The right SEO tools can offer a remarkable amount of insight into a site’s SEO standings while decreasing the time it takes to see results. It’s no surprise that every SEO professional has a specific arsenal of tools to use as they work to improve a website’s rankings.
There is no shortage of tools available for use online, both paid and free. This means that every professional has to know exactly what they need from the tools they choose.
Technology plays a fixed role in SEO. After all, we wouldn’t need to work to rank our sites if we didn’t have sites and devices to access them in the first place. Unfortunately, there’s a lot more to ranking a site than using a stack of tools.
Although it can be tempting to rely on technology to help us reach our SEO goals, we need to do more to get the best results.
If you tend to rely on your SEO tools to see results, you need to adjust your track. There are two important things that these tools cannot and will not do for you. Let’s take a look.
1 // SEO tools will not set goals for you
Any SEO professional will tell you that tools cannot always be completely relied upon. This fact is obvious when you compare the differences in data that a handful of them will offer. Different tools use different algorithms and interpret data differently, just as various people understand the same information in different ways.
Goal-setting is an important part of any endeavor. If you don’t know what you’re working towards, how can you expect to achieve it? While SEO tools are beneficial for the research stage, they cannot tell you what you should be looking to achieve in brand positioning, visitor traffic, and lead generation.
They can certainly help you set realistic and achievable goals, but they cannot determine the objectives you should work towards. It’s up to us to choose the tools that can provide us with the information we need to do what we’re looking to do.
2 // SEO tools will not provide you with a guarantee
It’s important to remember that when it comes to SEO, there are no promises. You can gather data and use it to come up with realistic expectations, but there’s no telling exactly what may happen. Tools use historical data to forecast the future, but they do not consider other factors such as content, algorithm updates, and more.
There are so many things that can affect a website’s ranking. As helpful as tools are pointing us in the right direction, we cannot fully bank on incredible performance after fixing any issues they shed light on.
SEO has always been about data. Back in the day, there was an incredible amount of manual work. We are fortunate enough to live in an era where we have access to tools for various things—research, benchmarking, and even analysis.
As beneficial as these tools may be, they still have their limits. This is why it’s important to work with SEO professionals such as the ones at FluidRank. They can apply theoretical knowledge and practical training to SEO tools’ information to help your website go above and beyond the expected!
If you’re looking for an SEO company in Atlanta, get in touch with us today! We specialize in optimizing & ranking local businesses in Atlanta for the long-term. Contact us for a free consultation.