The use of Search Engine Optimization (SEO) is crucial for every website looking to establish a stronger online presence. Incorporating SEO in your web design will ensure your website ranks higher in the Search Engine Results Page (SERP) environment. That’s why you need good SEO tips to rank higher in Google Search.
When searchers look for something relevant to what your website offers, you want your site to be noticed. When online users find your site, land on your web pages, and find what they’re looking for, you can encourage them to perform your desired action. This action might be to fill out a contact form, purchase a product, avail of a service, or subscribe to your channel.
Ensure that your URL is SEO-friendly
The first thing to remember is that you need to ensure that your website’s URL is SEO-friendly. Make sure you use relevant keywords reflective of your business brand and identity. As much as possible, avoid using long URLs and separate each term using hyphens. At the end of the day, your site’s URL should be able to give people an idea of what your business is all about. By ensuring this, you’ll be on the right track!
Prioritize easy navigation
When designing your website, navigation is a top priority. Make sure your website navigation is simple to understand and easy to browse. Given all the competition, it’s crucial to have a user-friendly website. The goal is to ensure your visitors can navigate through your pages with no difficulties. If they can find what they’re looking for within a couple of clicks, they are much more likely to stick around. Quick, easy navigation translates to a great user experience. User experience, in turn, determines if your online visitors will choose to stay on your website or ‘bounce’ off of it.
Utilize responsive web design
Another important aspect of improving your website’s SEO is utilizing responsive web design. Responsive web design ensures that your website can be used on a variety of devices. You want your site to perform optimally and look highly functional on multiple devices—whether a PC, laptop, or mobile phone. Moreover, a single URL should be used for both the mobile and main site. You’ll have to drive links to a single URL instead of two so you can increase your external backlink count.
Optimize the images
Another thing to take note of is the importance of optimizing the images on your website. Text isn’t the only thing that needs to be optimized. To ensure optimal site performance, avoid using large images by using those between 30 to 100 KB with a resolution of approximately 72 dpi. Large images can affect your site’s loading time and result in visitors ‘bouncing’ out of your page. Moreover, make sure to use keywords in graphics, header images, logo images, and buttons to improve algorithm readability and ensure a better ranking.
The above are a few SEO tips that you have to take into consideration for your website. Other SEO tips include ensuring a fast loading page time, creating Sitemaps for your web design, using relevant keywords, incorporating visual hierarchy, and having social media integration with your site. All these will help your website gain instant appeal and improve its ranking. After all, what are websites for? They ought to market your business, create brand awareness, and promote your products and services.