How to Launch Targeted Advertising for an Online Store and Set Up an Effective Instagram Campaign
Setting up targeted advertising on Instagram requires careful planning. First, it is important to answer some basic questions. For example,…
How to Increase Conversion Rates Using Psychological Triggers
Interest in sales psychology surged after the publication of E. C. Strong’s book of the same name, which marked the…
Product Cards Design and Micro Conversions: A KPI That Is Often Overlooked
Micro conversions are the path and actions a visitor takes before purchasing a product. Each micro conversion completed brings visitors…
How to Design Your Online Store’s Home Page: 5 Practical Tips
If you want to learn how to design your online store’s home page from a usability perspective, what tasks it…
How Email Chains Work in Email Marketing
Email chains are a series of messages that are sent to a user’s email in sequence based on their actions…
SEO for Your Store — A Step-by-Step Guide
This guide is based on my ten years of experience in SEO promotion for online stores. It includes the most…
Top 7 Laws of UX Design
People often think that web design is a creative process of creating a beautiful website. However, it’s not that simple,…
7 UX Mistakes All Designers Unwittingly Make
As renowned designer and author Steve Krug writes in his book Don’t Make Me Think: A Common Sense Approach to…