Most often these ads are encountered on YouTube or embedded in different video content, but in-stream ads may also appear in other streamed content like music and games. Depending on how well you target in stream ads, they can be highly viable for reaching very interested, very engaged audiences.

Another benefit of in-stream advertising is that it enables the administrator of the campaign to exercise very precise targeting. They can be very closely tailored to demographics, such as students or first time parents, or even according to life events. This fine level of targeting enables users to be targeted according to their specific interests to capitalize on their unique needs and intent to purchase.

Social Media Ads

Social media platforms are immensely popular and users engage with them endlessly. Therefore, getting in front of interested eyes on social media can result in big gains for your business. Simply put, social media ads display in some manner, either as a video, a listing, or some other promotion, in the feed or display of a social media platform.

Social media ads are highly valuable because they can be used to pursue interested customers – but the other thing that’s valuable about them is that some customers might not even be aware that a given listing is an ad at all. This throws back in some credibility, since some shoppers are inherently distrustful of advertising. If they believe that an ad listing has organically appeared in their feed, they may be more likely to convert, or at least to explore your products or services.

In addition to these types of ads, there are many others that might be utilized as a portion of your overall PPC marketing strategy. Get in touch with us at 404-446-2632 to speak with a PPC specialist about what types of ads would be the most beneficial for your business.

PPC for Lead Generation

While much of the value of a PPC campaign is measured in actual conversions and sales that arise from a visitor’s first click, there is also great value in the fact that a PPC campaign can be used as a highly effective tool for increasing brand reach and exposure. Not every first time click will result in a sale, despite the fact that many of those visitors may have a real, genuine interest in your products and services.
It may take a few visits to your website before a user actually becomes a customer, but sometimes it all starts with the exposure provided by the first impression – even if that impression doesn’t generate a click the first time around. In this way, a PPC campaign also functions like a digital billboard, helping to catch the attention of interested shoppers from all over the web, even if the first few times they simply scroll past the ad. Lead generation, like PPC itself, is an important aspect of a complete digital marketing strategy, and a PPC campaign can be highly effective at generating leads for your business.

eCommerce PPC Management by FluidRank

Every eCommerce marketing agency has its own PPC strategy. Over the years we’ve developed a pay-per-click management strategy that, while validated by results, is flexible enough to meet the needs of diverse clients. Our strategy also enables us to develop industry specific PPC campaigns that take into account the unique circumstances surrounding each industry; we even track specific KPIs for all of our clients, with respect to their industry, unique needs, and more. Here’s a look into what a PPC campaign with our PPC marketing agency looks like.

Developing a Strategy

Our process begins with developing a strategy for your eCommerce business. This discovery process is highly consultative. We meet with clients to gain an understanding of their business, its history, positioning, competitive advantages and its core competencies. At the same time, our PPC specialists conduct a thorough analysis to better understand our clients’ overall industry and their key competitors.

During our strategy development phase we’ll learn everything we can about your business so we can lay the groundwork for success in every digital marketing initiative that we pursue, whether it’s in PPC, SEO or in some other area. This is your chance to tell us all about your goals so we can create a game plan to meet and and even help you exceed them.

Ad Copy Creation

Original ad copy creation constitutes a portion of our PPC management services, and is provided by our team of professional copywriters. We’ll perform research on your target market, take into account existing copy on your website, your brand identity and voice, and then carefully craft targeted ad copy to appeal directly to the target audiences in each campaign. We’ll also monitor the performance of each ad group in order to make changes to your ad copy as necessary in order to generate the highest possible performance.

Keyword Research

Keywords are critically important in the development of an overall PPC strategy, just as they are in an SEO strategy. Keywords will give you insight into search intent and customer expectations, and with the insight you can create ad groups that are optimized for conversions.

Once we’ve uncovered the ideal list of keywords to target, we can begin to develop the details of your campaign, which we will monitor and optimize over time for the highest possible return-on-ad-spend (ROAS).

Competitive Analysis

For our clients that are interested in their competitive positioning – or the positioning of their key competitors – FludiRank  can provide a thorough competitive analysis. This analysis will vary according to competitive density and the industry at large, and will accommodate the needs of the client in question. However, these analyses can take into account competitor’s keyword share, their ad copy strategy, which products and services they are marketing most heavily, customers they may be targeting, and more.

Remarketing Analysis

Sometimes a user will visit your website but not convert. The fact that they’ve visited your website at all, whether to learn more about your products or just out of general interest, may very well qualify them as a potential lead. Remarketing refers to the process of displaying specific ads to users that have visited your website, allowing you to convert potential leads and one-time visitors into customers.

Dynamic Remarketing

Dynamic remarketing extracts even more value from your campaign than remarketing. Dynamic remarketing enables us to track which products or services visitors to your website have viewed, and then pitches product specific ads to those customers, even often when they are visiting other sites. It is a highly targeted and effective marketing technique that can be used to convert potentially highly qualified leads, and a highly valuable component of a comprehensive suite of PPC services.

Ad Campaign & Ad Group Creation

After we’ve concluded the keyword research portion of a campaign, the next step is for us to create ad campaigns and assign ad groups. A PPC marketing campaign will often consist of multiple ad campaigns and groups that have different budgets, goals and other settings.

For example, one ad campaign could be focused on spreading brand awareness whereas another could be aimed solely at increasing sales of a specific product or group of products. Since different ads will appeal to different target audiences, attentive ad management is necessary to ensure that the right ads display in the right places at the right times – and that the proper resources are allocated to each group to maximize both impressions and conversions.

Ongoing Optimization

In addition to setting ad groups and then assigning ad variants to them, there are a number of ongoing optimizations that we make to each campaign to ensure that we’re actively maximizing your return on investment (ROI).

Landing Page Optimization. A landing page is the page to which an ad will direct a user that has clicked on it. This aspect of website design can vastly impact the performance of your ad campaigns. The landing page that a user arrives on will either align with the expectations set by the ad copy or it will fall short – we call this landing page optimization and it is an aspect of web design that directly and significantly impacts conversions. Sometimes landing page optimization simply entails choosing the right web page – other times it involves suggesting or performing edits to given web pages. Of course, this varies by campaign, but the best eCommerce marketing agencies will optimize landing pages.

Bid Management. When and where your ads appear will vary according to how much you are willing to pay for the top positions on the page, as well as how others bidding on the same page are willing to pay. We utilize state of the art software to track spend as well as the performance of each ad group to ensure that the bid spend is exactly what you need to for each campaign in order to maximize conversions.

Negative Keyword Identification. In every pay-per-click campaign, there will be keywords that are irrelevant to the campaign that should be blocked from it. Negative keyword identification prevents your ads from displaying when these irrelevant keywords are searched, which will save you money and drive up the performance of your campaign. FludiRank  performs bi-weekly audits of your campaign’s SQRs (search query reports) so that we can identify negative keywords and add them to our list.

Device Targeting. Not all shoppers are the same, and some shoppers will specifically use their mobile devices to look for goods or services. Furthermore, even the same demographic might not convert at rates that are consistent across devices. Only a fine level of attention to the details of device performance will yield this useful information to ensure that your highest performing ads appear on the proper devices for conversion rate optimization.

Time of Day Targeting. Just as not all users will convert equally across devices – even for the same ads – an ad variant that might perform excellently early in the day might flop if it displayed mere hours later or at night. Sometimes, market research will yield helpful insights into user behavior. At other times, this information will be picked up through the continuous monitoring of your campaign performance. Then, we can apply user behavior trends with respect to time of day to further optimize your campaign.

Geographic Targeting. Sometimes, the same ad variant will perform very differently with respect to location. Just like time-of-day targeting, this information can sometimes be gleaned from market research and preparation, but sometimes it’s not something that will become apparent until after the campaign has begun to develop momentum. Nonetheless, we keep a close eye on what groups convert, and where they convert – to ensure that your ads will only be displayed in locations that are conversion-optimized. Moreover, we will reallocate ads to locations that convert at better rates while cutting back on bidding to have them display elsewhere.

Demographic Targeting. If we find that certain demographics convert more highly than others, then we will make adjustments during the course of your campaign to ensure that we display your ads in front of conversion oriented audiences.

A/B Testing. Sometimes, the only way to know which ad or set of ads will perform the best is with old fashioned A/B testing. The truth is, sometimes user behavior can only be known by the data, and that some intangibles may encourage conversions whereas others discourage them. The only way to key in on these, and make the appropriate adjustments to the campaign, is by giving users two ads. The one that converts more highly is the one we’ll proceed with, in this manner making continuous improvements to the performance of your campaign.

Ad Copy Refreshes. During the course of your campaign, we may also provide ad copy refreshes for your campaigns, given the performance of your ad variants and groups. If we find that it is necessary to update the ad copy, we may provide you with additional variants to improve the overall performance of our PPC management services.

Improving Your Quality Score: Earn More, Spend Less

Whereas PPC stands for pay-per-click, SEO stands for search engine optimization. Both of these strategies hinge on the keyword research that is performed at the outset of a campaign, but they perform and generate results in different ways.
Quality score is a figure that is auto-generated by Google and assigned to your campaign. It gives an objective analysis of the relevance of the keywords you target as well as the relevance of your ads; it also takes into account the user experience associated with your campaign. Your quality score will take into account many factors, including but not limited to click through rates, historical performance, and keyword relevance. A higher quality score is associated with better overall campaign performance.

Start with a Free eCommerce PPC Audit

Perhaps the best way to start is with a free eCommerce PPC audit from FludiRank. This will give you real, current analytical insight into the performance of your PPC campaign and uncover opportunities for improvement.

Get a Free PPC Audit Now

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This is one of the ways in which the ability to track all of the data and every aspect of your PPC campaign becomes very useful. A PPC audit will show you how your ad campaigns are performing with respect to audience, location, placement, device and more. It will show you where your campaigns are performing strongly, and where, if at all, the campaigns can be improved. We can then gather insight into what improvements can be made and what you can expect from them.

If there’s an improvement that can be made, our analysts will find it and introduce you to options for optimizing and improving your project, so you can invest with confidence in your eCommerce PPC campaign. To get started with a PPC audit, get in touch with one of our specialists to learn more about these PPC services at (404) 446-2632 

TYPE: THIRD-PARTY BLOG CONTENT

Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at BohoPink.com for the latest styles and trends.

TYPE: ON-PAGE CONTENT

Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.

TYPE: BLOG CONTENT

Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]

TYPE: AUGMENTED BLOG CONTENT

Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.

TYPE: OFFSITE CONTENT

Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.