eCommerce Redefined™
eCommerce Redefined™

Project Process

FluidRank Website Design & Development Process

Our Development Process

This is where ideas start and we can define the initial research, project scope, server architecture and technical specifications. Providing a good foundation to start from.

Once we have scoped out the project, we can start adding tasks in our project management system to bring in the next stage of the project.

The design stage varies from client to client, some clients have a design created by their in-house team, some clients have come to us to fix their sites and others require a full rebrand.

Our in-house web/UX designer has been designing sites since 2018 and has built some of the biggest known brands.

Having the right infrastructure for your site to run smoothly is incredibly important, for speed of delivery, user experience and search engine optimisation. At all stages within the development process we follow web standards, making sure that your site delivers what you need. Even though we test throughout the build process, we create specific scripts to test all the added functionality within the backend. This includes modules, compatibility, and functional testing.
We are now only four steps away from going live. You can never do enough of the testing process, but here we are now checking cross-browser compatibility, mobile compatibility and frontend functionality. Once we have achieved the desired outcome, we can promote the site to live. You have a site with all the bells and whistles, but that’s not where we finish, we need to think about future support you will need, which can include: Service Level Agreements, Pay-per-click campaigns, and further Search Engine Optimisation.

1. Project Setup


After the proposal is accepted, and we’ve received your deposit, we’ll begin working on your project. Your project manager will set up your workspace in Teamwork, our project management system. Through Teamwork, you’ll be able to communicate with your project manager, designer, developer, and anyone else assigned to your workspace. You’ll be able to set tasks, provide content and images, and follow the progress of your project. Teamwork saves us time and fosters greater transparency. We try to avoid emails as they get lost in the mix. Once you’re on the platform, your project manager will provide links for you to fill out any questionnaires or forms necessary to begin your project.



The design questionnaire is important to our process, and we need each new client to fill out this questionnaire before we can continue. It points our designers in your desired direction. Whoever is positioned to be our direct point of contact throughout the process needs to be the one to fill out the questionnaire (if it hasn’t been filled out already). This team member must also be the main decision maker for final approvals. This helps us conserve your rounds of revision, launch your site within a reasonable timeline, deliver a better quality end product, and keep your project within the target budget.

When your project starts and we receive your design questionnaire, we’ll set up a kickoff meeting. This meeting is a chance for you to meet the project manager assigned to your project. We’ll discuss your design questionnaire, example sites, and pinpoint a look and feel for your new site. FluidRank will provide mockups and revisions for one design concept based on example sites given during this meeting, as well as the design questionnaire. These examples must be submitted prior to the kickoff meeting in order to establish a design concept. Mockups of additional concepts will be priced out separately by your sales manager. Below are links to our general questionnaires; if logo design is a part of your project, please fill out the logo design questionnaire as well.


Like any piece of technology, from a smartphone to a laptop to a video game console, eCommerce platforms are always making updates to their systems. Updated theme versions will be released all the time, and here at FluidRank, we want to deliver your site on the most updated version of your platform if possible. For almost all projects, that’s not an issue. The theme that we begin development on is still the latest theme available when we conclude. However, in the rare cases where a client needs to put their project on pause, or the normal design and development process is subject to consistent unforeseen delays it can happen that a theme may have been updated many times by the platform before the site is ready to launch. This is why we set Project Phase windows. In order to be able to better control the version that your project is launched with. If the timeframe is short, we can easily update the version to the latest and greatest. Longer delays mean more differences between the theme versions and there can be far more complications that need attention, which is why updating to the newest version can be cumbersome, and costly.

Your proposal has an estimated timeline as well as a maximum timeline, where each phase of the project is given a duration that it should not exceed. As long as your project wraps within that maximum timeline FluidRank guarantees that you will launch on your platform’s latest theme version. If your project goes beyond the stated Project Phase windows, you will have the option to update the platform by purchasing additional development time. FluidRank will require 10 hours per delayed month of development time in order to bring your site up to the latest theme version before launch. These hours can be added to your final invoice. The hourly rate is the same as the hourly rate listed within your statement of work. FluidRank also reserves the right to add an additional charge of 10% of the total project price per month of delay in order to recoup the extra costs incurred by the delay.

Our Project Phase windows begin on the date of your project kickoff meeting and end as soon as the site is launched. If you’re worried about exceeding the design or development window it’s a good idea to remember that in web development everything has a ripple effect. For example, the design and development phases run concurrently so delays in approving or commenting on designs cause them to get to develop more slowly and stretch that development window. The same thing can be true of data migration, testing, or even of the launch phase. A good rule of thumb to use is that 1 day of delay from the client side translates into 3 days of delay from the agency side.

In order to help everyone keep track of the project timeline, your Teamwork workspace has been outfitted with a section called Deliverables. The Deliverables section will not only outline exactly what tasks are included in your scope of work, but it will give you updates on progress for each task or deliverable, and projected delivery dates for that deliverable. Each deliverable has approximate start date and target date. If a delay in work occurs in one deliverable, we’ll adjust the dates for dependent deliverables, and you’ll be able to see this ripple effect as each deliverable’s projected delivery date is updated or extended accordingly. This helps teams on both sides keep track of what’s completed, what needs work, and when each task is expected to be done.

These maximum timelines are in place to help make sure your site is as up-to-date as it can possibly be when it’s launched. If you have questions about how the development window will work with your specific timeline reach out to your project manager to discuss it.

Click here for more details and to review the Project Phase Windows.


2. Design & Mockup


We begin work on your first mockup the moment our first kickoff meeting is completed. This starts with the homepage, which determines the visual language for the rest of our design and is usually delivered within 5-7 business days of the initial kickoff meeting. Our mockups represent our suggestion of the best way to design your site for your industry, and within the limitations, if your platform and budget. As we begin revising mockups you should expect responses on your rounds of revision within 1-2 business days of submitting them.

FluidRank Custom Design Process

Mockups are received through Adobe XD, a system that allows you to see examples of effects (e.g. color change, zoom, and hover). Through Adobe XD, you’ll be able to add comments and point out any desired changes for the next revision. Excluding scopes of work that include advanced responsive design, mockups only show the desktop version of the design.

  • Homepage – The initial homepage concept/design will be provided within 5 to 7 business days from the kick-off call.
  • Internal pages – After the homepage is approved for development we start working on your internal pages. Expect to receive a batch of all your internal pages 5 to 7 days from the approval of your homepage design. In the case of projects with many internal pages, please check your scope for a revised timeline.
  • Revisions – A round of revisions for one page typically requires 1 to 2 business days to complete.


Anticipating all platform-specific limitations is a top priority for our mockup, but an occasional design may require slight changes when it’s coded onto the platform. You are responsible for providing the menu items, page copy, and images for your site. Although FluidRank designs some images as part of a custom design, the client is responsible for sizing and quality of said images.

Occasionally additional functionality questions can cause the design process to stop and start, which can delay your timeline. We try not to put the design process on hold when functionality questions arise. Instead we elect to keep that process moving and simply add out of scope items to your mockups if they are requested during the course of revising your pages. We submit the final designs to our developers at the end of the design process and give our clients the option. If they would like to add any out of scope development items requested during the design phase we can certainly accommodate that via change orders. You will also have the opportunity to have us remove extra functionality from the designs with one more complimentary round of revisions.

You’ll have direct access to communicate with your designer through Teamwork and Adobe XD only. If you’d like to set up a call, you can set up a call with your project manager to relay notes to the designer.

Client Amendments / Changes / Revisions

Your input is required throughout the design process. When leaving comments on a mockup, we ask that you take some time to gather all your changes and leave them in one batch, rather than trickling comments in over multiple days. This helps us work most efficiently and conserve your rounds of revision. As we begin revising mockups you should expect responses on your rounds of revision within 1-2 business days of submitting them.

FluidRank understands that clients may request design changes to pages that have already been built to the client’s specification. Note that our agreement does not include a provision for any revisions outside of our original proposal revision policy. That means that any modification requests for a page that’s been designed and completed to the client’s specification will require billing for additional time and work.

Anything that was not initially planned for or worked on through the design process is considered out of scope. Any out of scope items will delay the proposed timeline; FluidRank will provide an estimate of added time, but be aware that one day of client delay is usually equal to three days of agency delay. Once the design and mockup phase is complete, no alterations can be made without additional costs and the timing impact of the project. These modifications will be billed for at $150 per hour or per the rate in the proposal agreement and per the complexity of the task (which is at the discretion of FluidRank)


Mockups are most effective when communication is clear and thorough; be specific and clear with your comments and mention all desired changes before moving on to the next mockup. Doing so will allow us to remain within the rounds of revision in your scope of work. Every custom designed page will have limited rounds of revision, and if that number is exceeded, we’ll need to charge for extra design time.

Per your scope of work, pages that are not as high in traffic as custom designed pages (but are essential to any eCommerce store), such as Privacy Policy, Shipping and Returns, or Content Pages will be styled instead of custom designed. Styled pages are added by our developers and inherit the design of the rest of your site, using the same structure as the rest of your website. These pages do not get mockup up by a designer and do not include revisions.

Examples Of Styled Pages:

An approved custom page is sent to development to begin coding, so please make sure you’re certain that the page looks right before you give us official approval. The project’s second invoice will be due at the end of the design phase, during which, please provide the copy/images that we can use for your site, you may upload them onto Teamwork or share them in a dropbox link. Until we receive your content, we’ll use placeholder copy and images in the meantime.


FluidRank requires a certain amount of punctuality with regard to client communication. All FluidRank  projects are put into a queue, and tasks are processed in that order. If we cannot reach a client for a week or more, FluidRank  reserves the right to move that project further back in line. That does not mean that your project will not get worked on, only that remaining items will wait behind tasks for projects which are ahead in the queue. This conveyor belt system helps us to preserve our timeline for as many clients as possible if one project gets interrupted.

As previously stated, please be aware that 1 day of client delay is equal to 3 days of agency delay, as a rule of thumb. Any additional requests or change orders can delay our process since we have to stop, reconsider, re-scope or replan project work. Projects that are left unattended for 30 days or more are subject to restart charges. See your FluidRank proposal for details.

Page Speed & Load Time: FluidRank will deliver all work using best practices regarding page load speed. These common web standards may include but are not limited to: use of image sprites, SVG, browser, and session caching, CSS3 standards, and other web technologies. Many factors affect page load and website speed including but not limited to: web hosting, eCommerce platform, internet service providers, plugin authors, many images on a single webpage, custom functionality, larger images, extended pages, hover effects and other factors not controlled by FluidRank  that are often at the request of the client. Additional consultation or services rendered regarding optimization or enhancement shall be billed by FluidRank  at our blended hourly rate.


3. Development


During the development phase, we take the pages that we designed during the design and revision process and code them to work with your store. We build all of our custom designed sites on a FluidRank sandbox so that we don’t interrupt your live site while we work. During this phase, we’ll build any custom functionality outlined in your scope of work. Only FluidRank employees will have access to a FluidRank sandbox for the duration of your project. For more information and rules regarding sandboxes, please read the terms and conditions of your proposal.

You’ll have direct access to communicate with your developers through Teamwork only. If you’d like to set up a call with your developers, all correspondence needs to go through your project manager. Development communication is left for Teamwork only.


If your scope of work includes data migration, it will be handled as development ends. Please click here if data migration applies to your project.


Spending too long in any phase of the project can mean that the version of the platform we begin development on may not be the latest version when we finish. That’s why we set a development window in each project proposal so that we can launch your project with the latest platform version. The development window begins when development starts, as marked in your proposal’s timeline, and lasts for the weeks allotted to development, data migration, and QA testing outlined in your proposal. If there are delays, pauses, or unforeseen stops, we will need additional development time in order to bring your project onto the latest version when the development phase finally closes. If you choose to add something to your project during this phase that wasn’t considered when the proposed timeline was written, that’s ok! Your project manager will talk to you about how a change order will affect the timeline and if we’ll need to extend our development window to accommodate.

For all projects which have been delayed and are outside of the development window, the client may elect to have FluidRank sync to the latest version of the platform theme. If you elect to have FluidRank sync your project to the latest version, you will have the option to update the platform by purchasing additional development time.


While we work on developing your pages we won’t need as much of your input as we do in Design and QA phases. We recommend that you use this time to put together some of the elements that we’ll need to fill out your site after development is complete.

Our team will need you to provide all of the following pieces during development:

  • All copy for other content pages, like the About Us page, and any other pages that will be included in the scope of work
  • Testimonials
  • Social media links
  • Any and all images that will be used
  • Blog articles, if applicable
  • URLs for the homepage sliders to link to
  • Any Google Analytics code
  • 3rd party code or login credentials (e.g. live chat plugins or Mailchimp for forms/newsletter integration)
  • All copy for your homepage, and promotional text


Client communication is necessary for the FluidRank process, and punctuality is important. All of our projects are put into a queue, and tasks are processed in this order. If communication is not held for a week or more, FluidRank reserves the right to move that project further back in line. Said project will still be continued and completed, but it will be placed behind other tasks in the queue. This conveyor belt system is necessary to preserve our timeline for as many clients as possible if one project is interrupted.


4. QA / Testing


The Testing and QA process begins as development ends. Some projects have multiple QA processes and that would be outlined in your project timeline and scope of work. We’ll send you development updates with links to the sandbox, including a list of any items we still need from your team. During this phase, we’ll try our best to locate and fix any bugs or mistakes before sending your update. We ask our clients to also be vigilant, as we can’t catch everything. Let us know about any bugs that we may have missed.

In order to get a bug addressed, use the Testing area of your Teamwork workspace. Create one ticket per issue. Our developers will fix them and update you on the changes as those tickets get resolved. This allows us to stay organized and make sure we don’t miss any of your requests.

Payment of the final invoice will be due at the conclusion of Testing and QA, before we migrate to your live site. If you find an issue that needs to be taken care of, log a ticket in the Testing area of your Teamwork workspace; we’ll alert the right people and sort it out.


Not everything will be complete when you receive your first development update. Certain aspects, like responsive design, won’t be functional until later development updates. All categories, products, and content pages will have placeholder text. If this data is in the backend of your store, it will sync when we migrate to the live site.


FluidRank requires a certain degree of communication and punctuality from our clients. We work within a queue, in which all of our clients’ tasks are placed. This allows us to conduct business for as many clients as possible and continue work if one project is interrupted. If we do not receive communication for a week or more, we’ll have to move, at FluidRank’s discretion, said project to a different place in line to make room for others. This project will still be worked on, but other projects will be catered to first.

As previously stated, please be aware that 1 day of client delay is equal to 3 days of agency delay, as a rule of thumb. Any additional requests or change orders can delay our process since we have to stop, reconsider, re-scope or re-plan project work. Projects that are left unattended for 30 days or more are subject to restart charges. See your FluidRank proposal for details.


5. Delivery


We’re ready to schedule your project for delivery once we have a signed Go Live playbook and we’ve completed all Go Live to-do items (both parties need to sign off). Also, the final payment or any outstanding balance must be received before we go live or deliver the project to your sandbox/account. We’ll schedule a time to go live with your approval; we require that this takes place earlier in the week to ensure smooth operation and optimal post migration support. We require that you schedule this migration with your account manager at least three business days in advance; several logins and access points need to be monitored for proper functionality. We will confirm and lock in the date for migration depending on resources available. To get the process started, you’ll need to fill out the Go-Live questionnaire. This questionnaire will give you the opportunity to provide us all of the access and instruction we need to make your new work live. When we get this questionnaire back, we’ll present you with a migration schedule we call a “Go-Live Playbook” for you to approve. When all of this is decided and confirmed we can have a smooth launch with minimal surprises.

Go live times are mainly scheduled in the middle of the night, as most migrations require some amount of downtime. This can be done in several hours, but in rare cases, a migration can cause as much as 48 hours of downtime. Refrain from making changes to the backend of the site at this time, as it can interfere with the migration. Please also refrain from sending us comments until we’ve confirmed that the migration of your project is complete.

Once the site is delivered, you have 30 days of free support from us. This support period begins after we migrate our work to your account, and begins whether or not your website goes live. During this time, we’ll fix any remaining issues that stem from our work. Only technical issues are taken care of for the duration of the support period; FluidRank does not perform platform training. All support requests will be handled during our standard business hours. If any 3rd party developer does work during this time, the support period is voided.


Platform to platform migrations, when a site is moving from one eCommerce platform to another, are particularly complex. They often involve a data transfer, a hosting switch, and email record update, and other service changes. The more complex the migration, the more time consuming, and open to error, it will be. When considering a platform to platform migration know that your site will be down for an extended period of time and that issues with the transfer are more or less inevitable. The FluidRank team handles these migrations quite often, and while some issues may be unavoidable, we are committed to working closely with you during this process, preparing as much as possible, fixing any issues which appear during the transition, and moving your site to a new home with as few speedbumps as possible. Here are a few complications which are common to every platform to platform migration that site admins should be aware of before moving.

Domain Propagation: Domain propagation is the process of your registrar handing off changes to your domain to root DNS servers. ISPs acquire records from the root servers, to other ISPs, and so on until you see the changes reflect on your computer with your internet service provider. Propagation can take anywhere from a few hours to a few days as servers around the globe start to recognize your site’s new host.

Email Propagation: If you move your business email from one host to another, your email will also cease to function for a period of time, as your MX records need to index during propagation. Similarly, this can take anywhere from a few hours to a few days.

Data Transfer: When data is being transferred from one platform to another, a resync will need to be done concurrently with the launch in order to make sure the new site goes live with the most up-to-date data set. You may be asked to refrain from making changes to your site for several days before a platform to platform migration so that the resync can run with the most updated data.

Customization Transfer: When custom developments that have been created for one platform move onto another platform they need to be adjusted. By this point, you’ll have tested your new site on a sandbox, but when the site launches these customizations will be working with live data for the first time. It’s smart to expect that a live environment will put these functionalities through unique scenarios that would not have been possible to simulate on a sandbox. As these edge cases come up, our team will be there to adjust the functionality accordingly.

Choosing A Launch Date

At the end of the project you will select a date to Go-Live from the date available on FluidRank Migration Calendar. FluidRank pulls developers off of other projects to support a site launch and so we cannot change a launch date once selected. If you must change your launch date after it has been selected due to extenuating circumstances, please let your project manager know as soon as possible. We can allow for one launch adjustment in an emergency, any change afterward will necessitate a charge of 10 hours for developer time.


Magento, Opencart, WordPress, and other open source platforms require self-hosting (Amazon AWS, Godaddy, Bluehost, etc.) and must be secured and backed up. We highly recommend that you regularly backup your site and utilize security plugins/3rd party software. is useful for website security and can prevent hacking and malware. For a fee, Hostgator will take daily, weekly, and monthly backups of your website. FluidRank is not responsible for your site once we have completed our scope of work; we cannot prevent malware, hacking, viruses, or other issues that are related to self-hosting. Contact your hosting provider for more information on website security.


After the migration of your project, FluidRank is not responsible for maintaining backups of your project or data unless mentioned in your scope of work. If you need us to maintain a backup, please discuss options with your account manager.

6. Retainer & Support


After 30 Days of free support, the project is officially closed. However, plenty of clients choose to keep us on retainer beyond their support period. If that’s something that you’re interested in, discuss it with your account manager. Your website will need constant care and maintenance as your business grows; you may find that month to month support is important after the 30-day support plan expires. The support that your eCommerce hosting platform offers can only take you so far, and they can’t get into the code of your site and actually fix a problem (like we can).

The internet is constantly evolving, and so are the software providers that host your platform, as well as the 3rd party apps that you rely on. You can’t fully future-proof your website, and if your eCommerce business is growing at a fast rate, it’s important to have a team that can crush technical problems. Allow us to take care of these issues, and you can focus on what you do best: running your business.

FluidRank support retainers rely on tickets and estimates that are added to your Teamwork workspace. That way, as things come up, you can add a ticket or request an estimate, and we’ll handle it. At the end of the month, we’ll bill you for whatever hours you’ve accumulated. There are no minimum hour requirements, so you don’t risk losing anything.


Clients on retainer support have their own area within Teamwork, in which they assign tasks and communicate with our team. Tasks are generally started within 1-2 business days of assignment. We’re not a 24/7 agency, so we do not work weekends/nights/holidays. Emergency support can be provided as an optional and premium service.

The retainer model used for our engagement is to allow flexibility and is not firm or final. Time is tracked and work is logged all within our client dashboard. With this method, we can work with our clients with more flexible and allocated resources for projects.


Websites that are on Magento, Opencart, WordPress, Woocommerce, or any other open source platforms that require self-hosting (Hostgator, Godaddy, Bluehost, Amazon, e.g.) need to be secure & backed up. You will be responsible for your site’s security in addition to its hosting. We highly recommend that you regularly back up their website & keep the website secure by using security plugins & 3rd party software, along with updating their plugins and software (make sure to consult your development team beforehand so nothing breaks). We recommend as its useful for website security and may prevent hacking & malware. FluidRank  is not responsible for your website once we have completed our scope of work and even during the project, we cannot prevent malware or hacking and it is our clients’ responsibility to have measures in place for proper security & maintenance. FluidRank  cannot prevent malware, hacking, viruses or other issues that are related to self-hosting or hosted carts. Contact your hosting provider for more information about how to secure your site.

For websites that are hosted on platforms such as Shopify, BigCommerce, Volusion, e.g., backups are handled by the platforms themselves and FluidRank  does not store or handle backups. You can contact the platform directly to find out how they store or handle backups. FluidRank is not responsible to store backups of any files or work unless specifically stated in your SOW. Once the project is delivered to the client, FluidRank typically disposes of any files after our 30 days support period ends.


Priority support is available (when scheduled) at $175/hr during business hours (minimum 3 hours). Weekend, holiday or after hour support is billed at $250/hr (minimum 5 hours). All weekend support must be coordinated beforehand and confirmed by FluidRank staff so that we can properly allocate resources.


Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group of high school students as they navigate the world of addiction, love, and trauma in the digital age.

Aside from a stellar performance by the show’s lead, Zendaya, as well as breakout stars Hunter Schafer and Jacob Elordi, Euphoria’s fashion has also been creating a lot of buzz. Heidi Bivens, the show’s costume designer, nailed each character’s personal style in a way that had the internet losing its collective minds well after the season finale in August. From comfy androgyny to anime-inspired ensembles, here are some of Euphoria’s most fashion-forward characters and how you can infuse their looks into your own style.

Maddy Perez

Maddy Perez, portrayed perfectly by Alexa Demie, rocks some of Euphoria’s most iconic looks. Maddy is best known for her love of matching two-piece sets, a look we saw a lot of this season. From her casual everyday looks to the fabulous purple ensemble she wore to meet Nate’s parents, there’s no denying that Maddy knows how to pull off a two-piece set like no other. If you want to recreate Maddy’s look, you’re in luck- matching sets are super easy to throw on and are perfect for those mornings when you don’t have time to put together an entire outfit. Just be sure your outfit is school or work-appropriate – Maddy’s midriff-bearing getups might not fly with your boss or teacher!

Kat Hernandez

No one had a bigger style transformation this season than Kat Hernandez. The former girl-next-door archetype starts off shy initially but starts coming into her own as the season progresses, and that can be seen in her bold fashion choices. Kat’s style can best be described as a unique combination of goth and glam. She’s been known to love a bold lip, leather detailing, and cool sunglasses. To get Kat’s look, be prepared to get a little dark, as that’s the basis of her style. For a more wearable, everyday look, stick to one standout piece, like a leather skirt, and tone it down with a pair of chunky sneakers and a comfy hoodie.

Jules Vaughn

Some of the best looks we saw this season came from none other than Jules Vaughn, the resident new girl in town. Jules starts the season off with a bang, sporting styles that look like they’re straight out of an anime. Jules’s style can be described as ultra-girly, with tons of pink and glitter incorporated into most of her outfits. To recreate Jules’s style, look for things like tennis skirts, crop tops, and chunky boots. Jules is also known for her bold makeup looks, so try eyeliner in a fun pop of color or glitter highlighter to spice up a boring outfit.

Rue Bennett

Last but not least is Rue Bennett, Euphoria’s main protagonist. Rue’s style is the most casual of the group, as she spends the majority of the season in hoodies and Converse hightops. Rue’s look is both tomboy-ish and functional, perfect for going to school or riding her bike to Jules’s house. To get Rue’s look, check out boho style clothing stores and look for laidback pieces in comfortable fabrics. The most important part of recreating Rue’s style is making sure you can move in it, so don’t settle for stiff fabrics or weird cuts.

There’s no denying that the girls on Euphoria have great style, and the show does a great job of representing different characters that each viewer can relate to in some way.

Whether you’re looking for boho style clothing stores to recreate Rue’s outfits or you consider yourself more of a Maddy, Boho Pink has all of the styles you need to look fashion-forward from cute dresses to trendy pants. Check them out online at for the latest styles and trends.


Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for creating beautiful designs adorned by women all over the world, Gabriel and Co. has been voted the #1 jewelry brand for 3 consecutive years in 2016, 2017, and 2018. Each of their designs is individually handcrafted with attention to detail to ensure quality and precision. Love My Swag carries Gabriel and Company earrings, necklaces, rings, and bangles. Shop our selection of fine jewelry from Gabriel and Company to add elegant and time-honored pieces to your collection.


Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in cleaning the air in your office. While the benefits of adding plants are clear, the issue of choosing which plants will survive in your office and staying on top of their care can be too much for many employers. Instead of forgoing the addition of plants entirely, and missing out on their benefits, hiring an interior plant service is a perfect way to get the benefits of a planted space without the hassle of maintaining both an office and a greenhouse.

Interior plant services are businesses that specialize in installing and maintaining planted spaces. Here at Plantscapes USA, we help both home and business owners in the Philadelphia area design and install the gorgeous planted spaces they need. We offer free consultations for potential clients who are interested in our services.

Adding plants to an indoor space takes careful consideration. Different interior plants will require different levels of sunlight, and our experts can help you find which plants will thrive in your space. Popular plants that often thrive indoors include:

  • Pothos – A resilient vining plant that loves water but can handle dry periods extremely well. They come in several varieties and cuttings will root easily in water
  • Philodendron – A range of gorgeous plants that enjoy bright indirect light. With varieties including vining plants and gorgeous ornamental species with broad leaves
  • Dracaena – African plants that grow a sturdy woody bamboo-like stem with long leaves packed in tight groupings, almost resembling corn leaves.
  • Zamioculcas – Resilient plants that grow pairs of gorgeous glossy leaves along the length of their stems
  • Snake Plants – Plants made up of long beautiful thick leaves that feature an almost reptilian mottled green pattern with bright yellow edges
  • Fiddleleaf Fig – A small tree tightly packed with large gorgeous
  • Spider Plant – A long leafed grassy plant that almost thrives on neglect, these tough plants will regularly produce free-hanging plantlets on specialized branches.
  • Ferns – There are hundreds of fern varieties, and many enjoy and thrive in indirect light
  • Peace Lily – An ornamental plant that features large dark leaves and will create lily-like flowers, though it is not a true lily
  • Money Plant – A tree native to South America that can grow 60 feet tall in its natural habitat, but grows to about 3 feet as a houseplant

This is just a small list of houseplants that can suit the light requirements of most indoor environments. We are familiar with these plants as well as dozens of others that will fit indoor spaces perfectly. Depending on the lighting, the cardinal direction of your windows, and the environment you wish to create, our interior plant service can help you find exactly which plants will bring your space to life.

Once you know what kind of plants will suit your needs, we can also help you pick the container styles you prefer. We carry a huge variety of ceramic planter options, wrought iron plant stands, as well as baskets and other plant holders. No matter what design aesthetic you would like to achieve, we are here to make that vision a reality.

Once your new green space is completed, we also offer maintenance services to keep your newly planted space lush and beautiful all year round. Our maintenance services include either 2 or 4 visits from one of our plant experts every month. During these visits, our team members will not only water and check on the health of your plants but they will also ensure their pots are looking beautiful. We will check your plants’ soil and replace/replenish the Spanish moss and woodchip casing layers of your pots. If any of your plants have begun to look sickly or dead, we will also replace them free of charge.

If you are ready to add a splash of green to your home or office, but you aren’t sure you want to commit to the upkeep, its time to consider an interior plant service. Adding plants is an amazing way to breathe a little life into your space and make it more inviting for visitors. For businesses that host client visits or deal directly with customers onsite, this simple addition can make a world of difference in how visitors perceive you and your brand.

If you are based in the Philadelphia area and are interested in these services for your home or business, reach out to us here at Plantscapes USA. We are happy to offer our potential clients a free plant consultation and break down what goes into our services. For more information, give us a call at (404) 446-2632 or send us an email at [email protected]


Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last decade. Here at Company, we want the public to understand that the true nature of this pollution crisis is not just found in the distant center of our oceans; it reaches every shore across the globe. Everyday plastic is continually dumped into the ocean where it is free to circulate. In the roughly 70 years since widespread plastic production began, the exponential rate of production and low rate of recycling have led to millions of pounds of plastic entering our oceans every year.

Plastic itself was heralded as a miracle material around the dawn of the 20th century. By harnessing natural and synthetic polymers, flexible plastic materials began to become widespread in the 1950s. Because of its low cost, waterproof properties, and ease of manufacturing, this new material quickly found its way into countless products. Now, almost 70 years since mass production began, we are dealing with the realities of widespread plastic use.

One of the reasons plastics were so highly valued was their sturdiness. Plastics did not shatter like glass or rot like wood. Instead, they remained flexible and resilient. While these properties make plastics an amazing commercial material, they have also made plastics a nightmare to get rid of. Since widespread production began, due to a lack of data, no one knows exactly how much plastic has become waste. Estimates on the topic vary from 1 billion to over 5 billion tons of total plastic waste in the world with a large portion of that waste ending up in waterways and, ultimately, the ocean.

Humans have historically used waterways to dispose of waste since organized societies first emerged. The basic concept is simple, throw your waste into moving water and it is carried away never to be seen again. While this practice had minimal impact when simply being used to remove sewage and food byproducts, the industrial revolution began the process of dumping hazardous and toxic waste into waterways. As long as the waste was carried away, it ceased to exist in the eyes of polluters and this process has remained in place for nearly 200 years.

Flash forward to the modern day and we see that this long established practice is finally catching up to us. Plastics will not simply go away when we dump them in the sea. The ocean’s cooling effect and saline environment actually help prevent the rapid decomposition of plastics’ high mass polymer structure. When you add the fact that plastics tend to be buoyant, the result is thousands of pounds of dumped plastic following currents until they eventually wash up elsewhere.

Company was founded as a direct result of this ocean plastic crisis. While on a trip to Bali, our founders Alex and Andrew discovered beaches, which should have been gorgeous tropical oases, instead covered in piles of plastic waste. They watched as more and more waste built up on the shores with every break of the waves while local fishermen battled through the deluge just to reach open water. Horrified by the sheer magnitude of this seemingly unending tide of plastic, Alex and Andrew decided to create a business focused on removing plastic from our most valuable natural resource.

Company is dedicated to funding plastic cleanup efforts across the world. We are able to fund this work by selling our bracelets. Instead of relying solely on donations, we developed a system where every bracelet we sell helps to fund the removal of at least one pound of plastic waste during one of our clean up projects. This approach both helps us maintain funding for our clean up projects and promotes awareness for this important cause.

Using a lifestyle brand to fund our cleanup may seem unconventional, but it allows us to use our profits as we see fit in ways that would not be possible for a non profit. In order to maintain transparency, we verify our clean up results and how our funds are allocated with the Better Business Bureau. Over 98% of our profits go towards our clean up efforts and we want our customers to be absolutely certain that every bracelet purchase goes directly towards plastic clean up.

We make all of our bracelets from recycled materials. The bracelets are made with a combination of post consumer plastic waste and about 5% ocean plastic and glass. While we promise to remove one pound of plastic for every bracelet sold, our current numbers actually far exceed this promise. Our bracelets not only contribute directly to funding our clean up efforts, but they also help spread awareness about the Company mission.

We take the profit from these sales and use it to manage facilities and hire clean up crews and ships to remove plastic 7 days a week. We currently are operating out of Florida, Bali, Haiti, and Texas after only two years in operation. As we continue to grow, we look forward to spreading the Company cleanup efforts to new locations around the globe. We are also investing in new technologies that we hope will help prevent plastic from reaching the Ocean and make removal easier.

Our mission is not only to remove plastic from our oceans. We aim to raise awareness of what pollution is doing and work to stop the flow of plastic into our waterways. Since we were kids, we’ve been told to cut the plastic six-pack rings from our cans to avoid wildlife getting caught in them. This kind of advice is aimed at risk management. It assumes the plastic will end up in nature and aims to mitigate the damage it will cause. While these risk management measures are extremely important for wildlife, we have to start focusing on strategies that do not just manage risk, but address the causes.

Removing plastic from shorelines and waterways is itself a form of risk management aimed at avoiding the spread of plastic into the ocean’s food chain. The reality of the ocean plastic crisis goes far beyond the waste we see washing up on shores. Plastics degrade slowly and are waterproof, which are two properties that make them both a valuable commercial material and an environmental hazard. Without human intervention, it could take a plastic bottle nearly five centuries to degrade. Sadly for our ocean’s wildlife, decomposition is not the same as erosion. The plastic debris we see littering shorelines and floating in the surf are just the tip of the iceberg.

While plastics may not rapidly degrade, they can easily erode. Between the constant movement of the seas and being dashed against sandy shores, large plastics can be worn down into countless tiny pieces of plastic over the span of only a few years. These microplastic granules may be nearly impossible to see, but they can have a huge environmental impact.

As microplastics circulate, they are consumed by invertebrates and small fish. While this is obviously troubling, the true danger lies in an effect known as biomagnification. Many plastic compounds are persistent, meaning they will be stored in the body because they cannot be broken down. If small plankton consume tiny quantities of micro plastic, they will probably be able to survive, but the persistent plastic chemicals will remain in their bodies.

When small fish consume those plankton in large quantities, they end up with a larger amount of persistent plastic chemicals in their bodies. This magnification increases up the food chain until larger marine predators like whales, dolphins, and seals end up containing dangerous levels of plastic chemicals. As these affects continue to amplify, the ability for humans to consume seafood safely will also be in jeopardy.

While some plastic pollution begins in the form of microplastics, a majority of microplastics in our oceans are created from the erosion of large plastic waste. Removing this waste and keeping it out of our oceans is one of the best ways to slow the exponential expansion of the ocean plastic crisis. The task of removing microplastics from our ocean is literally like trying to remove a needle from a 100-mile high haystack covering the entire USA. This is why it is so crucial that we collect large plastic waste from the ocean before they are eroded to the point that we can no longer hope to remove them. With millions of tons of plastic entering our oceans every year, cleaning it all up is a huge job.

Obviously combatting the ocean plastic crisis is not a task that our team at Company can achieve alone. Global crises require global solutions and we are proud to partner and donate to other organizations who share our core mission. We also conduct ocean cleanup operations around the globe where teams of local volunteers remove plastic from their shorelines. These local operations contribute to our mission but, because they are not funded by bracelet sales, we do not include the results of these operations in our total cleanup numbers. The counter on our website only reflects the achievements of the teams we fund so customers can get a clear idea of how much plastic we have removed as a result of their purchases, not the kindness of strangers. In reality, our efforts have removed far more plastic than these metrics suggest.

In addition to our clean up efforts, we are also proud to support the efforts of other organizations dedicated to helping the oceans. We donate to several non-profits and we recently partnered with 1% for the Planet in order to ensure that at least 1% of all of our profits go directly to funding various environmental efforts around the world. These actions help extend the good we can do with our bracelet sales without needing to pour expenses into creating and staffing new home bases across the globe. While we can’t be everywhere, we want our reach to extend as far as possible.

We are also happy to support environmental groups that are dedicated to making sure that plastic is properly recycled before it can end up in our oceans. Globally less than 10% of plastics are recycled and the remaining 90% of global plastic products end up split between landfills and waterways. Finding new ways to recycle these products and new methods for producing biodegradable plastic is a crucial step to making our use of plastic sustainable.

While we are extremely grateful for everyone willing to fund our mission or come out and volunteer, we know that not everyone can buy a bracelet or reach a cleanup site. Just because you aren’t working directly with Company doesn’t mean you can’t be part of our mission. There are so many simple things every person can do to help protect our ocean. Whether you make the choice to avoid single-use plastic or you just make sure your plastic waste ends up in the recycling bin instead of the garbage, we salute you for making these small life choices.

It takes billions of grains of sand to create a beach and it will take billions of people making small but important choices to keep them clean. The ocean is truly our greatest natural resource and now is the time to stand up as a global community to protect it. Whether you want to support our cause directly by buying a bracelet and becoming a volunteer or you just want to learn more about the ocean plastic crisis and the steps everyone can do to help, visit our website for more information. We know that if everyone who cares about the ocean contributed to cleaning them, we will be able to continue down this road to recovery and ensure that our marine environments continue to thrive for millennia.


Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs that are seasoned perfectly and served with the right sides and a tangy and sweet barbecue sauce on the side for added flavor. You can’t beat it.

Making ribs the right way starts with the preparation and ends with the right cooking process. It can take a few times of practice, but with time you can become a rib expert and make delicious ribs with ease. Today, we will help you get on the right track to making delicious ribs, from having the best dry rub for ribs to the perfect cooking process.

The flavor you get with your ribs begins when you choose the dry rub you will use for seasoning. With Casa M Spice Co, there are several different options you could choose that can increase the heat, focus on sweetness, even help you season based on the type of meat. You could choose the season-all formula called Chain Reaction and get a perfect balance of heat, sweetness and spice that creates a great flavor. But the best dry rub for ribs is choosing a rub that is designed specifically for the type of meat that you are preparing.

Consider Cattle Drive or Whole Hog for the best results when preparing ribs. Cattle Drive is a spice blend created specifically for beef, which can be great if you find beef ribs. Whole Hog is a rub designed for pork and pork ribs. Choosing a spice blend that was made to specifically complement the natural flavors for meats like beef or pork can make a huge difference in the results you get. When the spices work together with the meat and blend to become one, you get a delicious flavor that you won’t soon forget.

A common choice for people who want to prepare ribs is to choose baby back ribs because of the natural flavor they have and the way they can just fall right off the bone when they are perfectly prepared. It makes for a fun and enjoyable dining experience.

So how do you prepare your baby back ribs to be just like you would get at a traditional barbecue joint or smokehouse? Let’s go through the steps.

Start by preheating your grill to a high heat and put some light oil onto the grate. You want to have your dry rub ready in a shaker. With Casa M Spice Co, the best dry rub for ribs comes in a stainless steel shaker that you can use anywhere in the kitchen or right by the grill.

Each rack of ribs will have a membrane on the back. Trim this with a small knife and from each rib to make them ready to place on the grill. Just before you do, sprinkle the ribs with the best dry rub for ribs. For the best grilling, you want to place the ribs on a higher rank, placing foil on the lower rack to catch any of the drippings that may come off of the meat or to prevent a flare up from providing too much heat to the meat.

When the ribs have been placed on the grill, set to a low heat and close the lid and let sit for one hour uninterrupted. After an hour, lift the lid, brush barbecue sauce over the ribs and let sit for another five minutes. After this, you can remove the ribs from the grill and begin to prepare to serve. You can either serve with the whole rack still completely connected or you can cut between each bone to make individual ribs.

Now sit back and enjoy the delicious flavor of your ribs, prepared with the best dry rub for ribs. With Casa M Spice Co, it’s easy to get the best flavors for your barbecued meats. You can order an individual seasoning for your favorite type of meat or get a gift pack and have several different options at the ready for when you need them. All of the spice blends come in a stainless steel shaker that will make it easy to add spices to anything and everything.

At Casa M Spice Co, we are about putting the flavor first. This is because we know what great flavor and great food do for a barbecue. It makes everyone have a better time. That’s what our mission is, to help families and friends gather around delicious food and create memories.

So get the best flavors you will find for all of your barbecued meats and start making memories over your meals with the help of Casa M Spice Co.