STEEL ROOT DECOR

Case Study

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About the Client

High quality custom steel home decor is our passion. Our craftsmanship and dedication to customer satisfaction shines in every piece you purchase. We are a customized steel manufacturing company inspired by design and relentless innovation to bring a level of quality unprecedented to what’s been seen in steel decoration. We are Proudly Veteran owned and operated and 100% manufactured in the United States.

THE CHALLENGE

Steel Roots Decor provides custom steel home decor monograms. They wanted a website that reflects this with a nice and user-friendly interface but most importantly a website that converts visitors into customers.

The challenges are :

  • Website Design and Interface
  • Low eCommerce Conversion
  • Under Performing FB Ad’s
  • Monetization of Audience

Visualization

We have modified the logo and visual identity to use across the website and other branding collateral.

Tree of Life copy

Typography

METRO NOVA

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Colors

#495867#ffffff#000000#8A8A8A#F8F8F8

Updated Design

Steel Root Decor Case Study

Overall Growth in Sales

By redesigning the website while waiting for the new build to be completed we have increased customer engagement with a product customizer. Currently the conversion rate has increased from .67% to almost 4.5%. Since managing the clients campaigns strategically, FB ad ROAS has increased from 2.3x to 5.35x. Through split testing, we have been able to scale ads spend from almost 120.00 per day to 830.00 per day.

September

September

October

October

November

November

What they say

“A lot of individuals and even companies think that they understand digital marketing as a whole and they don’t. I’ve spent a lot of money learning that lesson. One of the reasons I went with FluidRank is because they’re detail oriented and follow through to get stuff done for us in a timely manner. They’re probably one of the more knowledgeable companies I have seen in the digital marketing space. One of the things that I couldn’t do any longer was continue to spend money with marketing agencies that were really good at nothing.”

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