In order to drive brand recognition and contribute to sales, any modern business needs a website. Plenty of small business owners have heard of SEO but believe that marketers are exaggerating its importance. After all, how much difference can those meta descriptions and page URLs really make?
A developer who can design an SEO-friendly website sounds great in theory, but it’s easy to doubt their importance. Before you hire just any developer to build your site, allow us to try to change your mind and convince you that someone acquainted with SEO is crucial.
Here are two reasons to integrate technical SEO into your website:
1 – The site will be coded in a way that Google understands
2 – The data will be structured to improve search engine rankings
Structured data is essential to any SEO. This allows the implementation of unique codes into the website to help search engines process sites better. Here are a few examples of how Google uses structured data, or schema, to improve search rankings:
2.1 – Rich Snippets
Rich snippets are the rating stars, business hours, and any other details that Google displays.
2.2 – Rich Answers
When a user asks a question on Google in most cases, they will receive an answer without having to visit a website. This is a Rich Answer. Sites have to implement a proper schema and cater to the type of question to qualify for Rich Answers.
2.3 – Knowledge Panel
This is the box of information a user receives when searching for movies, companies, and people. The details and information related to the search are pulled from a website with a well-implemented schema.
There are many options regarding structuring data, and so using technical SEO is essential in utilizing these options correctly.
The SEO industry is fast-paced and will always demand that you stay up-to-date if you mean to enjoy a spot on the first page. That said, the above items will remain as two of the most critical factors in SEO. Do yourself and your business a big favor and integrate technical SEO early on.